Embracing the Multi-Screen World to Reach Consumers

Last month at the AdMonsters Screens event in London, we explored the growing opportunities (and challenges) for publishers as consumers use multiple screens including their Internet-connected smartphones and tablet devices to consume digital video content – anytime, anywhere.

AdMonsters spoke with Adobe’s Steve Allison, technical evangelist for Media & Advertising Solutions, and other industry players about how to embrace the multi-screen opportunity and enhance the consumer experience. Steve thinks that distributing and reusing content across multiple screens is a continuing obstacle for many publishers, but they must “respect the soul of a device” to create fully engaging consumer experiences. Watch his video interview below and see what Steve says about making better video advertising decisions, capitalizing on the multi-screen opportunity, and driving consumer engagement across platforms.

Check out some of the other AdMonsters video interviews as well:

  • Tom Bowman, VP of strategy and global ad sales at BBC Worldwide, discusses vying for consumer attention across multiple devices and how publishers can leverage native mobile device capabilities.

  • Michael Tuszynski, product manager at MTV Networks (a division of Viacom), talks about second-screen applications and smoothly integrating video ads into the consumer experience.

  • Conor Mullen, commercial director at RTE, comments on exciting opportunities for publishers in today’s new media age and challenges in reaching consumers across various devices.

  • Bill Scott, chief operating and commercial officer at easelTV, shares his thoughts on the differences between online video content and the traditional TV model, and how audience engagement is changing.

Flash Platform, "Molehill" and Gaming Updates

This is a big week for game developers. Thousands of game developers converged on San Francisco for the gaming industry’s largest conference – Game Developers Conference (GDC). The Flash community kicked it off early with the Flash Gaming Summit (FGS), a day-long conference focused exclusive on Flash based games on Sunday. The energy from the community at both these events has been exciting.

I wanted to share some more thoughts on how important the Flash Platform is to gaming and what Adobe is doing to push the envelope.

Innovation

At FGS (Flash Gaming Summit) this year, Adobe made the Molehill 3D GPU accelerated APIs available to developers through the Adobe AIR and Flash Player Incubator program.  First demonstrated at Adobe MAX last October, “Molehill” is the code name for a new set of low-level, GPU-accelerated 3D APIs that will make it possible to deliver sophisticated 3D experiences across almost every computer and device connected to the Internet. Today, Adobe Flash Player 10.2, renders thousands of non z-buffered triangles at approximately 30 Hz. With the new 3D APIs, developers can expect hundreds of thousands of z-buffered triangles to be rendered at HD resolution in full screen at around 60 Hz. Here is Thibault Imbert, product manager for Adobe Flash Player, previewing Molehill at MAX:

Frima Studio has also built a version of the 3D game “Zombie Tycoon” (originally built for Sony PSP) that shows the 3D capabilities delivered by Molehill. To experience this game, please make sure that you have the latest Flash Player incubator build installed.

Reach

The Flash Platform is the de-facto standard for online games today and the only platform that can deliver the rich interactivity, rapid innovation and consistency across browsers and devices. While the dominance of Flash for gaming on desktops is well known, game developers have also been using Flash Platform technologies to target smartphones, tablets and other devices. The m.flash.com site, for example, showcases great games that run inside the browser on devices supporting Flash Player and – with over 130M smartphones expected to have the runtime installed this year – game developers have a great platform to bring all of their casual games to a large number of users.

With AIR, a superset of Flash Player, developers can bring their games as standalone apps to iOS, Android and soon BlackBerry Tablet OS. AppBrain for example lists the most popular mobile gaming apps on Android in several categories including Arcade, Puzzle, and Cards. With more than 84M devices able to run AIR apps today, developers can already reach users across devices while leveraging existing work and tools they know.

Community and Ecosystem

The Flash Platform would not be successful without the ecosystem of partners and a passionate community. In this video interview from “Down Under,” indie game developer Terry Paton talks about why he uses Flash.  As a long-time game developer who has created 100+ games, Terry produces the games and content he likes with Flash and publishes them to the Android Market and Adobe InMarket and other sites.  Terry says that without Flash, he’d struggle to develop games, share them with others and make money from his development efforts.

We are thrilled with the overwhelming response from the community to the announcement of Molehill. As always, we will continue to add innovation to the Flash Platform and provide our developers with the widest possible reach across screens.

Interactive Storytelling Using the Flash Platform

Combining the magic of a classic story book with Adobe technology, Made in Me, a U.K.-based educational multimedia publishing company, has created an interactive, digital learning experience for kids with the “The Land of Me” story book. Built with Adobe Flash Platform and Creative Suite technologies and a 2010 MAX Awards finalist, “The Land of Me” story book engages children and parents with an imaginative world filled with colorful creatures, exciting adventures and learning around every corner.

Adobe AIR was a key component in developing the story book as Made in Me didn’t want it to be browser-based. With AIR, the creators marketed the story into downloadable parts, providing strong revenue to the company.  As a result, Made in Me’s sales have doubled month to month since its startup. AIR also allowed the creators to easily extend “The Land of Me” to other platforms, devices and screens while offering offline viewing functionality. Made in Me’s story book has gained some buzz in the UK – from getting the attention of the BBC to having several local preschools launch pilot programs based on its educational value.

