We Love Freedom of Choice

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Today Adobe launched the “Freedom of Choice” campaign to share our thoughts on open markets and how open markets are critical for innovation. As part of this, we launched adobe.com/choice where we shared:

  • Our thoughts on open markets – a letter from Adobe’s founders, John Warnock and Chuck Geschke, whose PostScript innovations were instrumental in the adoption of the Macintosh & desktop publishing
  • The truth about Flash
  • Adobe and the future of digital media

As stated by John and Chuck: “We believes open markets are in the best interest of developers, content owners, and consumers. Freedom of choice on the web has unleashed an explosion of content and transformed how we work, learn, communicate, and, ultimately, express ourselves.”

We love our 3 million Flash Platform developers only coding once. Hope you would agree.

Flash is as open as HTML5

How’s that for a controversial title? But… It’s true… Hear me out!
First of all let me say that I have absolutely nothing against HTML5! Innovation and competition is always good and keeps everyone on their toes.
One of the first blog posts I read this morning was one on AppleInsider. An Apple spokeswoman claimed that Adobe’s [...]

The Future of Web Publishing and Media Playback

Today Adobe announced two exciting new Flash Platform open source initiatives that will help media companies and publishers reinvent themselves and jumpstart innovation on the Web. Specifically, we have released as open source the Open Source Media Framework (OSMF), previously part of the “Strobe” project, and the Text Layout Framework (TLF). Both are now freely available under the Mozilla Public License as part of our broader strategy called Open@Adobe, which Dave McAllister describes below.

OSMF gives developers standard video player functionality, like playback controls, video navigation, buffering and Dynamic Streaming, including an API that partners can use to drop in plug-ins to add advertising and reporting features. The flexible OSMF framework embodies best practices for media player development, allowing the developer more time to focus on the overall user experience. With OSMF, content publishers can build advanced and feature rich media players, along the lines of what Hulu has created or CBS TV player, with much less work than it takes today. It is now available for free at www.opensourcemediaframework.com

TLF is an extensible ActionScript library that runs on the new text engine in Flash Player 10 and AIR 1.5. Leveraging the publishing expertise of the Adobe InDesign team, TLF offers a level of typographic control and sophistication that goes well beyond what can be done with HTML and CSS.

TLF is being used today in The New York Times TimesReader 2.0 and The Boston Globe’s GlobeReader Adobe AIR applications, and represent an excellent use of TLF’s reflowing text, multiple columns, and top notch typography features. The new text layout features in AIR are enabling the New York Times and Boston Globe to create an experience like the real paper and opening up new types of apps and subscription models.

makebook has built a community content creation, collaboration and collection platform that makes extensive use of TLF, BlazeDS for remoting to a Java backend, the Flex framework for the frontend, and other open source technologies. With this online authoring network, makebook users can create content and write stories using advanced text capabilities, add multimedia content, and publish content to a library or share content with friends–all within the browser. Subscriptions are available for collaboration and co-authoring.

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Adobe is also practicing what we preach by using TLF for all text objects in the new Acrobat.com Presentations service that provides a great way for people to collaboratively create and share presentations.

I look forward to seeing the next generation of Web applications that the OSMF and TLF projects will enable.

Open at Adobe

What is “open”? It’s a question I’ve been asking for quite a while now and I can’t seem to find a definitive answer.
Dave McAllister (Adobe’s Open Standards Evangelist) actually sums it up nicely: “Open is the currently most misused word in the IT space,” he says. “Open really comes down and says it’s accessible, extensible [...]

Why I love the Flash Platform…

Before we start and just so we get this out of the way… For 2 years now, Adobe pays my paycheck. That said, I “saw the light” of Flash more than 13 years ago. Because of my long history with Flash, I feel I can say that this is an unbiased post.
Everywhere
First of all, Flash [...]