M6 Group, Leading TV Programmer in France, Adopts Adobe Primetime to Extend TV Experiences Beyond the Living Room

Speaking with a broad range of the largest television programmers and MSOs recently at IBC and dmexco, it’s clear that consumers across the UK and continental Europe are hungry to watch television and film across devices.

We’re excited to announce that M6 Group, a leading French television broadcaster and member of RTL Group, has selected Adobe Primetime to support its Android-based applications for smartphones and tablet devices. iOS support powered by Adobe Primetime is expected to be available later this year, along with other platforms in the future. With Adobe Primetime, M6 Group can easily and securely deliver simulcast, live and on-demand TV content from its top networks to its customers via mobile apps across devices. We are thrilled to work with M6 Group as our first major TV programmer in France bringing its leading TV brands to audiences across mobile platforms.

(From left to right, M6, W9 and 6ter screenshots from M6 Group’s Android applications, now available for download. Images courtesy of Google Play.)

(From left to right, M6, W9 and 6ter screenshots from M6 Group’s Android applications, now available for download. Images courtesy of Google Play.)

M6 Group, which serves nearly a quarter of the broadcast audience in France, has incorporated some of Adobe Primetime’s components across three of its properties: M6, France’s second most popular channel for viewers under 50; W9, a channel with content for young adults; and 6ter, a channel featuring broad content for the whole family. M6 Group is implementing various Adobe Primetime capabilities, including the Adobe Primetime Player and DRM to provide the best viewing experience of protected premium content. Consumers in France running devices with Android version 2.3.3 and higher can download these applications today to watch content live and on-demand. Future deployments of Adobe Primetime for M6 Group’s iOS applications are expected later this year along with added integration of Adobe Primetime’s ad insertion component.

[UPDATED, 9/25/13] Check out the video testimonial on Adobe Primetime from M6 Group below and stay tuned for more Adobe Primetime updates coming soon!

Introducing the Primetime Media Player – A New Way to Distribute, Monetize and Analyze Online Video Content

As part of the major updates announced to Project Primetime today, we’re thrilled to introduce a beta of the Primetime Media Player. At the core of Primetime, this is the industry’s first technology enabling TV content owners and distributors to reach the broadest audience while immediately monetizing online video experiences through seamless ad insertion and analytics. We’re taking several Adobe video technologies and putting them under a single framework to provide a SDK for video content playback on Mac OS and Windows, plus native iOS and Android apps.

The Primetime Media Player allows for a richer, more robust viewing experience on desktops and mobile devices within apps. With seamless ad insertion and native support for protected playback built into the Player, consumers will enjoy faster video load times, fewer playback errors, and a less obtrusive advertising experience.  In short, it just feels like TV.  Consumers will also enjoy greater control over their content experience with support for closed captioning and multiple audio tracks (e.g. Spanish or English) when provided by the video publisher.  The end result is a positive online video playback experience where the consumer gets what they want – when and how they want it.   And, importantly, Primetime Media Player gives publishers and distributors a clear way to drive revenue from their online video experiences, without compromising user experience or audience reach.

Some benefits of the Primetime Media Player include:

  • High-quality Multiple Bit Rate (MBR) video playback support.
  • HTTP Live Streaming (HLS) support on iOS and Android.
  • HTTP Dynamic Streaming (HDS) support on desktop and Android.
  • Content monetization, including ad insertion capabilities and seamless ad insertion with native integration through Adobe MediaWeaver.
  • Better insight into your consumer viewing habits and stream quality with native integration with Adobe SiteCatalyst.
  • Content Protection and Business Policy Enforcement through Adobe Access – Full DRM and Protected Streaming with selectable output control and key rotation for linear, live and on-demand video.

The Primetime Media Player also offers fully compliant Communications and Video Accessibility Act (CVAA) features:

  • Render in-stream closed captioning with built-in support for user-based rendering overrides
  • Native support for multiple audio tracks

We’ve designed the Primetime Media Player with ease-of-deployment in mind. Consumers can take advantage of the Player now with very little effort. The only requirement for desktop experiences is installing Adobe Flash Player (version 11.1 or higher). With iOS and Android, it’s already bundled within native apps so no additional plug-ins or downloads are required.  Content formatting and encryption for desktops, iOS and Android is made easy via Adobe StreamKit, which can be integrated into a third party encoder or run as a separate tool. We will continue to announce support for more web-connected platforms in the future, such as game consoles, Over-the-Top (OTT) devices, and connected TVs. We’re excited to see the Primetime Media Player deliver an improved broadcast TV experience online while consumers reap the benefits.

