During RIM’s BlackBerry World developer conference, Adobe CEO Shantanu Narayen and Danny Winokur, Adobe’s VP of Flash Runtimes, discussed how our developer community has embraced the opportunity to create innovative apps for the PlayBook. Shantanu announced that a large majority of the 3,000 apps in App World today are AIR apps, including the new Facebook app, which was built using Creative Suite tools like Flash Builder.
Greetings from MAX 2010, where the news is all about how the Flash Platform is powering the multi screen revolution. It’s been a really exciting Day One keynote, full of surprises, and this morning we’ve seen the following from Kevin Lynch & his special guests:
- Web authoring is being enhanced, including CSS support to optimize delivery of HTML content for multiple screens, a new prototype (“Edge”) which enhances motion design (and is built on JQuery), and Site Catalyst support in CS Live for Web/browser adoption stats
- It’s a good thing…when Martha Stewart herself is on stage! She showed off a beautiful new version of Martha Stewart Living magazine on an iPad, recognizably branded, followed by Kevin showing Wired magazine on the 16×9 Malata tablet running Android. Kevin was then joined by Joe Simon, the CEO of Condé Nast to talk about how they are optimizing delivery of CN magazines using Adobe tools on multiple devices (including the New Yorker showing off dynamic pagination in HTML), demonstrating this on the iPad, Malata, and Samsung Galaxy Tab tablets. Kevin continued with some exciting sneak peeks including dynamic wrapping of text around shapes in HTML, and the New Digital Publishing Suite for publishers who want to create, produce, distribute & monetize, & analyze their content (now in beta), as well as an announcement that Adobe is contributing to WebKit
- Moving on to the digital home, Kevin showed off a Samsung TV streaming Amazon’s Video on Demand service with HD video on a GoogleTV, as well as HBO Go HD video, with support for StageVideo. AIR is not only for Android but also for TVs – and the CTO of Epix, Marc Goldberg, made a special appearance to show off a new Epix app for TVs. In FMS, you’ll soon have on-the-fly video encoding support as well as P2P support for video (the keynote today was being streamed using P2P)
- And how about some editing on tablets? Demos included not only content aware and fill, but also color mixing on a tablet interacting with Photoshop running on a laptop
- As for the enterprise, there are new LiveCycle ES 2.5 announcements, and David Nüescheler, CTO of Day Software, joined Kevin on stage to demonstrate multi screen content for enterprise. Kevin then showed off an eUnity healthcare demo – built in Flex 4.5, now in beta – showcasing how a Canadian hospital is now viewing/interacting with MRIs in the Flash Player…on the BlackBerry PlayBook tablet! (You can see a video of the BB PlayBook here later today.) Mike Lazarides, RIM President & Co-CEO joined Kevin onstage to talk about how the UI for the PlayBook is based on AIR, and then demo’ed some AIR apps on the PlayBook, including SAP’s CIO Cockpit, SalesForce Chatter, and HD video from BBC Motion Gallery, and showing off multi-tasking on the tablet. The SDK is now available for the PlayBook, and those developers who write an app that’s accepted by RIM will be eligible for a free BlackBerry PlayBook.
- In gaming, Kevin showed off Sony Picture’s “Green Hornet” movie Flash-based game for desktop and mobile, as well as hardware accelerated graphics in a Retro Shooter game on an HTC phone. He entertained the crowd with the Idle Worship game, a new social game now in beta – particularly entertaining if you’ve ever wanted to throw a lightning bolt. Following that, he showed off game controller support for Flash while demo’ing Meteor Storm, and then came the big gaming surprise – a prototype of a 3D driving game that took full advantage of hardware acceleration, which he navigated using a USB steering wheel from Logitech. Here’s a preview of this 3D functionality which will be available in an upcoming release of Flash Player and AIR
- And at the very end came an announcement that got a huge response, when Christy Wyatt, Corporate Vice President from Motorola announced that all MAX attendees were getting a free Motorola Droid 2 phone, because “anyone who’s not giving you Flash on a mobile device is not giving you the Internet.”
