Originally created by The Recording Academy and its ad agency of record, TBWA\Chiat\Day, and now available in the Intel AppUp center, the MusicMapper is an Adobe AIR application that allows users to tag songs and stories to physical locations. By displaying these tags on the Music Is Life Is Music microsite, people can experience each other’s musical journeys in a unique and intimate way while celebrating the songs that have had significance in one’s life and the places connected to those songs.
The app has great traction already and is helping build excitement leading up to this Sunday’s Grammy Awards show. And like all good social apps, its value extends past Sunday’s event, as music fans are encouraged to share stories and interact with each other on an ongoing basis.
For developers, MusicMapper is another example of how Adobe’s InMarket program enables apps to reach millions of users through a variety of app stores across devices. Using InMarket, developers have one centralized portal for publishing, managing and monetizing apps across multiple app stores.
Adobe and thePlatform (an independent subsidiary of Comcast) recently announced a partnership to provide media companies with advanced solutions to protect their videos and manage assets globally across PCs, mobile devices and TVs using Adobe Flash Platform technologies. thePlatform decided to use the Flash Platform because it met their customers’ needs for secure, cost-efficient and high-quality video distribution.
As a leading online video management and publishing company, thePlatform delivers millions of videos per day with the Flash Platform powering its mpx video management system. Most of thePlatform’s customers and partners deliver video content using Adobe Flash Player. Check out why and learn more about thePlatform’s story here.
This idea has been in my head for quite some time. I actually came up with it when I was building the demo for my MAX keynote appearance last October. I just never found the time to actually build it but I started on it this week.
The idea is simple. You open up a browser, [...]