Check out the video overview of Project Primetime below and our other blogs posts around other Primetime updates: Adobe MediaWeaver, our new ad insertion service, and full integration with Adobe advertising and data solutions. Stay tuned for more updates around Project Primetime coming soon!

Flash to Focus on PC Browsing and Mobile Apps; Adobe to More Aggressively Contribute to HTML5

[Also posted on Adobe's Conversations Blog]

Adobe is all about enabling designers and developers to create the most expressive content possible, regardless of platform or technology. For more than a decade, Flash has enabled the richest content to be created and deployed on the web by reaching beyond what browsers could do. It has repeatedly served as a blueprint for standardizing new technologies in HTML.  Over the past two years, we’ve delivered Flash Player for mobile browsers and brought the full expressiveness of the web to many mobile devices.

However, HTML5 is now universally supported on major mobile devices, in some cases exclusively.  This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.

Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores.  We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook.  We will of course continue to provide critical bug fixes and security updates for existing device configurations.  We will also allow our source code licensees to continue working on and release their own implementations.

These changes will allow us to increase investment in HTML5 and innovate with Flash where it can have most impact for the industry, including advanced gaming and premium video.  Flash Player 11 for PC browsers just introduced dozens of new features, including hardware accelerated 3D graphics for console-quality gaming and premium HD video with content protection.  Flash developers can take advantage of these features, and all that our Flash tooling has to offer, to reach more than a billion PCs through their browsers and to package native apps with AIR that run on hundreds of millions of mobile devices through all the popular app stores, including the iTunes App Store, Android Market, Amazon Appstore for Android and BlackBerry App World.

We are already working on Flash Player 12 and a new round of exciting features which we expect to again advance what is possible for delivering high definition entertainment experiences.  We will continue to leverage our experience with Flash to accelerate our work with the W3C and WebKit to bring similar capabilities to HTML5 as quickly as possible, just as we have done with CSS Shaders.  And, we will design new features in Flash for a smooth transition to HTML5 as the standards evolve so developers can confidently invest knowing their skills will continue to be leveraged.

We are super excited about the next generations of HTML5 and Flash.  Together they offer developers and content publishers great options for delivering compelling web and application experiences across PCs and devices.  There is already amazing work being done that is pushing the newest boundaries, and we can’t wait to see what is still yet to come!

Danny Winokur is the Vice President and General Manager of Interactive Development at Adobe

 

[UPDATED: 11/15/11 at 6:40 p.m. PT]

Read these related posts from Adobe’s Ben Forta, Thibault Imbert, Lee Brimelow, Pritham Shetty, Mike Chambers, Andrew Shorten and Deepa Subramaniam:

Some Thoughts on Flash and Devices
By Ben Forta
http://forta.com/blog/index.cfm/2011/11/9/Some-Thoughts-On-Flash-And-Devices

Adobe AIR and Flash Player Team Blog- Focusing
By Thibault Imbert
https://blogs.adobe.com/flashplayer/2011/11/focusing.html

Flash to Focus on Apps for Mobile
By Lee Brimelow
http://www.leebrimelow.com/?p=3151

Adobe Flash for Premium Video
By Pritham Shetty
http://blogs.adobe.com/ktowes/2011/11/adobe-flash-for-premium-video.html

Flash Professional and the Future
By Mike Chambers
http://www.mikechambers.com/blog/2011/11/10/flash-professional-and-the-future

Clarifications on Flash Player for Mobile Browsers, the Flash Platform, and the Future of Flash
By Mike Chambers
http://www.mikechambers.com/blog/2011/11/11/clarifications-on-flash-player-for-mobile-browsers-the-flash-platform-and-the-future-of-flash/

Your Questions about Flex (UPDATED: 11/15/11)
By Andrew Shorten & Deepa Subramaniam
http://blogs.adobe.com/flex/2011/11/your-questions-about-flex.html

 

 

News from Adobe MAX

- Flash Player 11 and AIR 3 available later today

- Flash-based apps live on Samsung SmartTVs; LG and TiVo latest partners to support AIR on TVs, digital home devices

