Day 2 Highlights at Mobile World Congress

Hello again from MWC! As we are winding down on the second day of the conference, we’d like to share a couple of highlights of the show. The Flash Platform is clearly one of the hot topics at the conference this year.

Google Chairman & CEO Eric Schmidt’s keynote this afternoon at Mobile World Live made it clear that Android will provide consumers the full rich-media web browsing experience with Flash Player 10.1. He also stated, “This means you’ll get hardware-accelerated
compatibility with pretty much any Flash applet you encounter on the
interwebs.” As part of the keynote, Eric Tseng, Google’s senior product manager for Android did an amazing demo to show full-screen Flash videos on New York Times and Warner Bros. websites playing smoothly on Google Nexus One and fun casual games on miniclip.com. Watch the keynote.

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Also earlier in the day, David Wadhwani joined Mike Lazaridis, co-CEO of RIM on the keynote stage at BlackBerry Developer Day to talk about two undeniable trends in the mobile market: increased consumer demand for content and apps and device manufacturers rushing to meet that demand. Increased demand is a good thing, but it is not easy for content publishers and app developers to reach all the devices that are out there, and the cost of developing specialized implementations for each platform is prohibitive. Adobe, RIM and other partners in the Open Screen Project are addressing these challenges today. David talked about how the two companies are working closely to make Flash Player 10.1 and AIR available on the BlackBerry platform.

As part of David’s and Mike’s keynote, two evangelists — RIM’s Chris Smith and Adobe’s Serge Jespers — previewed what Adobe Creative Suite can enable in conjunction with RIM’s developer tools. Using the same tool chain, content publishers can build their app or content
once and deploy in the browser or through the app store with little or
no additional work

David also talked about the continuing partnering efforts of RIM and Omniture in mobile analytics and optimization, which will enable Blackberry developers to use Omniture products to measure the effectiveness of their content. Adobe is collaborating with RIM to help BlackBerry developers develop apps and content on all screens, deploy across all devices both inside and outside of the browser, and use advanced analytics to measure usage.

Also check Serge Jespers‘ blog for his experience in demoing the tools integration on the stage as well as talking to BlackBerry developers after the keynote.

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Adobe and Omniture: Day 1

The Omniture acquisition officially closed today. This marks a new chapter for Adobe as we begin work on key product integrations to deliver a complete solution from content creation through optimization. For designers and developers, this means you will be able to build user-centric applications that incorporate measurement and optimization into the early stages of the creation process and refine them to increase usage, satisfaction and monetization. You can get an executive perspective from Shantanu’s blog posting on the Adobe Corporate blog.

For the Flash Platform, here is a highlight of the strategic integrations that our teams will begin to work on:

  • Integrating Omniture’s analytics and optimization solutions with the Flash Platform to make engaging content and applications running in Flash Player and Adobe AIR measurable and easily optimized – and extending the Flex framework to include easy-to-use analytics components.

  • Integrating Omniture video analytics and optimization capabilities with the Flash Platform. Also, continuing to invest in advancing this complete video capability based on emerging customer requirements to support better targeting, engagement and monetization.
  • Integrating Omniture solutions to analyze and optimize experiences and content consumed across multiple screens, including smartphones, Internet-connected televisions and other devices.

For more information, visit the Omniture acquisition page.