PrePress Center Powers the Flip-Page Experience with the Flash Platform

When the developers at PrePress Center Oy, a European-based company focusing on digital publishing solutions, set out to make print-to-screen, magazine-style publishing easier and more powerful, they turned to the Adobe Flash Platform and Adobe Creative Suite software to create eDocker.

eDocker, a 2010 MAX Award finalist in the digital publishing category, is an Adobe AIR application that lets publishers produce easy-to-customize, digital flip-page documents directly from Adobe InDesign CS5. Aside from AIR, eDocker was created using Flash Platform tools, including Flash Professional CS5, Flash Builder 4, Flash Catalyst, Flash Player and Flex. The resulting application replicates the format of the original InDesign publication and delivers magazine-style publications to the broadest possible audience for playback via Flash Player.

As a result of using Adobe Flash Platform technologies to build eDocker, PrePress Center was able to reduce programming costs and accelerate its development cycle. And the Flash Platform technologies have poised eDocker for tablet and mobile versions in the future using the existing code base in the Flash Platform environment.  Since it’s made with Adobe AIR, PrePress can monetize eDocker and sell the application through Adobe InMarket on multiple application stores, and can run on both Mac and PC systems.  Find out more about how PrePress Center used Flash Platform technologies to create eDocker here.

Standard Chartered Takes Banking Mobile with the Flash Platform

Standard Chartered, a leading international bank with almost 150 years operating in markets such as Asia, Africa and the Middle East, realized that its customers wanted to bank anywhere, anytime in a simple, convenient and intuitive way. After all, well over half of its customers would be using mobile banking in 2011.

Mobile banking, however, can be a Catch-22. The customer experience should be richly functional, versatile and engaging, but whatever Standard Chartered built had to present minimal development costs and a reduced time to market.

The result was Breeze — built with the Adobe Flash Platform. Breeze allows customers to securely manage their finances—from finding ATMs to paying bills—in entertaining, convenient and personalized ways on their preferred digital device.

With Adobe Flash Platform technologies—AIR 2.5, Flash Builder and the Flex framework—the bank was able to apply a single development platform and reuse the same code to quickly build applications to run on multiple devices, from Samsung, iPad, and Android tablets to Android smartphones. Adobe Creative Suite Design Premium software helped the team design the user interface.

The advantages using the Adobe Flash Platform were quickly evident. For instance, the development team found it easy to work with Flash Builder because of how familiar they were with Eclipse-based integrated development environments (IDEs). AIR 2.5 saved the team weeks on the project thanks to fast performance and reduced memory leaks. Overall, Standard Chartered cut time to market by 40 percent and investment in the application by two-thirds using Adobe tools and existing code.

In addition to time and cost savings, Standard Chartered is looking forward to how Adobe tools will allow them to seamlessly introduce new features and content without disrupting customer experiences. Using Adobe SiteCatalyst, powered by Omniture, the bank’s executives can measure and analyze site traffic to improve visitors’ experiences even more. Breeze will also soon offer location-based services for features like using a smartphone to search for local merchant discounts when using a Standard Chartered credit card.

To learn more about how Adobe powers Standard Chartered’s Breeze, check out the story here.

Flash Builder 4.5 and Flex 4.5 Accelerate Mobile App Development, Adding Performance and Productivity

Today is a great day for developers who are building applications for mobile devices. We are extremely excited to announce the upcoming release of Adobe Flash Builder 4.5 and Flex 4.5 along with Adobe Creative Suite 5.5 (CS5.5), offering unprecedented new capabilities for building mobile applications and content. These new products offer a new mobile development paradigm – allowing you to use one tool, one development framework, and one codebase to build mobile applications on Android, BlackBerry Tablet OS and iOS platforms.

What this means is that you can use Flash Builder 4.5 to build great looking, high performing mobile applications, and then package them as ready-to-deploy mobile apps that you can submit to an app store/market. No more need to learn different languages and tools for different mobile platforms. In May, you will be able to package apps for Android, and shortly thereafter, you will be able to compile apps for BlackBerry Tablet OS and iOS using free updates that we plan to ship for Flex and Flash Builder in June.

Check out this video with Platform Evangelist Serge Jespers to see this new development flow in action:

Also new with this release is the addition of Flash Builder 4.5 Premium to Adobe Creative Suite 5.5 Web Premium and Adobe Creative Suite 5.5 Master Collection. Now you can get all of the tools that you need to build the most expressive applications for mobile, web, and desktop platforms all in a single suite.

To learn what’s new in Flash Builder 4.5, read this article and watch this video for more details on mobile development using Flash Builder 4.5 and Flex SDK 4.5:

Additionally, updates in Adobe Flash Catalyst CS5.5 feature a new round-trip workflow with Flash Builder 4.5 allowing designers and developers to work in parallel. Now designers can open, make changes and save Flex projects that were created or previously edited in Flash Builder, leading to faster delivery of applications. Designers can rapidly prototype user interfaces for resizable Flex-based websites and applications with new components, craft more precise and expressive transitions and effects, and efficiently design developer-built custom components.

Take a peek at this video, Introduction to Flash Catalyst CS5.5:

Lastly, Adobe and Zend Technologies, the PHP company, today introduced Flash Builder 4.5 for PHP software, a brand new integrated product helping PHP developers create rich Internet applications (RIAs) for mobile, Web and desktop leveraging the Flash Platform. For the first time, developers now have the benefit of an integrated development environment (IDE), combining the capabilities of Flash Builder and Zend Studio for rapidly creating Flex and PHP applications. Now, with a single code base developers can deliver applications for Android, Blackberry Tablet OS and iOS while sharing code from Web applications, noticeably reducing the time and cost of application creation and maintenance. 