All of this coming on the heels of our news announcements today, including the release of Adobe® AIR® 2.5 SDK for televisions, tablets, smartphones and desktop operating systems (http://blogs.adobe.com/air) and these other announcements:
- Designers and developers can realize greater productivity in delivering content to multiple screens with new preview releases of Flash Catalyst and Flash Builder (with support for mobile device authoring), as well as an update to the open source Flex framework for mobile development
- Samsung support for integrated support for AIR 2.5 in Samsung SmartTVs; Acer, HTC, Motorola, RIM, Samsung and others are expected to ship the runtime pre-installed on a variety of tablet and smartphone devices later this year and early 2011
- Adobe InMarket, a new service that allows developers to distribute and sell their apps across app stores from Acer, Intel, and others
- http://m.flash.com has been updated with AIR for Android apps and social features, so you can share your favorite sites or apps as well as submit your site to Adobe; now available, http://tv.flash.com with 12 experiences powered by Flash for Google TV
Lots of sessions to come, and more fun previews tomorrow with @BenForta and his special guests. Keep an eye on this blog for new updates throughout MAX!
Today at BlackBerry Developer Conference in San Francisco, RIM unveiled a new Blackberry Tablet OS, which will come integrated with Flash Player 10.1, Adobe AIR as well as Adobe Reader. It is important to note that not just apps but the browser and apps launcher, essentially the entire UI of the BlackBerry Tablet OS are all built on Adobe AIR.
It is great news for the Flash Platform developers who will be able to create new AIR apps that can take advantage of new UI controls and system extensions of the upcoming BlackBerry Tablet OS, repackage their existing AIR apps easily for the new Tablet OS, and distribute them through BlackBerry App World.
RIM will be making the BlackBerry Tablet OS SDK available in the coming weeks. The SDK contains necessary component packages, UI libraries, extensions to Adobe Flash Builder and Flash Professional, packager tool, code signing tool, and simulator needed to test, simulate, develop, package and sign AIR apps that will on the BlackBerry Tablet OS. Developers can sign up for an Early Access Program to get the SDK at http://www.blackberry.com/developers/tabletos
A new version of Adobe AIR SDK will also be made available on Adobe Labs in the coming weeks. In the meantime, developers can begin learning about ActionScript development using Adobe Flash Builder at http://www.adobe.com/go/bbtabos. Stay tuned for more news at Adobe MAX in Los Angeles on October 23-27.
Flash Player 10.1 for Mobile is here! Fully redesigned with new performance and mobile-specific functionality, mobile users will now be able to experience the full web — games, animations, RIAs, data visualizations, music, video, audio and more.
Flash Player 10.1 beta is already one of the top free apps on Android Market today and will be available as a final production release for smartphones and tablets once users are able to upgrade to Android 2.2 “Froyo.” Supported devices are expected to include the Dell Streak, Google Nexus One, HTC Evo, HTC Desire, HTC Incredible, DROID by Motorola, Motorola Milestone, Samsung Galaxy S and others.
Flash Player 10.1 was also released to our mobile platform partners to be supported on devices based on Android, BlackBerry, webOS, future versions of Windows® Phone, LiMo, MeeGo and Symbian OS. We expect FP 10.1 will be an over-the-air download and even pre-installed on some smartphones, tablets and other devices in the coming months. Stay tuned to news from your device manufacturer.
There are loads of partners speaking in support of this news – many part of the Open Screen Project. Click the link to read quotes and musings from some of them, including ARM, Dell, Google, HTC, Microsoft, Motorola, Qualcomm, RIM, Samsung and others. Additionally, Intel, NVIDIA, and Texas Instruments posted to their blogs, and Brightcove issued a press release in support of the news.
What’s new in Flash Player 10.1? You can get all the details from the Flash Player team’s rundown of the work that went into the new runtime. And here are some of the top things to know:
- It’s been completely redesigned and optimized for mobile, including new interaction methods that support mobile-specific input models, and support for accelerometer.
