Yesterday a number of blogs started to discuss the content on the Flash Player download center for iPhone users. There have been some questions about the site, so I want to provide a little background on the page.
We currently get nearly three million visitors to this page each month from people who are looking for the Flash Player for their iPhone or iPod touch, many of whom were leaving the download center believing that either (1) Adobe didn’t want Flash on the iPhone or (2) the iPhone was somehow technically incapable of playing Flash content. Since neither of those is true, we are now explaining to those visitors that Apple holds the key in getting Flash Player onto the device.
The language was compact and to the point both because of the constraints of the page (this is displayed only to the iPhone) and the audience (consumers who are looking for the Flash Player aren’t interested in reading a long piece of text). I also want to mention that Apple and Adobe have a strong partnership in many areas, but, Apple has not provided the level of support required to deliver the Flash Player to the iPhone. Nearly every other industry player is working with us in getting Flash technology onto their devices and platforms. These partners are making critical, high value investments in delivering Flash Player on mobile devices, on netbooks, and in the digital home.
To be clear, Adobe wants to make Flash Player 10.1 available for the iPhone and with Apple’s support we’re ready to do the work — just as we and our partners are doing for Blackberry, Palm webOS, Android, Symbian, Windows Mobile, and many other platforms to give users uncompromised access to the web.
We are excited about the progress we are making along with Nokia with the Open Screen Project Fund (OSP Fund). The Fund as you may know is a 2 year long, $10M market development channel to fuel development of a wide variety of multi screen applications using Adobe Flash.
Since the Fund launched in February, Adobe and Nokia have funded over 20 projects that make an interesting mix of multi screen apps and some really cool mobile apps.
Some of the apps we’ve funded are:
1. LiveTalkBack: This is a real-time audience voting system to collect feedback from mobile devices, web based widgets and the desktop – all using the Flash Platform. The application is soon going to be tested at large Media and Broadcast conferences in Europe and North America and we are excited about the progress the developer is making.
2. uvLayer: Think of this as a minority report-“ish” interface to manage all your favorite online media and share it with friends and contacts across different IM and social networks. Unknown Vector, the company behind uvLayer, had already built the AIR based desktop version of their web based service (www.uvlayer.com). The OSP Fund came in to fund the mobile version of the product to extend the experience to devices on the go.
3. GolfBox: This is a mobile app that allows golfers to book tee times, invite friends to play, read golf related news. It is being built by a team from Little Big Ideas, an interactive agency out of Denmark that has done many pioneering mobile projects in the past with Flash.
4. Mileblaster.com: A great utility application for frequent travelers that tracks frequent flyer miles and award goals, finds mile offers, and sends alerts when miles are about to expire. From the get go this application was built as a Flash widget for the web and has been funded to complete production of not just the web version but also a mobile and desktop version of the very same experience. This will allow users of the service to stay on top of their miles and awards from any Flash supporting device.
These are just some of the apps and information about them and others in now available here. We continue to seek more such interesting utility and media based experiences and are also specifically on the lookout for multi-device games built in Flash. There are already thousands of awesome Flash based online games. We are looking to developers to extend those experiences to more devices to let gamers take game play with them no matter where they go.
If you would like to apply for funding or simply learn more about the OSP Fund I would encourage you to Click here.