Shantanu Joins RIM CEO Mike Lazaridis on Stage at BlackBerry World

During RIM’s BlackBerry World developer conference, Adobe CEO Shantanu Narayen and Danny Winokur, Adobe’s VP of Flash Runtimes, discussed how our developer community has embraced the opportunity to create innovative apps for the PlayBook. Shantanu announced that a large majority of the 3,000 apps in App World today are AIR apps, including the new Facebook app, which was built using Creative Suite tools like Flash Builder.

Check out the presentation and the demos of Flash Player as well as the Adobe Reader and Reader’s Digest apps below.

Flash Player 10.1 and AIR coming to BlackBerry devices

For me, day two of Mobile World Congress started with a demo on how to build Flash based applications for BlackBerry devices. Since RIM is one of our Open Screen Partners you will soon see Flash Player 10.1 and AIR on BlackBerry devices. As a Flash developer I am obviously very excited about that. Blackberry [...]

Day 2 Highlights at Mobile World Congress

Hello again from MWC! As we are winding down on the second day of the conference, we’d like to share a couple of highlights of the show. The Flash Platform is clearly one of the hot topics at the conference this year.

Google Chairman & CEO Eric Schmidt’s keynote this afternoon at Mobile World Live made it clear that Android will provide consumers the full rich-media web browsing experience with Flash Player 10.1. He also stated, “This means you’ll get hardware-accelerated
compatibility with pretty much any Flash applet you encounter on the
interwebs.” As part of the keynote, Eric Tseng, Google’s senior product manager for Android did an amazing demo to show full-screen Flash videos on New York Times and Warner Bros. websites playing smoothly on Google Nexus One and fun casual games on miniclip.com. Watch the keynote.

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Also earlier in the day, David Wadhwani joined Mike Lazaridis, co-CEO of RIM on the keynote stage at BlackBerry Developer Day to talk about two undeniable trends in the mobile market: increased consumer demand for content and apps and device manufacturers rushing to meet that demand. Increased demand is a good thing, but it is not easy for content publishers and app developers to reach all the devices that are out there, and the cost of developing specialized implementations for each platform is prohibitive. Adobe, RIM and other partners in the Open Screen Project are addressing these challenges today. David talked about how the two companies are working closely to make Flash Player 10.1 and AIR available on the BlackBerry platform.

As part of David’s and Mike’s keynote, two evangelists — RIM’s Chris Smith and Adobe’s Serge Jespers — previewed what Adobe Creative Suite can enable in conjunction with RIM’s developer tools. Using the same tool chain, content publishers can build their app or content
once and deploy in the browser or through the app store with little or
no additional work

David also talked about the continuing partnering efforts of RIM and Omniture in mobile analytics and optimization, which will enable Blackberry developers to use Omniture products to measure the effectiveness of their content. Adobe is collaborating with RIM to help BlackBerry developers develop apps and content on all screens, deploy across all devices both inside and outside of the browser, and use advanced analytics to measure usage.

Also check Serge Jespers‘ blog for his experience in demoing the tools integration on the stage as well as talking to BlackBerry developers after the keynote.

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One web. Any device. — Join us at MWC 2010

Next week Barcelona, Spain will host the 2010 Mobile World Congress.  Adobe and Open Screen Project partners will be there presenting and demonstrating the latest developments on the Flash Platform and the Open Screen Project that will help define the future of the mobile industry.

Adobe is working with more than 60 partners in the Open Screen Project to bring the full web experience to Android devices, tablets, smartbooks, and netbooks.  Millions of designers, developers, and content publishers are already using the Flash Platform to deliver interactive media, applications, and videos to the web on desktop PCs. They are starting to leverage their existing popular content and applications to deploy on a range of other devices that is growing rapidly–enabling consumers to experience the web where and how they choose.  

Join us at Mobile World Congress and experience firsthand full web browsing enabled by Flash Player 10.1 on Android and Palm WebOS devices, as well as several brand new tablets, smartbooks, and netbooks. Come see how application developers can develop and deploy native standalone applications quickly on iPhone and other mobile devices using Adobe Flash. And don’t miss the chance to get a sneak-peek at the next generation of Adobe creative tools for creating cross-device web experiences with a streamlined design and development workflow.

Drop by the Adobe booth at Stand 1D45 in Hall 1 to talk to Adobe experts and play with some of the latest technology.  And, be sure to reserve the 11 AM slot on your schedule on Tuesday, February 16th—that’s when David Wadhwani, general manager and vice president, Flash Platform Business at Adobe will be giving a keynote at RIM’s BlackBerry Developer Day in App Planet.

There will be a full slate of live theatre presentations from AOL Media, Google, Motorola, NVIDIA, Palm, RIM, La Vanguardia, STV.tv and others on how and why they are leveraging the Flash Platform to deliver compelling applications, content, and video to the widest possible audience. We will publish a full presentation schedule in the next couple of days.

