We had the pleasure recently of connecting with PlayHaven to learn more about their powerful marketing platform, how they are helping mobile game developers monetize their products, and the benefits of offering AIR Native Extensions. Recently profiled in Forbes Magazine on the free-to-play model and helping monetize more than 4,000 titles, PlayHaven offers additional insight in the Q&A below.
What is your name and role at PlayHaven?
My name is Lauren Lamonica Rosenthal and I’m a product manager at PlayHaven. I’m always working to make better products and refine the experience for our game developer partners.
What is PlayHaven?
PlayHaven is a lifetime value maximization platform that mobile game developers use to better acquire understand, and intelligently engage and monetize players.
We currently provide an iOS and an Android open source SDK for game developers to integrate into their applications. With these integrated game developers can send targeted content to their players from our web dashboard in real time—including cross promotions, rewards and virtual good promotions. We also offer a powerful ad network with 4,000 mobile games and 100 million unique monthly users.
Where is PlayHaven located?
PlayHaven is based in San Francisco, CA with an office in Portland, OR.
Why did you start PlayHaven? What were you solving in the market by launching PlayHaven?
PlayHaven launched its platform to help mobile game developers solve the challenges they face acquiring, engaging, retaining and monetizing players. The team saw an opportunity to help developers build better relationships with their players in an easy and flexible platform.
Our goal with the PlayHaven platform is to give mobile game developers a single service that allows them consume and understand relevant information about their users and take meaningful actions that will maximize the value of their players.
Why did PlayHaven create the AIR Native Extension (ANE)?
We know that there’s a vast community of high quality game developers who don’t write their games in native code, and we want to make our platform as widely available as possible. With the the PlayHaven AIR Native Extension, game developers get access to the same set of acquisition, engagement and monetization tools that we offer to Adobe developers coding natively.
What are the benefits of ANE for you? For your mobile developers?
The PlayHaven ANE will help us reach 12,000 of the most creative and innovative live app and game developers using Adobe’s platform. We’re thrilled to join the Adobe community.
The AIR Native Extensions makes it simple for mobile game developers using Adobe AIR to quickly integrate PlayHaven into iOS and Android apps using Flash’s ActionScript and start benefiting from the entire PlayHaven platform.
How do you use the ANE? Any links to tutorial information to get developers started?
Adobe AIR mobile game developers for iOS and Android can use the PlayHaven native extension to run ads and deliver targeted in-game marketing communications to players including cross promotion of other games, rewards, virtual good promotions, announcements, and opt-in data collection. Sign up on playhaven.com to download the native extension, and then add it to your project library to get started.
Developers can find tutorial detail on GitHub.
Why are Adobe solutions like AIR and Flash important to game developers?
Creative people love to create. They want to build rich, interactive experiences for their players and be focused on creating a cutting-edge game. Adobe has always made user-friendly software that serves the creative professional with familiar interfaces and deep possibilities. As the mobile gaming industry becomes increasingly fragmented with more operating systems and devices offered up as gaming platforms, developers will turn to solutions like AIR because they trust Adobe to guide them through a new medium with good tutorials and minimal red tape.
What’s next for PlayHaven?
Product innovation is our top priority and we’ll continue to invest in tools that help our developer community maximize the lifetime value of their players. But, without saying too much, adding tools to our engagement suite and providing data-driven insights for developers are ways we’re continuing to create a more valuable experience for our partners.