- Adobe enters into an agreement to acquire Nitobi, creator of PhoneGap

Adobe MAX is in full swing in LA and CTO Kevin Lynch kicked off today’s opening keynote. You can tune into the keynotes on both days live and on-demand through MAX Online. Here’s a rundown of the Flash, AIR, and HTML5 news:

Flash Player 11 and AIR 3 will be available for download tonight at 9:00 p.m. PT for desktops and supported mobile platforms, including Android and the Amazon Marketplace. A production release with support for 3D for mobile platforms is expected to ship in an upcoming release. As we recently announced, dozens of new features allow developers to deliver a new class of gaming and premium video experiences, as well as sophisticated, data-driven apps with back-end systems integration across devices and platforms including Android, Apple iOS (via AIR), BlackBerry Tablet OS, Mac OS, Windows and connected TVs and others. For more specifics on new features like 3D support visit the AIR and Flash Player Team Blog. For more details about amazing 3D apps already available today, visit Adobe’s Gaming Solutions site or check out our demo video (link below)

Demo video of Flash-based apps with 3D graphics and others running on a Samsung Smart TV and other devices:

We are also thrilled to announce that Flash-based entertainment apps are available on Samsung Smart TVs today and that LG and TiVo have become the latest partners to bring Flash based apps to connected TVs and digital home devices. With more than 100 unique digital home devices already certified to support Flash and AIR, we expect rapid growth for Flash based apps across connected TVs. New gaming apps like Frima Studio’s Zombie Tycoon, VH1’s ‘I Love the 80’s’ Trivia or Raider from PlayJam, as well as premium video experiences from SnagFilms, Flingo, EPIX and others are just a few of the apps powered by AIR. Also, check out what some of our partners have announced around Flash Player 11 and AIR 3 including a demo of new 3D apps shown at MAX:

Watch this video to see some examples of how Flash is driving 3D experiences on the web:

We’d also like to congratulate the winners of the “Adobe Flash/AIR” competition in the fourth annual BlackBerry Partners Fund Developer Challenge. Apps were judged based on quality and use of development best practices, level of visual appeal, user experience, and creativity and innovation. Read the announcement and check out these winning apps on the BlackBerry PlayBook from BlackBerry App World.

HTML5

We are also excited to announce an agreement to acquire privately held Nitobi Software, the creator of PhoneGap and PhoneGap Build. PhoneGap is a popular open source platform for easily building fast, cross-platform mobile applications with HTML5 and JavaScript. With PhoneGap, Adobe will offer developers the choice of two powerful solutions for cross-platform development of native mobile apps, using HTML5 and JavaScript with PhoneGap or using Flash with AIR. The acquisition is subject to certain closing conditions and is expected to close by the end of October 2011.

Adobe also released a third public preview of Adobe Edge, the new HTML5 web motion and interaction design tool that is bringing beautiful animation to websites and mobile apps using HTML, JavaScript and CSS capabilities. The new release contains innovative interactivity features and other additions based on feedback from the development community, and helps content creators easily deliver a new level of visual richness to HTML5-only websites and mobile apps.

Follow MAX from Wherever You Are

This is only part of the day one news at Adobe MAX, but things are off to an exciting start! For all the news, visit the Adobe Conversations Blog. You can follow MAX online through the keynote video streams, Facebook, Twitter (#AdobeMAX) and YouTube. There’s even a live radio and podcast stream from the show floor, courtesy of Nerd Radio and CodeBass Radio so tune in. We’ll have more news from MAX this week so check back to the Flash Platform Blog for updates!

[UPDATED: 10/5/11 at 7:15 p.m. PT]

Flash Rocks on Facebook – www.Flash-Rocks.com

If you’ve visited our Flash Platform Facebook Page recently, you may have noticed a new addition (in the left navigation) – Adobe Flash Rocks Facebook Tab. This new tab is the destination to showcase and submit amazing multiplatform mobile apps created with Adobe Flash Platform technologies – and give credit to the awesome developers who created them. We’ve aggregated the awesome apps we’ve been sharing on our ‘Flash Rocks Fridays’ so check them out and submit more! You don’t need a Facebook account to use the Tab — simply visit www.flash-rocks.com.

Submitting applications is easy. Simply fill out the form on the tab (i.e., provide your project URL, a brief description, contact details and an image), and it will be submitted to our team. Once approved, your applications might get featured in the ‘Gallery,’ where Fans can vote for their favorite projects using Facebook’s ‘Like’ functionality. The five most ‘Liked’ applications will be given special recognition at the top of the Tab in a section entitled, ‘The Five Most Rockin’, so there’s definitely an opportunity for your app to be highlighted!

