This year’s GRAMMY Awards ceremony was filled with worthy winners and amazing musical performances from Mick Jagger, Lady Gaga, Bruno Mars and Arcade Fire to name a few. To encourage music fans to do more than watch, The Recording Academy launched a social media platform called “MusicIsLifeIsMusic.” Along with the platform, The Recording Academy and Adobe technology partner, HYFN, turned to the Adobe Flash Platform to create MusicMapper, an Adobe AIR powered desktop app that lets users tag songs and share them through social media sites like Facebook and Twitter, write about what those songs mean to them, and map them to a physical location all to create their very own musical audio-biography.
With the MusicMapper desktop app, The Recording Academy was able to extend the GRAMMY brand from the Web to the desktop in only a matter of weeks thanks to Adobe Flash Builder. Within the first few months of the apps launch, there were more than 220,000 downloads, and they were even able to capture the ever elusive teen and young audience demographic that so many brands want to engage with. With Adobe AIR’s cross-platform abilities, HYFN can continue to provide The Recording Academy with an app that can easily improve functionality, and offer new revenue opportunities.