Creating games is the easy part for developers, but finding ways to make money from their games is challenging because of resources and limited marketing experience. Marketers, on the other hand, don’t necessarily have the expertise to develop games, but they need them to drive traffic online for their brands. FlashGameLicense.com (FGL), an online marketplace engineered by the Adobe Flash Platform, brings them together.
Created by two previous independent game developers, FGL offers Adobe Flash game developers a venue to post games and an opportunity for sponsors to shop for games to feature on their sites. Lucrative deals between companies such as ArmorGames, Disney, Kongregate, Microsoft, The Cartoon Network, Viacom (AddictingGames) and Yahoo and tens of thousands of independent developers have been brokered throughout the years.
The Adobe Flash Platform helps both groups reap the benefits. Adobe Flash Player’s reach helps companies and their developer partners ensure the widest reception and best performance across multiple platforms. Mentorship, centralized technical resources, peer review and analytics provided to developers guarantee that the best game possible goes live. The quality of the site and its games are such that 30 percent of FGL users come back and uniquely visit the site monthly.
FGL’s strength is allowing developers to focus on what they do best—creating games. For example, Berzerk Studios created the hit games, “Homerun in Berzerk Land” and “Gunbot,” leaving marketing and monetization to the FGL platform. The games, sponsored by SlixMedia, have received 15 million and 16 million plays respectively. The team’s also excited about future endeavors into multi-screen and multiplatform Flash game development. FGL encouraged former game hobbyist-turned-developer Ben Olding to release “Warlords: Call to Arms,” which has accumulated 121 million plays in less than two years and still enjoys about 50,000 plays a day.
Adobe is also proud to work with FGL to further mobile game development. Last year, Adobe sponsored FGL’s contest, “Cell Your Flash Game,” to encourage more mobile game development. The competition generated 260 submissions either built from scratch or ported to mobile from web, up from its original goal of 150 entries.
To learn more about how FGL works with the Flash Platform to effectively match independent developers and designers with sponsors to not only deliver the best game experiences but also effectively monetize them, visit here.