Check out these articles for the latest product features and capabilities:

- Introducing Adobe Flex 4.5 SDK

Understanding the new workflows in Flash Builder 4.5 and Flash Catalyst CS5.5

Introducing Flash Builder 4.5 for PHP

We hope you’ll explore all that CS5.5 has to offer to create new digital experiences for major smartphones and tablets. Let us know what you think of the latest enhancements to Flash Builder 4.5, Flex 4.5 and Flash Catalyst CS5.5!

Lucid Design Group Uses the Flash Platform to Help Save the World One Dashboard at a Time

With global warming on the rise, Lucid Design Group, a privately held cleantech software company, wanted to create something that would educate and inspire people to change their daily habits to help reduce consumption in their homes and offices (like turning off lights and unplugging appliances). Lucid developed Building Dashboard, a data visualization and communication application that monitors the use of electricity, water, natural gas and heating, and encourages social networking around the topic of resource conservation. It’s available via the Web, kiosks and mobile devices using the Adobe Flash Platform and Adobe Creative Suite Design Premium. With Building Dashboard (a MAX 2010 award finalist) in place, Fortune 500 companies, universities and residential customers saw consistent energy reductions up to 20 percent.

Coined “the first social network for buildings,” Building Dashboard employed the Flash Platform to help develop and deliver widgets, apps, maps and flow lists to encourage users of all technical backgrounds to save resources and understand their resource consumption levels. Currently, nearly 100 U.S. colleges and universities are using Building Dashboard to support key sustainability initiatives to reduce carbon dioxide emissions across campus.

To streamline the developmental process behind Building Dashboard, Lucid used a variety of Adobe products including Flash Catalyst, Flash Player, Flex, Flash Professional, Photoshop and Flash Builder. The advantage of working with various Adobe products is seamless integration. For example, Adobe Flash Builder helped improve the Flex development process while Adobe Flash Catalyst and Adobe Flash Builder expedited design/developer workflow, ultimately reducing design and development time by one third. By adding Adobe Flash Player to the mix, Lucid developers could run their product across different platforms, devices and operating systems, while cutting testing time in half.

To learn more about how Lucid worked with Adobe technologies and to see how New York-based Hamilton College uses Building Dashboard, read their story here.

Interactive Storytelling Using the Flash Platform

Combining the magic of a classic story book with Adobe technology, Made in Me, a U.K.-based educational multimedia publishing company, has created an interactive, digital learning experience for kids with the “The Land of Me” story book. Built with Adobe Flash Platform and Creative Suite technologies and a 2010 MAX Awards finalist, “The Land of Me” story book engages children and parents with an imaginative world filled with colorful creatures, exciting adventures and learning around every corner.

Adobe AIR was a key component in developing the story book as Made in Me didn’t want it to be browser-based. With AIR, the creators marketed the story into downloadable parts, providing strong revenue to the company.  As a result, Made in Me’s sales have doubled month to month since its startup. AIR also allowed the creators to easily extend “The Land of Me” to other platforms, devices and screens while offering offline viewing functionality. Made in Me’s story book has gained some buzz in the UK – from getting the attention of the BBC to having several local preschools launch pilot programs based on its educational value.

Check out the video below for a sneak peek of “The Land of Me.” The first chapter is downloadable for free with additional chapters available for purchase on Made in Me’s site. You can learn more about how Made in Me used Adobe technologies to develop the story book here.

The Land of Me – Shape, Size & Colour from Made in Me on Vimeo.

Adobe Loves HTML5: HTML5 extension pack for Dreamweaver CS5

Just 2 weeks ago at Web2.0 Expo, Kevin Lynch promised that Adobe would create the best tools in the world to author HTML5 and CSS3. Today Adobe is pleased to make a technology release available of the Dreamweaver CS5 HTML5 Pack extension. This extension provides initial support for HTML5 and CSS3 in Adobe Dreamweaver CS5, […]

The countdown has started!

What do you mean you haven’t registered for the CS5 launch yet? I’m confused now… But… It’s not too late!
Register now and save your virtual seat for the CS5 launch event on April 12th (8am PDT / 11am EDT / 5pm CEST)!
Can’t wait until April 12th? Then check out http://csbuzz.adobe.com/ for clues and/or follow the #cs5 […]

RIM and Adobe to Simplify Delivery of Rich Content and Applications for BlackBerry Smartphones

Thumbnail image for Thumbnail image for rim_logo_blue.jpgToday, at RIM’s annual Blackberry Developer Conference in San Francisco, Adobe’s CEO Shantanu Narayen were there to jointly announce the upcoming support in Creative Suite 5 for the BlackBerry platform.  As part of the announcement, Adobe and RIM will also be working together to optimize Adobe AIR for the BlackBerry platform, making RIM the first OEM to announce support for Adobe AIR. This alliance between two companies builds on the momentum we started in early October when RIM joined the Open Screen Project and committed to bringing Flash Player to BlackBerry.

You can read more about the tools support for the Blackberry platform on Ryan Stewart’s blog and see a preview of the tools’ workflows in action on Adobe Developer Center. In addition, Adobe platform evangelist, Mark Doherty posted some great insights to the latest stats on the BlackBerry market and what it means to Adobe designers and developers who are interested in taking advantage of this new opportunity.