Tag Archives: adobe max 2010

Hot Off the Press from MAX 2010

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This week at MAX 2010, Adobe makes several exciting announcements that will enable designers, developers and content owners to fully embrace today’s multiscreen revolution across PCs, smartphones, tables, and TVs.

  • Runtime: Adobe unveils AIR 2.5 for televisions, tablets, smart phones and desktops. Adobe AIR now supports smartphones and tablets based on Android, iOS, BlackBerry Tablet OS, and desktop operating systems. In addition, Samsung will be the first television manufacturer to ship Adobe AIR in its line of Samsung SmartTV devices while RIM, Motorola, Acer, HTC, Samsung and others are expected to ship the runtime pre-installed on smartphones and other devices starting this year and early 2011. Visit Adobe AIR team blog for details.
  • Tools: As part of AIR 2.5 announcement, Adobe also announces previews of developer tools including Flash Professional CS 5 extension for AIR 2.5 beta,  Flash Builder, Flash Catalyst and Flex mobile framework, which will make the process of multiscreen development more streamlined. The preview release of the open source Flex framework provides developers with a common framework for building Web, desktop and now mobile applications. Developers can build standalone mobile Flex applications with the same ease and quality as on Web and desktop platforms. For details visit Adobe Flex team blog.
  • Services: Adobe also launches Adobe InMarket, a new service that allows developers to easily distribute and sell their applications on app stores across different device types from Acer, Intel, and others. To get started with InMarket, visit Adobe Developer Connection

Lastly, don’t miss the MAX keynote in the morning on Monday, Oct. 25 at 9:30 a.m. Pacific. Sign up for live streaming of the keynote at the MAX 2010 website at http://max.adobe.com/online/.

BlackBerry @ Adobe MAX: Lets get started with the BlackBerry PlayBook!

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With the ever expanding breadth of devices supporting the Flash Platform times were never more exciting for Flash and Web developers. One such game changing device is the BlackBerry PlayBook which was recently unveiled at the BlackBerry Developer Conference here in San Francisco.

With it’s industry-leading hardware, reliable and secure BlackBerry Tablet OS and it’s out of the box support for Flash Player 10.1 and Adobe AIR, the PlayBook provides brand new possibilities for rich internet applications both inside and outside the browser.  It’s unlikely that you missed the announcement but here is a sneak peak at the PlayBook:

Research in Motion (RIM) is one of the Platinum Sponsors at Adobe MAX this year and will be hosting a set of in-depth sessions on how to start developing AIR applications and web content for the PlayBook. RIM will also host a session about AppWorld and the application monetization opportunities it opens up for both Flash and Web developers. Hope to see you at MAX and specifically at some (or all!) of these sessions:

Developing Adobe AIR apps for the BlackBerry® Tablet OS
Speaker: Julian Dolce, QNX
Time: Monday Oct 25 2pm, Wednesday Oct 27 3.30pm

Join Julian as he takes you through the process for creating Adobe® AIR applications for the BlackBerry Tablet OS. During the session Julian will show off some of the key features of the BlackBerry Tablet OS SDK, as well as how to publish apps for it. This session will give you all the information you need to know to start creating AIR applications for the platform.

[Register for Julian’s Session http://bit.ly/aB7CCV ]

How to monetize your apps on the BlackBerry® PlayBook
Speaker: Mike Kirkup, Director of Developer Relations – RIM
Time: Tuesday Oct 26 1.30pm
Learn how BlackBerry® App World can be used to deliver your applications to users and make you money. During the sessions you will learn the how to leverage BlackBerry App World as a channel to reach BlackBerry PlayBook users. For once you have acquired customers for your applications, learn how you can make additional revenue with the BlackBerry Payment SDK.

[Register for Mike’s Session http://bit.ly/9pHg0f ]

The Power of BlackBerry® WebWorks
Speaker: Prosanta Bhattacherjee, Application Development Consultant – RIM
Time: Wednesday Oct 27 9.30 am
BlackBerry WebWorks open the doors of BlackBerry Development to web developers enabling them create standalone applications on BlackBerry devices. Join Prosanta Bhattacharjee in discovering what the BlackBerry WebWorks framework is, what a BlackBerry WebWorks application is capable of, and how you can leverage the framework to create a deployable web app to distribute to your users.

[Register for Prosanta’s Session http://bit.ly/9s9fDL ]

See you at Adobe MAX!

Livecycle@MAX 2010 – Pick of the Week!

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What can I say? There are so many quality Livecycle ES sessions at MAX this year that it makes it hard to pick a new candidate each week to highlight. Nevertheless, after much investigation, here is the one I want to promote.

Advanced Dynamic Form Design

Join author J.P. Terry for a hands-on lab covering advanced form design techniques and his latest tips and tricks. For instance, you’ll learn how to add an auto-completion feature to a PDF form that provides relevant suggestions as the user types into the form. See other advanced techniques that make form completion much easier and more accurate. The techniques will be taught within the context of the Institutional Investor case study from Terry’s book “Paperless: Real-World Solutions with Adobe Technology.”