- With Smart Zooming, users can scale content to full screen mode. Performance optimization work with virtually all major mobile silicon and platform vendors makes efficient use of CPU and battery performance.
- New Smart Rendering ensures that Flash content is running only when it becomes visible on the screen further reducing CPU and battery consumption.
- Sleep Mode makes Flash Player automatically slow down when the device transitions into screen saver mode.
- Advanced Out-of-Memory Management allows the player to effectively handle non-optimized content that consumes excessive resources.
- Automatic memory reduction decreases content usage of RAM by up to 50 percent.
- Flash Player pauses automatically when events occur such as incoming phone calls or switching from the browser to other functions. Once users switch back to the browser, Flash Player resumes where it paused.
If you haven’t seen demos of Flash Player 10.1 on Android yet, check these out. You can also visit our demos page for more.
Google Nexus One
NVIDIA – Hardware accelerated HD video on netbook
Dell Mini 5 Tablet
NVIDIA TEGRA Tablet
Be sure to check out the new Flash Player 10.1 product pages and ADC content to learn more. We can’t wait to see what you develop!
For me, day two of Mobile World Congress started with a demo on how to build Flash based applications for BlackBerry devices. Since RIM is one of our Open Screen Partners you will soon see Flash Player 10.1 and AIR on BlackBerry devices. As a Flash developer I am obviously very excited about that. Blackberry [...]
Hello again from MWC! As we are winding down on the second day of the conference, we’d like to share a couple of highlights of the show. The Flash Platform is clearly one of the hot topics at the conference this year.
Google Chairman & CEO Eric Schmidt’s keynote this afternoon at Mobile World Live made it clear that Android will provide consumers the full rich-media web browsing experience with Flash Player 10.1. He also stated, “This means you’ll get hardware-accelerated
compatibility with pretty much any Flash applet you encounter on the
interwebs.” As part of the keynote, Eric Tseng, Google’s senior product manager for Android did an amazing demo to show full-screen Flash videos on New York Times and Warner Bros. websites playing smoothly on Google Nexus One and fun casual games on miniclip.com. Watch the keynote.
Also earlier in the day, David Wadhwani joined Mike Lazaridis, co-CEO of RIM on the keynote stage at BlackBerry Developer Day to talk about two undeniable trends in the mobile market: increased consumer demand for content and apps and device manufacturers rushing to meet that demand. Increased demand is a good thing, but it is not easy for content publishers and app developers to reach all the devices that are out there, and the cost of developing specialized implementations for each platform is prohibitive. Adobe, RIM and other partners in the Open Screen Project are addressing these challenges today. David talked about how the two companies are working closely to make Flash Player 10.1 and AIR available on the BlackBerry platform.
As part of David’s and Mike’s keynote, two evangelists — RIM’s Chris Smith and Adobe’s Serge Jespers — previewed what Adobe Creative Suite can enable in conjunction with RIM’s developer tools. Using the same tool chain, content publishers can build their app or content
once and deploy in the browser or through the app store with little or
no additional work
David also talked about the continuing partnering efforts of RIM and Omniture in mobile analytics and optimization, which will enable Blackberry developers to use Omniture products to measure the effectiveness of their content. Adobe is collaborating with RIM to help BlackBerry developers develop apps and content on all screens, deploy across all devices both inside and outside of the browser, and use advanced analytics to measure usage.
Also check Serge Jespers‘ blog for his experience in demoing the tools integration on the stage as well as talking to BlackBerry developers after the keynote.
Next week Barcelona, Spain will host the 2010 Mobile World Congress. Adobe and Open Screen Project partners will be there presenting and demonstrating the latest developments on the Flash Platform and the Open Screen Project that will help define the future of the mobile industry.
Adobe is working with more than 60 partners in the Open Screen Project to bring the full web experience to Android devices, tablets, smartbooks, and netbooks. Millions of designers, developers, and content publishers are already using the Flash Platform to deliver interactive media, applications, and videos to the web on desktop PCs. They are starting to leverage their existing popular content and applications to deploy on a range of other devices that is growing rapidly–enabling consumers to experience the web where and how they choose.
