Open letter from a Mac-head

DISCLAIMER: I work for Adobe on the platform evangelism team. I’ve been a Flash designer/developer for the last 12 years. The views expressed on this blog are my own and do not necessarily reflect those of my employer.
Dear Steve,
After working on Windows PCs for over 15 years, I switched to Mac about 6 years ago. [...]

Photoshop.com Mobile comes to the iPhone

Want to doctor that iPhone self-photo you just took before you attach it to a text message? In despair because your iPhone camera won’t let you control exposure settings or color saturation? You can now use world-class Adobe photo editing software to touch up your snapshots without ever leaving your touchscreen: Download Photoshop.com Mobile from the iPhone App Store.

Photoshop.com Mobile is a free iPhone app that lets you crop, rotate, and flip; adjust color sats, exposure, and tint; change a color photo to B&W; and use special effects such as sketch. You can even apply a soft-focus to remove those incipient worry lines from your cameo shot.

Photoshop.com Mobile also provides a fun set of macros that let you apply styles such as “vibrant”, Andy Warhol “pop” tiling, “rainbow”, and other interesting effects. If you don’t like the changes, just click the undo button. When you finish, you can either save your enhancements to the iPhone or upload them directly to photoshop.com (registration and internet connection required.)

Best of all–did I mention that it’s free?

http://mobile.photoshop.com/

The future of magazines?

I came across this video on Ubergizmo and I wish this was real today…! The video demonstrates a multi-touch tablet to read magazines in full color with video, audio and online capabilities. The video is created by The Wonder Factory and other than that, there really isn’t any more information out there. While it’s only [...]

Flash – iPhone announcement.

So today at Adobe MAX a huge announcement came out. We now have special tooling that allows you to use the Flash Platform to build applications for the iPhone. Flash developers will be empowered to use their existing skills to construct applications for iPhone that can be distributed through Apple’s App Store. No promises but the betas of this (CS5) should be available by the end of this year.

This caps a long running stealth like program code named “notus” within Adobe. While we just announced this today, there are several apps available today via the Appstore. There are details published at adobe.com/go/iphone.

Does this mean iPhone supports Flash? No. Apple has not yet announced support for Flash on the iPhone. So what does this really mean? It means there are hundreds of thousands of dollars of developers can use their existing skills to build iPhone apps via CS5. From a consumer/user perspective, these applications appear and work just like any other iPhone application. Users cannot easily determine which applications were built with CS5, native objective C code or even using something advanced like Nitobi’s PhoneGap.

Will we use this exclusively? No. Many developers use whatever makes them productive. Another major announcement today was the addition of an iPhone mobile client for Adobe LiveCycle ES. This was built using objective C. Developers who have ActionScript skills though will be able to build applications using a language and IDE they are familiar with and not forced to learn another application programming language. This is huge IMO and will help both Apple and Adobe’s developer ecosystems.

Adobe has not yet made any breakthrough WRT to getting Apple to put the Flash player natively on the iPhone. I don’t work with the people who are having the talks but I get the feeling (mine – not necessarily the truth) that Apple and Adobe haven’t made much progress on this front. I do know there are tons of people who want this so I am not sure what is going to happen. I have heard that much of the issue is licensing. By the same token, Phonegap also ran into issues with licensing. I hope Apple listens to their developers.

I am going to build an applciation later this month to try it out. In the meantime, if you go out and builkd one, please leave a shout here to tell others.

Adobe CEO talks about Flash and new technologies on FT.com

There is a three part video interview with Shantanu Narayen, Adobe’s CEO, up on FT.com today as part of their “View from the Top” series, in which they talk to CEOs about news and trends within their respective industry.
In Part 2 of the interview, the conversation is focused on the adoption of Flash on mobile [...]