At MAX this year we will have a bunch of session specially devoted to the Open Screen Project. We’ve been working on OSP for quite some time now with new partners, the OSP Fund and of course on the product side on delivering a consistent runtime that works across multiple platforms and devices. While you will hear a lot about the product related updates in the Keynote and other sessions, we’ve designed the OSP sessions to provide you with a chance to see how other developers, agencies and brands are already working on delivering applications across multiple devices. We really hope you find these sessions helpful!
Now to your Menu of OSP related sessions:
Learn what the Open Screen Project is and how it furthers Adobe’s
vision of a consistent runtime environment across desktops, mobile
phones, televisions and other consumer electronic devices. See demos
of content and applications spanning multiple devices and find out how
you can tap into the US$10 million Open Screen Project Fund.
Twitter Hash: #adobemax313
Date/Time: October 7 at 02:00PM
Paramount Digital Entertainment is working on a new movie format that
plays out on multiple devices. The first movie to come out on with
this new movie production model is the ‘Circle of 8′, due for public
release late October. Keith Quinn and Sean Naughton have both worked
on the actual production of this movie and its digital delivery
through the Flash Platform. They will be talking about how they
essentially re thought the movie making process and seamlessly brought
in delivery to multiple devices. This incidentally is a project partially funded by the Open Screen Project Fund.
Twitter Hash: #adobemax78
Date/Time: October 6 at 09:00AM
Richard Lent, CEO of AgencyNet and an acclaimed speaker will take us
through the multi-screen paradigm showcasing how each device delivers
against a unique user context and requires a unique value proposition.
He will explain, through real examples, how the high-level strategy
was turned into cool applications and campaigns for world-renowned
brands such as Oxygen, Pepsi, Fox, Atlantic Records and Bacardi. From
strategy, to pitch, to deployment, he will break down how AgencyNet
accomplished and often exceeded their clients’ objectives.
Twitter Hash: #adobemax207
Date/Time: October 6 at 03:00PM
Title: Netflix on TVs Using Flash
Learn what it took to implement the Netflix browsing and movie-
streaming experience for TVs in Flash. Matt McCarty from Netflix
along with Michael Hoch from Sodascope explore user experience
constraints for the TV, engineering and user experience challenges for
network data-driven user interfaces, architecture, and special
performance issues for embedded devices.
Twitter Hash: #adobemax395
Date/Time: October 5 at 05:00PM
Come to this session to hear more about the OSP Fund and the progress
we’ve made with the initiative in the past nine months. There will be
four demos of apps funded and now ready to hit market. Also we are
super stoked to annouce that David Blaine will be present himself to
showcase a Flash Lite based app developed for taking his brand of
tricks to Nokia devices. David will be available after the session in
the OSP Fund Circle in the Main Pavilion to talk more about the
application and maybe show the audience a trick or two!
Date/Time: October 5 at 05:00PM
Thank you and hope to see you at MAX!!