Flash Game License and the Adobe Flash Platform Match Game Development with Marketing Savvy

Creating games is the easy part for developers, but finding ways to make money from their games is challenging because of resources and limited marketing experience. Marketers, on the other hand, don’t necessarily have the expertise to develop games, but they need them to drive traffic online for their brands. FlashGameLicense.com (FGL), an online marketplace engineered by the Adobe Flash Platform, brings them together.

Created by two previous independent game developers, FGL offers Adobe Flash game developers a venue to post games and an opportunity for sponsors to shop for games to feature on their sites. Lucrative deals between companies such as ArmorGames, Disney, Kongregate, Microsoft, The Cartoon Network, Viacom (AddictingGames) and Yahoo and tens of thousands of independent developers have been brokered throughout the years.

The Adobe Flash Platform helps both groups reap the benefits. Adobe Flash Player’s reach helps companies and their developer partners ensure the widest reception and best performance across multiple platforms. Mentorship, centralized technical resources, peer review and analytics provided to developers guarantee that the best game possible goes live. The quality of the site and its games are such that 30 percent of FGL users come back and uniquely visit the site monthly.

FGL’s strength is allowing developers to focus on what they do best—creating games. For example, Berzerk Studios created the hit games, “Homerun in Berzerk Land” and “Gunbot,” leaving marketing and monetization to the FGL platform. The games, sponsored by SlixMedia, have received 15 million and 16 million plays respectively. The team’s also excited about future endeavors into multi-screen and multiplatform Flash game development. FGL encouraged former game hobbyist-turned-developer Ben Olding to release “Warlords: Call to Arms,” which has accumulated 121 million plays in less than two years and still enjoys about 50,000 plays a day.

Adobe is also proud to work with FGL to further mobile game development. Last year, Adobe sponsored FGL’s contest, “Cell Your Flash Game,” to encourage more mobile game development. The competition generated 260 submissions either built from scratch or ported to mobile from web, up from its original goal of 150 entries.

To learn more about how FGL works with the Flash Platform to effectively match independent developers and designers with sponsors to not only deliver the best game experiences but also effectively monetize them, visit here.

Flash Platform Evangelism Kit – now available

Greetings.

I’d like to thank all of you who contacted me through this blog and off line to discuss your points of view on this kit. Your input directly influenced the content and I’m working on the other areas in which you expressed need, so consider this kit the first rev of more revs to come.

kit_marquee_700x329.jpg

Description of the Kit:
The Adobe Flash Platform Evangelism Kit explains the business problems rich Internet applications solve and how the Adobe® Flash® Platform is ideal for building rich Internet applications and content. The kit shows how the Flash Platform fits in existing Enterprise technology stacks and common use cases and customers within the Enterprise. The kit also provides key points that address common questions raised by executives, technology decision makers, and customers. Areas covered include the business case for rich Internet applications, why the Flash Platform is the leading solution, common use cases, customer case studies, facts, statistics and industry points, and more.

Target audience for this content:
The target is to equip developers and anyone else who needs help pitching the platform to customers and technology decision makers.

You can download the kit here

Please keep me posted if this content is helpful or not and how.

Cheers,

Kristen

Flash Platform Evangelism Kit – now available

Greetings.

I’d like to thank all of you who contacted me through this blog and off line to discuss your points of view on this kit. Your input directly influenced the content and I’m working on the other areas in which you expressed need, so consider this kit the first rev of more revs to come.

kit_marquee_700x329.jpg

Description of the Kit:
The Adobe Flash Platform Evangelism Kit explains the business problems rich Internet applications solve and how the Adobe® Flash® Platform is ideal for building rich Internet applications and content. The kit shows how the Flash Platform fits in existing Enterprise technology stacks and common use cases and customers within the Enterprise. The kit also provides key points that address common questions raised by executives, technology decision makers, and customers. Areas covered include the business case for rich Internet applications, why the Flash Platform is the leading solution, common use cases, customer case studies, facts, statistics and industry points, and more.

