Leading tablet maker Wacom has always pushed the envelope when it comes to creative expression. However, when the company wanted to extend its brand from the physical world to the virtual one (targeting the mass consumer market) they decided to go with the Adobe Flash Platform given its ease of use and broad reach.
After bringing on the help of digital agencies Gugga and Fantasy Interactive, Wacom created Bamboo Dock, a downloadable Adobe AIR desktop application that holds, manages and launches applications for Wacom’s line of Bamboo tablets. Aside from AIR, Bamboo Dock was developed using Flash Platform tools, including Flash Professional CS5, Flash Builder 4 and Flash Catalyst. (Bamboo Dock even won an Adobe 2010 MAX Award in the ‘Social Computing’ category).
With the stroke of a pen, users can open and minimize the Bamboo Dock as well as open and add applications—providing a fast way to access fun, easy and useful tools for everything from note taking and doodling to gaming and sharing work with friends. Wacom turned to the Flash Platform to inspire users, drive hardware sales and bring creative users together through a growing lineup of applications.
In its first year, Bamboo Dock helped Wacom sell 30 percent more Bamboo tablets than the previous year, and they received 3 million application downloads plus 600,000 dock downloads. Strong technology integration across the Flash Platform allowed Wacom to quickly make updates and deliver results in a third of the time they anticipated. Already in the works, Wacom plans to transfer its applications across multiple devices and platforms. Find out more about how Wacom used Flash Platform technologies to deliver Bamboo Dock here.