Today, we announced two exciting new features to the Adobe Primetime DRM (formerly Adobe Access) offering. 1) Adobe Primetime Cloud DRM Service, and 2) Hardware DRM support on AMD chipsets. DRM is a critical component to enable premium content in early release windows on the web and across mobile devices. This means earlier access to better content for viewers.
Adobe Primetime Cloud DRM Service
The Primetime Cloud DRM Service makes Primetime DRM easy to deploy. A DRM server requires security knowledge and hardware to be properly installed in a data center environment to fulfill compliance and robustness requirements. DRM deployments now get significantly easier with our new Adobe Primetime Cloud DRM Service.
This new service is completely managed by Adobe, including robust security through hardware Security Modules (HSMs), redundancy, and scalable architecture are always up-to-date with the compliance and robustness rules. With the Adobe Primetime Cloud DRM Service, a customer doesn’t need to worry about content delivery because they are out of compliance. Instead, customers can focus on creating and distributing the most engaging content.
The Adobe Primetime Cloud DRM Service also dramatically simplifies the DRM operations. Once subscribed, the only step required is local DRM packaging of the content. Adobe Primetime DRM supports desktop, Android, iOS, XBox, Roku and Digital Home devices, and provides broad reach with a single DRM workflow.
Hardware DRM Support on AMD Chipsets
Adobe and AMD partnered in bringing the next level of content protection to desktop computers with AMD APUs (Accelerated Processing Units) or discreet GPUs (Graphics Processing Units). Hardware DRM increases the level of DRM security and robustness. Adobe and AMD believe this is better for consumers, programmers and distributors.
To learn more about Adobe Primetime DRM, please visit our website.