PrePress Center Powers the Flip-Page Experience with the Flash Platform

When the developers at PrePress Center Oy, a European-based company focusing on digital publishing solutions, set out to make print-to-screen, magazine-style publishing easier and more powerful, they turned to the Adobe Flash Platform and Adobe Creative Suite software to create eDocker.

eDocker, a 2010 MAX Award finalist in the digital publishing category, is an Adobe AIR application that lets publishers produce easy-to-customize, digital flip-page documents directly from Adobe InDesign CS5. Aside from AIR, eDocker was created using Flash Platform tools, including Flash Professional CS5, Flash Builder 4, Flash Catalyst, Flash Player and Flex. The resulting application replicates the format of the original InDesign publication and delivers magazine-style publications to the broadest possible audience for playback via Flash Player.

As a result of using Adobe Flash Platform technologies to build eDocker, PrePress Center was able to reduce programming costs and accelerate its development cycle. And the Flash Platform technologies have poised eDocker for tablet and mobile versions in the future using the existing code base in the Flash Platform environment.  Since it’s made with Adobe AIR, PrePress can monetize eDocker and sell the application through Adobe InMarket on multiple application stores, and can run on both Mac and PC systems.  Find out more about how PrePress Center used Flash Platform technologies to create eDocker here.

Taking HD Video and Mobile Apps to a New Level on the BlackBerry PlayBook

The BlackBerry PlayBook is now shipping with Adobe Flash Player, so users can experience the best of the web—including video, games, animations and more – anytime, anywhere. Some of the latest Flash Player features, like hardware accelerated video decoding and rendering, will give PlayBook users a great mobile video experience allowing them to watch their favorite TV shows, movies or sports games in up to 1080p HD video on the device’s own screen or, thanks to the PlayBook’s HDMI interface, on any HD TV. Check out the positive feedback around Flash performance from top reviewers at the Wall Street Journal, Engadget, CNET, GigaOM, BGR and others.

With RIM’s BlackBerry Tablet OS Software Development Kit (SDK) for Adobe AIR and the PlayBook’s support for AIR native extensions, developers can easily use the same Adobe Flash tooling to create rich mobile applications. With the recently announced mobile tooling and framework support in Flash Builder 4.5, developers can create, test, and deploy high performing mobile applications on BlackBerry Tablet OS. Flex 4.5 will include support for BlackBerry Tablet OS in June 2011.

Check out this demo of Adobe Flash technology and some AIR applications for the PlayBook:

Several AIR apps will be available for the PlayBook at launch and in the coming months from Adobe, Epix, Facebook, salesforce.com, Universal Mind and others. There has already been some buzz from developers and our partners around AIR applications running on the PlayBook:

  • “Building applications for the PlayBook was a natural extension of our AIR development capabilities. Everyone on our team was impressed by the device, and we are very excited to build great experiences for this new platform!” Grant Skinner, Chief Architect/CEO, gskinner.com
  • “We are excited to showcase Reader’s Digest–the largest paid-circulation magazine in the world–on the new BlackBerry PlayBook. We are reinventing our iconic brand for the digital age, adding interactivity, video, audio and brilliant photos to our storytelling and condensed insights, and the Adobe Digital Publishing Suite is the key to getting it all done to our exacting standards.” Peggy Northrop, VP, Global Editor-in-Chief, Reader’s Digest
  • “I can’t keep my hands off iGIZMO on PlayBook. It’s interactive, entertaining and more impressive with every read. It’s a huge achievement and packed full of cutting-edge features that are enabling us to innovate on this exciting new platform. Now we can extend the reach of our brand to new audiences–and pursue new commerce opportunities–by using Adobe Digital Publishing Suite to make our content avaialble on the BlackBerry PlayBook. Our readers can now engage with ground-breaking photography, video reviews and interactive content on the go–wherever they are and whenever they want to enoy it.” James Billington, Editor, iGIZMO
  • “With Adobe AIR, we were able to extend the superior quality and accessible delivery of our Epix video experiences to the BlackBerry Playbook with minimal development effort.  We continue to look to the Adobe Flash Platform to help us provide an immersive entertainment experience to our customers, across multiple platforms and devices.” Emil Rensing, Chief Digital Officer, Epix
  • “Aqualux is a perfect fit for the tablet form factor, and it’s exciting to have it running on such a capable device.  I’m impressed with how seamlessly the Flash Platform is integrated with the OS.  Adobe and RIM have made AIR a first-class citizen on the PlayBook; key features like multitasking, in-app purchases, and UI controls are directly accessible via the AIR SDK, and empowered Aqualux to run with native features and native performance. “Alex Liebert, Milkman Games, LLC, http://www.milkmangames.com

Playbook users will also be able to enjoy more engaging, immersive digital publications created by media and business publishers using the new Adobe Digital Publishing Suite. With the new Adobe Content Viewer for PlayBook, media and business publishers, including Dennis Publishing and Reader’s Digest , can share their well-known titles and brands on the device. Content Viewer for the PlayBook is immediately available to content publishers through the Adobe Digital Publishing Suite Prerelease program. Adobe Digital Publishing Suite, along with the latest set of soon-to-be-released tablet authoring tools in Creative Suite 5.5, can be used to create content for BlackBerry Tablet OS. Lastly, Adobe is providing enterprise applications such as Adobe Connect Mobile for web conferencing and LiveCycle for business workflows for the PlayBook, and the device ships with an optimized version of Adobe Reader for seamless viewing of PDF content.

We can’t wait to see how these developments with Adobe Flash technology will change the way people work and play as they engage with digital experiences across desktops and devices. We’d love to hear your feedback and experiences, and stay tuned for more exciting announcements to come!