Check out the video below for a sneak peek of “The Land of Me.” The first chapter is downloadable for free with additional chapters available for purchase on Made in Me’s site. You can learn more about how Made in Me used Adobe technologies to develop the story book here.

The Land of Me – Shape, Size & Colour from Made in Me on Vimeo.

Multi-screen medical device simulation

Christoph Ketzler, who works at Innovation Mecom, was one of the developers behind this great example of how Flash simplifies multi-screen development. Innovation Mecom developed a simulation for training and marketing of Carina, a medical device. The application is built on top of the Flash Platform using ActionScript3.0 and simulates all the functions of the […]

Kevin Lynch Sneaks New Features in CS5

We are just three days from the Creative Suite 5 public debut. This afternoon, Kevin Lynch, Adobe CTO shared a few insights to this new release on the Adobe blog. He also shared his views on Apple’s revised SDK license and what it means to millions of Flash developers.

Highlights on the new features of CS5:

- Social Computing Innovation: Allowing closer team collaboration within the Creative Suite tools

- Cloud and client Innovation: New cloud-based services such as Omniture for optimizing content and apps to drive greater revenue

- Multiscreen features: Enabling authoring for upcoming releases of Flash Player 10.1 and AIR 2 and making it easier for developers to target multiple devices and form factors

device_central.pngThoughts on new restrictions from Apple

Kevin also pointed out that despite Apple’s tightening restrictions on what technologies developers can use for creating apps for iPhone/iPad OS, multiscreen is spreading beyond Apple’s devices. We will see a wide range of excellent smartphones, tablets, smartbooks, televisions and more coming to market. Developers can leverage the Flash Platform to create and deliver rich content and applications across a variety of these devices.

Also, the Packager for iPhone/iPad is just one of 250 amazing new features in CS5. Be sure to tune into the global webcast on Monday 8am PDT at http://cs5launch.adobe.com/ and find out all the details.

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Flash Applications Across Multiple Screens

In the video below, Christian Cantrell shows off a single Flash application running on 5 different screens – two mobile platforms (Motorola Droid based on Android and iPhone OS), a browser, 3 desktops (Windows, Mac and Linux), and the iPad. This 5 minute clip shows the value of the Flash Platform – build your application once, and then have it run across various platforms. Flash Player 10.1 brings this vision to life in the browser on mobile devices, and Flash Professional CS 5 allows you to compile these AIR applications for other platforms that don’t support Flash Player natively, like the iPod, iPhone and iPad.

Christian plans on releasing the code for the game in the next couple of weeks. Keep an eye on his blog for the code.

Multi-screen development sessions: Help wanted!

With Flash On The Beach and MAX fast approaching, it’s about time to start prepping my multi screen development session and lab for both events.
Before I can get started though, I need to come up with a good idea for a multi-screen application and I need your help in deciding which direction I should go.
So… […]

Open Screen Project Fund: Over 20 apps funded already!

We are excited about the progress we are making along with Nokia with the Open Screen Project Fund (OSP Fund). The Fund as you may know is a 2 year long, $10M market development channel to fuel development of a wide variety of multi screen applications using Adobe Flash.

Since the Fund launched in February, Adobe and Nokia have funded over 20 projects that make an interesting mix of multi screen apps and some really cool mobile apps.

Some of the apps we’ve funded are:
1. LiveTalkBack: This is a real-time audience voting system to collect feedback from mobile devices, web based widgets and the desktop – all using the Flash Platform. The application is soon going to be tested at large Media and Broadcast conferences in Europe and North America and we are excited about the progress the developer is making.
2. uvLayer: Think of this as a minority report-“ish” interface to manage all your favorite online media and share it with friends and contacts across different IM and social networks. Unknown Vector, the company behind uvLayer, had already built the AIR based desktop version of their web based service (www.uvlayer.com). The OSP Fund came in to fund the mobile version of the product to extend the experience to devices on the go.
3. GolfBox: This is a mobile app that allows golfers to book tee times, invite friends to play, read golf related news. It is being built by a team from Little Big Ideas, an interactive agency out of Denmark that has done many pioneering mobile projects in the past with Flash.
4. Mileblaster.com: A great utility application for frequent travelers that tracks frequent flyer miles and award goals, finds mile offers, and sends alerts when miles are about to expire. From the get go this application was built as a Flash widget for the web and has been funded to complete production of not just the web version but also a mobile and desktop version of the very same experience. This will allow users of the service to stay on top of their miles and awards from any Flash supporting device.

These are just some of the apps and information about them and others in now available here. We continue to seek more such interesting utility and media based experiences and are also specifically on the lookout for multi-device games built in Flash. There are already thousands of awesome Flash based online games. We are looking to developers to extend those experiences to more devices to let gamers take game play with them no matter where they go.

If you would like to apply for funding or simply learn more about the OSP Fund I would encourage you to Click here.

Multi-screen development session at Flash On The Beach

Although Flash On The Beach is only 4 years old this year, it has already become a highlight in the Flash community. There something about FOTB that makes this one of the “must-go” conferences of the year. And it seems to be growing year after year!
This is going to be the first year that I’m […]