Target audience for this content:
The target is to equip developers and anyone else who needs help pitching the platform to customers and technology decision makers.

You can download the kit here

Please keep me posted if this content is helpful or not and how.

Cheers,

Kristen

Flex/Flash Evangelism Kit

Greetings! I’ve recently joined the Flex Product Marketing team after years working on ColdFusion, and before that was actually on the Flex 1.0 team when we still called it Royale. Something that we’ve heard from you guys is that you need help championing Flex and Flash Builder to your customers or even within your own organizations. I’m now working to put materials together that can help you in these endeavors. We’re looking to have things like proof points, presentation materials, and other assets that can help you evangelize Flex in whatever form may be best for you. I’m therefore looking for feedback on the kinds of things that you’d like to see. Some ideas that we’re considering are: a product roadmap, examples of ROI and business justification, competitive comparisons, customer success stories, architecture slides and whitepapers, etc. There is a lot of material we could provide, and we’ll likely not have it all ready at once, so this will be an ongoing process. But in the meantime, please send your ideas on what would be most helpful as we begin getting Flex 4 out the door.
Feel free to respond in comments or if you’d feel more comfortable sharing your feedback directly I can be reached at kwebb AT adobe DOT com.

Cheers,
Kristen

Flex/Flash Evangelism Kit

Greetings! I’ve recently joined the Flex Product Marketing team after years working on ColdFusion, and before that was actually on the Flex 1.0 team when we still called it Royale. Something that we’ve heard from you guys is that you need help championing Flex and Flash Builder to your customers or even within your own organizations. I’m now working to put materials together that can help you in these endeavors. We’re looking to have things like proof points, presentation materials, and other assets that can help you evangelize Flex in whatever form may be best for you. I’m therefore looking for feedback on the kinds of things that you’d like to see. Some ideas that we’re considering are: a product roadmap, examples of ROI and business justification, competitive comparisons, customer success stories, architecture slides and whitepapers, etc. There is a lot of material we could provide, and we’ll likely not have it all ready at once, so this will be an ongoing process. But in the meantime, please send your ideas on what would be most helpful as we begin getting Flex 4 out the door.
Feel free to respond in comments or if you’d feel more comfortable sharing your feedback directly I can be reached at kwebb AT adobe DOT com.

Cheers,
Kristen

Adobe eSeminar: PDF Portfolios for Flex & ActionScript Developers

Join the Adobe Acrobat User Community on Wed. November 18, 2009 for a free eSeminar on how to create highly branded, custom PDF Portfolio layouts using Acrobat 9′s ActionScript API and Flex. PDF Portfolios let you combine Flex/ActionScript with PDF to redefine what a document can be. If you are a Flex developer and are interested in leveraging your skills in a new and exciting way, this eSeminar is for you.

Wednesday, November 18, 2009
10-11am US Pacific (1-2pm US Eastern)

Free Registration: http://www.acrobatusers.com/events/1475/pdf-portfolios-developers

What you will learn:

What you need to get started with the Acrobat ActionScript API
How to bootstrap a basic Navigator in Flex Builder 3
How to bundle your Navigator’s SWF file into a .NAV file for use in Acrobat using ANT
How to avoid the most common trouble spots
How to turn on the debugging options in Acrobat

Who should attend?

Flex developers interested in expanding their skills and market reach.
If you are an Acrobat developer or power user and have never worked with ActionScript or Flex, you might want to skip this one.

Skills required:

ActionScript 3
Flex Builder 3
ANT (recommended)

Free Flash Builder and Flash Catalyst e-Seminars Next Week

We have three free online seminars next week that will walk through the new features of Flash Builder 4 and Flash Catalyst for you. Next Tuesday we’ll have a session for PHP developers, on Wednesday we have a session on Flash Catalyst, and on Thursday we have a session for ColdFusion developers. Get more information on the seminars, and others that we have planned in the upcoming months.