Standard Chartered Takes Banking Mobile with the Flash Platform

Standard Chartered, a leading international bank with almost 150 years operating in markets such as Asia, Africa and the Middle East, realized that its customers wanted to bank anywhere, anytime in a simple, convenient and intuitive way. After all, well over half of its customers would be using mobile banking in 2011.

Mobile banking, however, can be a Catch-22. The customer experience should be richly functional, versatile and engaging, but whatever Standard Chartered built had to present minimal development costs and a reduced time to market.

The result was Breeze — built with the Adobe Flash Platform. Breeze allows customers to securely manage their finances—from finding ATMs to paying bills—in entertaining, convenient and personalized ways on their preferred digital device.

With Adobe Flash Platform technologies—AIR 2.5, Flash Builder and the Flex framework—the bank was able to apply a single development platform and reuse the same code to quickly build applications to run on multiple devices, from Samsung, iPad, and Android tablets to Android smartphones. Adobe Creative Suite Design Premium software helped the team design the user interface.

The advantages using the Adobe Flash Platform were quickly evident. For instance, the development team found it easy to work with Flash Builder because of how familiar they were with Eclipse-based integrated development environments (IDEs). AIR 2.5 saved the team weeks on the project thanks to fast performance and reduced memory leaks. Overall, Standard Chartered cut time to market by 40 percent and investment in the application by two-thirds using Adobe tools and existing code.

In addition to time and cost savings, Standard Chartered is looking forward to how Adobe tools will allow them to seamlessly introduce new features and content without disrupting customer experiences. Using Adobe SiteCatalyst, powered by Omniture, the bank’s executives can measure and analyze site traffic to improve visitors’ experiences even more. Breeze will also soon offer location-based services for features like using a smartphone to search for local merchant discounts when using a Standard Chartered credit card.

To learn more about how Adobe powers Standard Chartered’s Breeze, check out the story here.

Upcoming webcast featuring Morgan Stanley “Matrix” RIA

If my earlier post regarding the Morgan Stanley Matrix application was of interest then I’d recommend that you sign-up for a free webcast entitled “Transcending the client experience” which is being hosted by Finextra and Adobe next Monday.

The 75 minute long session will look at how developers at financial firms integrate real-time data, with the delivery of audio, video, reports and rich interactive charts into trading applications.

The Global Director at Morgan Stanley responsible for the Matrix application will be presenting and taking part in the panel discussion (alongside representatives from Lab49, Adobe, Societe Generale and Credit Suisse) so it will be a good opportunity to learn more about the Matrix project and the experience they gained from implementing a large-scale RIA with Adobe’s Flash Platform.

More details about the event, which takes place on Monday 27th July at 2pm (UK), are available here (note: you need to register for this session).