It’s been a busy week for us. At Streaming Media West in Southern California, Adobe Primetime team members Campbell Foster and Joel Huff spoke on panels about the state of TV Everywhere. At the OTTtv World Summit and AdMonsters Screens events in London, our own Steve Allison spoke with M6 about IP broadcasting trends in Europe. And we’re continuing our hard work with partners to bring major sporting events across screens in 2014. It’s clear that the future of TV is bright and Adobe Primetime is playing an integral role in taking TV beyond the living room and making any IP-connected screen a TV.
We’re excited to announce that Adobe Primetime was recognized today as a winner of the 7th annual Streaming Media Readers’ Choice Awards in three categories – DRM/Access Control Solution, Media & Entertainment Video Platform, and Video Advertising Management Platform. The awards honor the best online video technologies based on public voting. According to Streaming Media, more than 300 nominations were submitted across 26 categories. It’s always exciting to see our efforts recognized, but we’re especially pleased that this award recognition is based on voting by Streaming Media’s readers. Thank you to the Streaming Media staff for hosting this award and the readers who voted for Adobe Primetime. We appreciate the honor and we have some exciting innovations around Adobe Primetime coming in 2014 – along with continuing our hard work with partners to deliver major sporting events across screens – so stay tuned.
And congratulations to our fellow Adobe Creative Cloud team who were also honored with a Streaming Media Readers’ Choice Award for Adobe Premiere Pro CC in the “Desktop Video Editing Software” category.
Adobe’s Joel Huff (center, right) accepting a Streaming Media Readers’ Choice Award for Adobe Primetime from Streaming Media’s Eric Schumacher-Rasmussen (center, left)
I’m pleased to share that Adobe is once again featured on the “Streaming Media 100 (SM100): The One Hundred Companies that Matter Most in Online Video in 2013.” Now in its third year, we’re thrilled to be recognized on the SM100 alongside so many respected industry players as “doing the most interesting and innovative work in streaming video.” With Adobe Primetime, we’re helping MSOs and programmers reach viewers on any IP-connected screen, creating more value for pay-TV service and strengthening brand affinity for content owners. The Streaming Media judges noted that the SM100 recognizes companies with “online video in their DNA” and that definitely holds true for Adobe given our industry-leading video solutions – from our video creation tools within Adobe Creative Cloud to Adobe Primetime. Thanks to Streaming Media for recognizing Adobe for the third year in a row with a spot on the SM100.
If you’re attending Streaming Media West next month in Huntington Beach, California, stop by my panel on Tuesday, Nov. 19: “The State of Over-The-Top Video and TV Everywhere Rollouts.” I’ll be speaking on the panel with DirecTV, LG Electronics, and Sling Media about the state of over-the-top (OTT) and TV Everywhere rollouts. It should be an interesting and engaging discussion so I hope to see you there!
We’ve been busy at NAB this week speaking with partners and customers about the future of television and the general availability of Adobe Primetime – our TV publishing and monetization platform for programmers and pay-TV service providers. Fresh off our announcement, we’re excited that Adobe Primetime has been presented with a “Best of NAB” award by Streaming Media. The award recognizes innovative online video technologies shown and demonstrated at the conference. Judges from the Streaming Media staff selected the five most innovative and best equipped technologies (no specific categories) that solve major industry challenges. We’re thrilled to be honored alongside four other companies – Canon, Envivio, Matrox and vMix.
Adobe VP of Video Solutions Jeremy Helfand (right) and Adobe’s Jens Loeffler (left) with Streaming Media’s “Best of NAB” Award for Adobe Primetime
We believe 2013 will transform how consumers view and engage with TV content online and across devices, and how programmers and pay-TV providers respond to that shift. This award validates our work and the belief that the next big industry transformation since the introduction of cable television 30 years ago is upon us. We’re convinced that Adobe Primetime will play a major role in turning every screen into a TV.
Watch the video below of Adobe’s Jeremy Helfand, VP of video solutions, accepting the “Best of NAB” award from Streaming Media editor Eric Schumacher-Rasmussen.
We’re thrilled to announce that Adobe Pass, Adobe’s TV Everywhere solution, will be honored by The Academy of Television Arts & Sciences and presented with an Emmy Engineering Plaque, a recognition for outstanding engineering achievements for emerging technologies, at the 64th Primetime Emmy Engineering Awards on October 24th. The Academy is recognizing Adobe for its contribution to drive TV Everywhere adoption across the industry.
Adobe Pass, a key component of Adobe’s Project Primetime, has become the industry leader in TV Everywhere technology in less than two years and is now supported by more than 150 US operators as they deliver hundreds of millions of authenticated streams for major live events such as The Olympic Games, March Madness, Euro Soccer Cup, NBA Playoffs and live news coverage via mobile apps from programmers like CNN. Leading media companies including Viacom, NBCU, Fox, Disney, ESPN, Cartoon Network and Scripps Networks depend on Adobe Pass for viewer authentication across more than 40 live sites and apps across desktops and mobile devices today.
Approximately 98 percent of pay TV households in the U.S. are now able to view TV content via the Adobe Pass authentication service and consumers are pushing TV Everywhere adoption to an all-time high. Given the track we are on, we expect every major TV show to be available via a TV Everywhere app within the next two years. Thanks to all our partners who helped make Adobe Pass a great success and a key driver for the transformation of the TV industry as we know it today!
President Obama today named nine eminent researchers as recipients of the National Medal of Science, and four inventors and one company as recipients of the National Medal of Technology and Innovation, the highest honors bestowed by the United States government on scientists, engineers, and inventors. Among them John Warnock and Charles Geschke, Adobe’s founding fathers.