What’s more, we’re going to be featuring a few of the submitted apps at MAX this year at the MAX Entertainment Lounge in the Community Pavilion. Swing by, check it out, and submit an app. You could score a 15% discount coupon redeemable at the Adobe.com store if you have a mobile app that is (or will be) available on at least two platforms – Android, iOS and/or BlackBerry Tablet OS!

Also, if you’re attending MAX in LA next week, be sure to stop by our Flash Jeopardy game show on Tuesday, October 4 from 3:00 – 4:00 p.m. at the MAX Entertainment Lounge inside the Community Pavilion. We’ll be pitting members in our development community against one another to see who reigns as our Flash expert!

Enter the Adobe AIR App Challenge, Sponsored by Sony – Win Up to $200,000 in Total Cash Prizes

Calling all developers! Do you want to create, distribute and monetize your apps across the newest devices hitting the market? Well, look no further than the “Sony Tablet” devices! Today, Adobe and Sony announced the Adobe AIR App Challenge, Sponsored by Sony. We want to get some great AIR apps on Android Market optimized for the two “Sony Tablet” models coming out this fall!

Sony will be releasing two tablets with an innovative look and feel. The Sony Tablet S1 (codename) is optimized for rich media entertainment and the Sony Tablet S2 (codename) is ideal for mobile communication and entertainment. Both will tap into Android Market and allow consumers to take advantage of the nearly 4,000 AIR apps and dozens of digital publications already available. Check out the sleek designs of Sony’s new tablets!

 

With the latest tools like Flash Professional CS5.5, Flash Builder 4.5 and Flex 4.5 at your disposal, creating powerful cross-platform AIR apps has never been easier. Submit your AIR apps for the App Challenge and you could win $200,000 in total cash prizes plus premium promotion on “Sony Tablet” devices. The contest will give developers selected as Finalists pre-release access to “Sony Tablet” prototypes along with the latest version of Adobe tools and AIR. The categories for the App Challenge include Entertainment, Lifestyle & Community, Games, Business & Productivity, and Innovation. Only 80 Finalist slots are available, so submit your apps today and no later than Oct. 10!

Additionally, Sony is a platinum sponsor for Adobe MAX, Adobe’s annual conference kicking off in LA on Oct. 1. If you submit working versions of your apps by Sept. 16, they could be selected as a MAX Showcase App and you could win a full conference pass, paid travel to MAX (Oct. 1-5) and additional prizes! Final app submissions are due and must be available on Android Market by Nov. 11.

Visit the Adobe AIR App Challenge site for details and deadlines. Please note that due to the need for early access to pre-release prototypes, the contest is only open to submissions from the US, Germany, Italy, Japan, Spain and the UK. We look forward to seeing the innovative application experiences you bring to Sony’s new tablets!

Introducing the Expanded Adobe & Mobile Showcase

If you’re looking for examples of full web browsing with Adobe Flash Player on your mobile device, chances are you’ve visited m.flash.com. Since launching a year ago, this site has been a great resource for leading device manufacturers like Motorola and RIM to promote some of the best rich content created with Adobe Flash technology for their customers to enjoy anywhere, demonstrating the benefits of Flash Player. Today, we’re excited to expand the breadth of expressive apps and web browsing created with Adobe tools for Android, BlackBerry Tablet OS and Apple iOS platforms with the Adobe & Mobile Showcase.

Built with Adobe Creative Suite 5.5 products like Dreamweaver CS5.5 using HTML5, visitors to the Adobe & Mobile Showcase can view content available for their mobile platform, with a consistent Adobe-branded experience throughout. Android and BlackBerry PlayBook users will notice a revamped showcase design. And now, Apple iOS device users can view some of the selected AIR apps from FX Networks and USA Network built with Creative Suite 5.5, also available on the iTunes App Store.

More mobile-optimized content will be regularly updated, so be sure to bookmark the site on your smartphone or tablet. Android and BlackBerry PlayBook users will continue to see more great examples of expressive apps and rich web content on their devices, powered by the Adobe Flash Platform. Check out the new Adobe & Mobile Showcase today at m.adobeshowcase.com and let us know what you think!

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