Tracks: Design, Develop
Audience: Web Designer, Web Developer, Application Developer
Skill Level: Advanced
Speaker: J.P. Terry
Product: LiveCycle ES
Times:
Monday, October, 25th, 12:45 pm – 2:15 pm
Tuesday, October, 26th, 3:30 pm – 5:00 pm

Note that this is an advanced level session. I want to attend this myself and get the tips right from J.P. Just to let you know who he is, J.P. Terry is the CEO of SmartDoc Technologies, a leading consulting firm in the field of intelligent document solutions with offices in NY, NJ, and Beijing, China. SmartDoc specializes in LiveCycle and has developed paperless solutions for Fidelity Investments, Merrill Lynch, and Citigroup. J.P. often writes and speaks about dynamic PDF and is the author of “Creating Dynamic Forms with Adobe LiveCycle Designer” (Adobe Press, 2007) and “Paperless: Real-World Solutions with Adobe Technology” (Adobe Press, 2010). Prior to SmartDoc Technologies, J.P. founded BrandWizard Technologies, a division of Omnicom (OMC), and was the CEO of BrandWizard from 2000 until 2005.

Remember, Livecycle@MAX also sold out early last year. Register now if you are going so you don’t have to wait another year. I’m going to be there the whole week.
See you!
Original post at http://technoracle.blogspot.com

MAX 2010 – Get your LiveCycle ES Career on Track!

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MAX 2010, October 23 -27th at the LA Convention Center, will feature an expanded LiveCycle ES bundle including tons of new materials and topics. All sessions and hands on training will be done with the latest versions including such awesome improvements as Action Builder and the Service Discovery plug in.

It’s no secret, LiveCycle ES developers are in high demand. Don’t believe me, check our the barrage of “LiveCycle Developers Wanted” postings (297 results) on the Google LiveCycle Developers list. Some pay as high as $400/hour! If you want to put your tech career into high gear, you will definitely want to get the “LiveCycle@MAX” bundle which includes LiveCycle preconference training and full MAX conference pass. THIS SOLD OUT EARLY LAST YEAR so book it soon. The 2009 pre-conference LiveCycle ES workshops even sold out faster than the Photoshop training.

Sign up for the LiveCycle @ MAX Bundle now: http://max.adobe.com/sessions/livecycle/

I’ll be teaching one session which will be featured later. Every week on Technoracle, we’ll try to feature one new MAX 2010 LiveCycle featured promotion.

Here is Technoracle’s featured promotion for MAX 2010 for the week of July 12, 2010:

Developing a LiveCycle ES2.5 Application

This program for enterprise developers combines one-and-a-half days of introductory preconference training on Adobe® LiveCycle® Enterprise Suite 2.5 with a full conference pass to MAX 2010.

The “Developing a LiveCycle ES2.5 Application” preconference lab is an essential introduction to developing user-centric applications with Adobe LiveCycle ES2.5. LiveCycle ES2.5 allows both business and IT professionals to visually assemble end-to-end processes, which when combined with rich interfaces, create engaging applications that unify systems and people quickly and flexibly. We’ll present an end-to-end use case bringing a rich Internet application (RIA) and a LiveCycle application together. You’ll learn about the LiveCycle IDE, the Admin User Interface, and the LiveCycle ES2.5 solution components as we guide you through development of this comprehensive use case.

We strongly recommend this training to those new to LiveCycle ES2.5, or those who would like a refresher, in order to get the most value out of the more advanced LiveCycle topics that will be presented during MAX.

The Developing a LiveCycle ES2.5 Application preconference lab will take place the following dates and times at the Los Angeles Convention Center:

Original post at http://technoracle.blogspot.com

Going to MAX 2010?

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Today, Adobe announced that MAX 2010 registration is now open. You can read more about this year’s event on the MAX blog. Platform evangelist Ryan Stewart is helping out on content and planning for MAX 2010 and he’ll be continuously updating the MAX blog leading up to its October start.

Check out this video of highlights from last year’s event:

Hope to see you at MAX 2010!

Adobe MAX 2010

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Adobe MAX 2010 takes place on Oct 23-27 at the LA Convention Center (same place as last year). The website is up and running at http://max.adobe.com/. MAX 2010 is the single, pivotal connection point in the universe for thousands of Adobe designers, developers, and business leaders. This is the one place where you get to meet the Adobe ones face to face.

There is a lot I would encourage you to do. If you are a speaker, you can submit to speak here:
Get on the mail list:
If you are a startup and want to let Adobe users see your product or offering, consider becoming a sponsor. There are tons of packages available and some companies like Konductor Software have found this a really great way to reach their core customers:
This is going to be a great party!
Original post at http://technoracle.blogspot.com