Join us at Mobile World Congress and experience firsthand full web browsing enabled by Flash Player 10.1 on Android and Palm WebOS devices, as well as several brand new tablets, smartbooks, and netbooks. Come see how application developers can develop and deploy native standalone applications quickly on iPhone and other mobile devices using Adobe Flash. And don’t miss the chance to get a sneak-peek at the next generation of Adobe creative tools for creating cross-device web experiences with a streamlined design and development workflow.
Drop by the Adobe booth at Stand 1D45 in Hall 1 to talk to Adobe experts and play with some of the latest technology. And, be sure to reserve the 11 AM slot on your schedule on Tuesday, February 16th—that’s when David Wadhwani, general manager and vice president, Flash Platform Business at Adobe will be giving a keynote at RIM’s BlackBerry Developer Day in App Planet.
There will be a full slate of live theatre presentations from AOL Media, Google, Motorola, NVIDIA, Palm, RIM, La Vanguardia, STV.tv and others on how and why they are leveraging the Flash Platform to deliver compelling applications, content, and video to the widest possible audience. We will publish a full presentation schedule in the next couple of days.
In the coming year the competition in the smartphone and tablet market is going to continue to heat up. At Mobile World Congress 2010 you’ll learn more about how to make the most of it with Adobe and our Open Screen Project partners.
We look forward to seeing you in Barcelona!
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Be sure to follow Adobe at Mobile World Congress on Twitter @AdobeMWC.
Working with our Open Screen Project partners RIM, I have some special passes worth €599 for the upcoming 2010 Mobile World Congress on February 15-18.
These passes will give you access to the exhibit as well as the new App Planet, where you can learn all about developing for various platforms including Blackberry and of course Flash.
I’m looking in particular for advanced developers, and business owners that are keen to develop for Blackberry devices in the coming year. The lucky winners will merely have to cover your basic travel costs.
Leave a comment below and I’ll get back to you.
At the developer conference in San Francisco today, RIM and Adobe announced a collaboration around creating content for BlackBerry devices and Adobe’s Creative Suite tools. This builds off of the momentum we started with RIM when they announced they were joining the Open Screen Project and dedicated to bringing Flash Player to BlackBerry. There are some good links on Techmeme which cover the announcement pretty well.
Creating Content with Adobe Tools
Adobe is known for first class design and development tools and today’s announcement means that you’ll be able to use those tools to target RIM’s devices. There are going to be multiple points of integration. One of the critical pieces of creating mobile content is to make sure it is optimized for the smaller screens and often less bandwidth. In Creative Suite 5 we’re going to support optimized graphic and video content from Adobe Photoshop, Adobe After Effects, and Adobe Illustrator. We’re also supporting a seamless workflow between those design tools and Blackberry’s developer tools including the BlackBerry Web Plug-in for Eclipse and the BlackBerry Java Plug-in for Eclipse.
More interestingly for developers, we’re going to be working closely with RIM to enable full support for BlackBerry devices in Creative Suite Design Central, Dreamweaver, and Fireworks. You’ll be able to use those three tools to test and create content for BlackBerry’s mobile browser as well as to create widgets directly on the BlackBerry device. Device Central is a fantastic way for testing both HTML and Flash content for specific mobile devices. It lets you tweak battery settings, screen sizes, and other phone-specific functionality. Now we’ll have support for most of the BlackBerry phones so you never have to leave Creative Suite to see exactly how something will look on the phone.
Lastly, on the application front, Adobe is to be working on applications for BlackBerry that will let users take rich media and image content from the phone and quickly and easily bring it into tools like Photoshop Elements and Photoshop.com so it can be edited and modified.
My colleague Mark Doherty has some great stats on what the BlackBerry market looks like and what this collaboration will mean for people who want to use their existing skills with Adobe’s tools to create mobile content for BlackBerry. Seeing the level of cooperation between Adobe and RIM is an exciting thing for designers and developers. Unlike some companies I think RIM sees the value in partnerships and with the breadth of Adobe tools it means they’re able to leverage our community for all kinds of different content- not just Flash.
