As a lifelong sports fan, I get excited about working alongside the world’s largest media companies to make it easier for viewers like me to watch more events on more screens.
When Adobe Primetime first launched, we helped NBC Sports and the BBC bring the London 2012 Olympic Games to viewers everywhere. Adobe Primetime pay-TV pass (formerly Adobe Pass) has been instrumental in bringing the 2012 and 2013 NCAA basketball tournament to college hoops fans. Now we’re helping deliver NBA games to viewers who want to check in with their favorite teams and players when they’re not in front of a TV set.
Over the past several weeks, we’ve continued our work with Turner, rolling out dynamic ad insertion in NBA games streamed to TNTDrama.com, TNT’s mobile apps, and and TNT Overtime, showcasing Adobe’s deep expertise in live TV broadcasting to devices and desktops.
Outside the sporting arena, as it were, we’ve also helped enable the AdultSwim, Cartoon Network and TruTV apps for linear simulcast programming. A recent article in Adweek highlighted some of the innovative work the Adobe Primetime team has been doing with Turner to drive more revenue by expanding their breadth of advertising opportunities across screens, at scale.
The Adobe Primetime team is continuing to expand the product offering’s capabilities to address additional business needs and use cases. We look forward to working with more broadcasters, cable companies, satellite providers, telcos and industry partners to help make every screen a TV. As Seth Ladetsky, SVP for Turner digital ad sales commented to AdWeek regarding the development of digital ad opportunities, “If you look at the scale and execution, this is going to be exactly like TV.”