Originally created by The Recording Academy and its ad agency of record, TBWA\Chiat\Day, and now available in the Intel AppUp center, the MusicMapper is an Adobe AIR application that allows users to tag songs and stories to physical locations. By displaying these tags on the Music Is Life Is Music microsite, people can experience each other’s musical journeys in a unique and intimate way while celebrating the songs that have had significance in one’s life and the places connected to those songs.
The app has great traction already and is helping build excitement leading up to this Sunday’s Grammy Awards show. And like all good social apps, its value extends past Sunday’s event, as music fans are encouraged to share stories and interact with each other on an ongoing basis.
For developers, MusicMapper is another example of how Adobe’s InMarket program enables apps to reach millions of users through a variety of app stores across devices. Using InMarket, developers have one centralized portal for publishing, managing and monetizing apps across multiple app stores.
Check out the MusicMapper app and let us know what you think!