We’ve been saying that 2013 will be the year TV Everywhere really takes off and Adobe is right in the center of this industry transformation with customer and technology partners worldwide. Delivering true broadcast television (live, linear and on demand) across screens at scale, personalizing those viewing experiences, and driving greater revenue for TV programmers and operators are some of the key challenges the industry is facing.
Help us bring the TV Everywhere discussion to South-By-Southwest (SXSW) 2014 in Austin, Texas next March! Jeremy Helfand, our VP of Video Solutions, will be leading an interactive session to discuss the future of TV and the impact of TV Everywhere on the industry. Here’s how to vote:
Click the “thumbs up” icon on the left under the “Cast Your Vote” header
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Below are the details of our session. Cast your vote, spread the word, and we hope to see you at SXSW 2014! Follow @AdobePrimetime on Twitter for news and updates.
Haters Beware: TV is Everywhere
Here’s a bold prediction: By 2018, Internet TV consumption by consumers will match that of TV broadcasts and pay TV networks. Welcome to the world of TV Everywhere. Given the deluge of mobile devices and increasing adoption, consumers expect any screen anywhere to act as a TV screen. TV is no longer the device; it’s the content. Fortunately, as TV Everywhere evolves, new technologies and features are set to deliver:
Broad availability across any screen
Synchronized viewing experiences for TV/devices
Greater audience engagement/personalization
Higher revenue for TV programmers/operators
Seamless and customized ad insertion into live, linear and VOD video content
Data from TV Everywhere services will drive more personalized programming and targeted ads that capture the viewers’ attention. It’s a win for advertisers, but also consumers, who tune out ads that disrupt their viewing experience or lack appeal.
Ben Forta started Developer Week with his introduction to the Adobe Flash Platform session on Monday this week. There were hundreds of attendees, and thousands more in sessions that followed. In fact, there have been over 3,500 attendees these past three days and we expect even more for the rest of the week.
Presentations have covered multi-screen and mobile app development, the Flex framework, new features in Flash Builder and much more. All of the sessions from the past few days have already been posted on the Adobe Developer Connection and the page will be updated daily as more sessions go on throughout the week.
Presentations for later this week include Advanced Features in Flex, AIR 2.0 development for the desktop, AS34J for Java Developers, and a lot more. If you have missed them, check out the recorded sessions.
With CS5 now available the EMEA Evangelism team have been hard at work prepping for our upcoming tour and the Online Developer Week. The course of events will fall between June 7th – 10th covering everything from design in Photoshop CS5 to development, and even deployment of your applications using the Flash Platform suite of [...]
During Developer Week, learn about the Adobe Flash Platform, including Flex, Flash Builder, AIR, and how it integrates with Creative Suite 5 technologies. This weeklong event features free, live webinars presented by Adobe technology experts. See live demos and have your questions answered by the experts during interactive Q&A sessions. Register and attend whichever sessions suit [...]
As most of you know, I switched to a Google Nexus One about 7 weeks ago. (Hmm… That reminds me… I really should finish that blog post I’m writing so you can get an idea how I get on with the N1 coming from 3 years of using Apple’s phone). I absolutely love that the [...]
What do you mean you haven’t registered for the CS5 launch yet? I’m confused now… But… It’s not too late!
Register now and save your virtual seat for the CS5 launch event on April 12th (8am PDT / 11am EDT / 5pm CEST)!
Can’t wait until April 12th? Then check out http://csbuzz.adobe.com/ for clues and/or follow the #cs5 [...]
I am extremely proud to see how well the Dutch Adobe User Group is doing. Proud to see how fast they have grown from a dormant user group to the group that it is today. Every single meeting is very well organized and always sold out with over 250 attendees.
On December 3rd (a little over [...]
After a very successful and fun tour though the UK, SOTR is now going to mainland Europe. Most of you know that my love for ColdFusion is growing with every project I do using it. I think you can really only appreciate ColdFusion after getting a taste of it and SOTR is the perfect place [...]