Next year is going to be incredibly exciting for Adobe developers and designers. We’ve already talked a lot about Flash Player being available for smart phones next year, you’ll undoubtedly be hearing more about AIR, and hopefully we’ll continue to see deeper mobile integration across all of our tools just like you’re seeing with RIM here today. For more information you can check out the BlackBerry portal on Adobe’s site to get the scoop on the details and see some of the workflows in action.
Today our Open Screen Project partner RIM kicked off their annual Blackberry Developer Conference in San Francisco. This year we’re seeing a central theme from the conference and that’s Blackberry as a web platform, and announced more details around the support that you can expect for the Blackberry platform within the upcoming tools in Creative Suite 5.
This year Adobe’s CEO Shantanu Narayen was there to talk about our upcoming support in Creative Suite 5 for the Blackberry platform. This builds on the vision for our joint collaboration in the Open Screen Project and the work we’re doing to get Flash Player 10.1 running in the Blackberry browser.
Today RIM & Adobe also announced that we’ll be optimizing Adobe AIR and the Flex Mobile Framework for the Blackberry platform , making RIM the first OEM to announce support for Adobe AIR and Flex Mobile.
From developers the most obvious integration point will be in Adobe Device Central CS5, which enables the easy development and testing of content for Dreamweaver, Illustrator, Photoshop, After Effects and Fireworks CS5. These new tools aim to enable the production of content for use in Blackberry’s Java Plug-in for Eclipse, BlackBerryWidgets, and the BlackBerry Theme Studio tools. In fact the new Theme Studio supports Flash and Photoshop files through its handy import mechanism, so you can easily create themes alongside SVG support in Illustrator.
Additionally, for consumers we’re also going to enable use of our Photoshop Elements and Photoshop.com products for sharing and editing videos and photos taken on Blackberry phones.
(The BlackBerry Bold runs a 624Mhz Marvell CPU)
So let’s have a look at Blackberry in more detail to give us an idea of where the opportunities are. Recently we’ve seen the launch of Blackberry App World back in April, the addition of a new Widgets SDK, the Blackberry Theme Studio tools and of course the continued work on their Java platform for applications. These strides toward a more open web platform have enabled users to access rich Internet content like never before, and as you’ll see below; they love content.
From an addressable market view, Blackberry devices are sold in vast numbers in the US market. So let’s look at some key stats from Comscore on their behavior there, I think you’ll be pleasantly surprised:
- 14.2m devices
- 50/50 male and female audience
- 25-34 age range
- 43% earn over $100k
- 64.7% of RIM users are browsing the Web
- More than half a million are using dating services
- 15% are interested in Tech news
- 20% are accessing Maps (they travel more than most users)
- 14% are downloading games (triple the norm!), with card, casino and arcade prevalence
- 20% have changed their theme or wallpapers, 3x higher than normal
- 1/4 are using online media storage / facebook etc
So on average a Blackberry user earns, spends, travels and browses the Internet about 3x more than users of other platforms. This makes them a high value target in your development of applications and services, and important customers for niche and business oriented content. With the Blackberry App World growing steadily (200,000 developers) in partnership with Verizon I can see a clear opportunity there with their joint customers, and one really nice feature is the $2.99 minimum price for a paid application!
You can watch the Keynote recording here, and yes it’s done with Silverlight for some reason
Why not drop on over to www.adobe.com/go/blackberry to learn more and see some videos previewing the upcoming tooling integration announced today. Creating Graphics Optimized for BlackBerry in Adobe Creative Suite
Further to the announcement of the alliance between Research In Motion and Adobe, this video illustrates the creation of graphical assets optimized for BlackBerry smartphones using Adobe Creative Suite. (6:17)
Building BlackBerry Widgets Using Adobe Dreamweaver
Further to the announcement of the alliance between Research In Motion and Adobe, this video illustrates the creation of a BlackBerry Widget using Adobe Dreamweaver, the industry-leading web content authoring tool. (2:38)