When James Huggins and Mike Outlaw struggled to find high quality content to play with for their young children, they started a new multimedia publishing company, Made in Me. First up in their offerings, The Land of Me – an interactive learning adventure for PCs, Macs and iPads. Focused on being a media-rich digital learning experience, Land of Me retains the old school elegance of children’s books while also offering engaging storytelling.
The creative founders – in collaboration with a childhood development team and digital creative agency, Less Rain – leveraged Adobe Gaming Technologies and Creative Suite applications, such as Photoshop and After Effects, in the making of their app. To date, the Made in Me has been able to achieve strong sales that have doubled month to month and is able to track 10% conversion of trials to sales - and the team isn’t stopping there! Get a deeper read into the making of Land of Me, their successes and next steps in our Adobe Gaming Success Story, Made in Me: Enchanting Worlds.
For a first-hand look at the interactive learning adventure itself, check out the trailer below.
Combining the magic of a classic story book with Adobe technology, Made in Me, a U.K.-based educational multimedia publishing company, has created an interactive, digital learning experience for kids with the “The Land of Me” story book. Built with Adobe Flash Platform and Creative Suite technologies and a 2010 MAX Awards finalist, “The Land of Me” story book engages children and parents with an imaginative world filled with colorful creatures, exciting adventures and learning around every corner.
Adobe AIR was a key component in developing the story book as Made in Me didn’t want it to be browser-based. With AIR, the creators marketed the story into downloadable parts, providing strong revenue to the company. As a result, Made in Me’s sales have doubled month to month since its startup. AIR also allowed the creators to easily extend “The Land of Me” to other platforms, devices and screens while offering offline viewing functionality. Made in Me’s story book has gained some buzz in the UK – from getting the attention of the BBC to having several local preschools launch pilot programs based on its educational value.
Check out the video below for a sneak peek of “The Land of Me.” The first chapter is downloadable for free with additional chapters available for purchase on Made in Me’s site. You can learn more about how Made in Me used Adobe technologies to develop the story book here.