In the coming year the competition in the smartphone and tablet market is going to continue to heat up. At Mobile World Congress 2010 you’ll learn more about how to make the most of it with Adobe and our Open Screen Project partners.

We look forward to seeing you in Barcelona!

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Be sure to follow Adobe at Mobile World Congress on Twitter @AdobeMWC.

Mobile World Congress – App Planet Invites

Working with our Open Screen Project partners RIM, I have some special passes worth €599 for the upcoming 2010 Mobile World Congress on February 15-18.

These passes will give you access to the exhibit as well as the new App Planet, where you can learn all about developing for various platforms including Blackberry and of course Flash.

I’m looking in particular for advanced developers, and business owners that are keen to develop for Blackberry devices in the coming year. The lucky winners will merely have to cover your basic travel costs.

Leave a comment below and I’ll get back to you.

Adobe and RIM Collaborating on Tool Support for Blackberry Devices

At the developer conference in San Francisco today, RIM and Adobe announced a collaboration around creating content for BlackBerry devices and Adobe’s Creative Suite tools. This builds off of the momentum we started with RIM when they announced they were joining the Open Screen Project and dedicated to bringing Flash Player to BlackBerry. There are some good links on Techmeme which cover the announcement pretty well.

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Creating Content with Adobe Tools

Adobe is known for first class design and development tools and today’s announcement means that you’ll be able to use those tools to target RIM’s devices. There are going to be multiple points of integration. One of the critical pieces of creating mobile content is to make sure it is optimized for the smaller screens and often less bandwidth. In Creative Suite 5 we’re going to support optimized graphic and video content from Adobe Photoshop, Adobe After Effects, and Adobe Illustrator. We’re also supporting a seamless workflow between those design tools and Blackberry’s developer tools including the BlackBerry Web Plug-in for Eclipse and the BlackBerry Java Plug-in for Eclipse.

More interestingly for developers, we’re going to be working closely with RIM to enable full support for BlackBerry devices in Creative Suite Design Central, Dreamweaver, and Fireworks. You’ll be able to use those three tools to test and create content for BlackBerry’s mobile browser as well as to create widgets directly on the BlackBerry device. Device Central is a fantastic way for testing both HTML and Flash content for specific mobile devices. It lets you tweak battery settings, screen sizes, and other phone-specific functionality. Now we’ll have support for most of the BlackBerry phones so you never have to leave Creative Suite to see exactly how something will look on the phone.

Lastly, on the application front, Adobe is to be working on applications for BlackBerry that will let users take rich media and image content from the phone and quickly and easily bring it into tools like Photoshop Elements and Photoshop.com so it can be edited and modified.

BlackBerry Momentum

My colleague Mark Doherty has some great stats on what the BlackBerry market looks like and what this collaboration will mean for people who want to use their existing skills with Adobe’s tools to create mobile content for BlackBerry. Seeing the level of cooperation between Adobe and RIM is an exciting thing for designers and developers. Unlike some companies I think RIM sees the value in partnerships and with the breadth of Adobe tools it means they’re able to leverage our community for all kinds of different content- not just Flash.

Next year is going to be incredibly exciting for Adobe developers and designers. We’ve already talked a lot about Flash Player being available for smart phones next year, you’ll undoubtedly be hearing more about AIR, and hopefully we’ll continue to see deeper mobile integration across all of our tools just like you’re seeing with RIM here today. For more information you can check out the BlackBerry portal on Adobe’s site to get the scoop on the details and see some of the workflows in action.

Why you should NOT care about building apps for the iPhone with Flash

The news from Adobe MAX 2009 that probably generated the most buzz and discussion online was the announcement that Flash CS5 will have support for outputting applications for the iPhone. While I am really excited about the news, and the work we are doing around the iPhone, I am here to tell you that you [...]

10 leading CEOs discuss the Open Screen Project and Flash

CEOs from ARM, Broadcom, DoCoMo, Google, HTC, Motorola, NVIDIA, Palm, QUALCOMM, and RIM talk about how they’re bringing Flash Platform technologies to their devices and platforms as part of the Open Screen Project and why they think it’s important to have Flash on their devices and platforms.

RIM joins the Open Screen Project

At Adobe MAX 2009 RIM has become the 19th of the top 20 OEMs to begin work on integrating the Flash Player on their mobile platform.  This is a landmark collaboration announcement in our drive to bring the full Internet to mobile phones and devices.

Over the past few years we have seen RIM devices expand out of the business user category to become a consumer platform.  Many of my friends now use the Curve for Facebook, messaging and surfing the web and they really love their phones.

That’s my guage on success:

  1. Do my friends own them?
  2. Does my mum know what a Blackberry is?

For developers the Blackberry platform currently provides a Java API and framework for easy application development.  There’s no arguing that the Java runtime has enabled some great applications, and as the App World expands we’ve seen some nice content start to come in.

Our OEM engagements seem much more rounded with RIM joining, a more complete story if you will.