Introducing the Primetime Media Player – A New Way to Distribute, Monetize and Analyze Online Video Content

As part of the major updates announced to Project Primetime today, we’re thrilled to introduce a beta of the Primetime Media Player. At the core of Primetime, this is the industry’s first technology enabling TV content owners and distributors to reach the broadest audience while immediately monetizing online video experiences through seamless ad insertion and analytics. We’re taking several Adobe video technologies and putting them under a single framework to provide a SDK for video content playback on Mac OS and Windows, plus native iOS and Android apps.

The Primetime Media Player allows for a richer, more robust viewing experience on desktops and mobile devices within apps. With seamless ad insertion and native support for protected playback built into the Player, consumers will enjoy faster video load times, fewer playback errors, and a less obtrusive advertising experience.  In short, it just feels like TV.  Consumers will also enjoy greater control over their content experience with support for closed captioning and multiple audio tracks (e.g. Spanish or English) when provided by the video publisher.  The end result is a positive online video playback experience where the consumer gets what they want – when and how they want it.   And, importantly, Primetime Media Player gives publishers and distributors a clear way to drive revenue from their online video experiences, without compromising user experience or audience reach.

Some benefits of the Primetime Media Player include:

  • High-quality Multiple Bit Rate (MBR) video playback support.
  • HTTP Live Streaming (HLS) support on iOS and Android.
  • HTTP Dynamic Streaming (HDS) support on desktop and Android.
  • Content monetization, including ad insertion capabilities and seamless ad insertion with native integration through Adobe MediaWeaver.
  • Better insight into your consumer viewing habits and stream quality with native integration with Adobe SiteCatalyst.
  • Content Protection and Business Policy Enforcement through Adobe Access – Full DRM and Protected Streaming with selectable output control and key rotation for linear, live and on-demand video.

The Primetime Media Player also offers fully compliant Communications and Video Accessibility Act (CVAA) features:

  • Render in-stream closed captioning with built-in support for user-based rendering overrides
  • Native support for multiple audio tracks

We’ve designed the Primetime Media Player with ease-of-deployment in mind. Consumers can take advantage of the Player now with very little effort. The only requirement for desktop experiences is installing Adobe Flash Player (version 11.1 or higher). With iOS and Android, it’s already bundled within native apps so no additional plug-ins or downloads are required.  Content formatting and encryption for desktops, iOS and Android is made easy via Adobe StreamKit, which can be integrated into a third party encoder or run as a separate tool. We will continue to announce support for more web-connected platforms in the future, such as game consoles, Over-the-Top (OTT) devices, and connected TVs. We’re excited to see the Primetime Media Player deliver an improved broadcast TV experience online while consumers reap the benefits.

Check out the video overview of Project Primetime below and our other blogs posts around other Primetime updates: Adobe MediaWeaver, our new ad insertion service, and full integration with Adobe advertising and data solutions. Stay tuned for more updates around Project Primetime coming soon!

Project Primetime Integrations Make It Easier to More Effectively Monetize Professional Video

In addition to our Project Primetime announcements introducing Adobe MediaWeaver and the Primetime Media Player SDK, we are excited to unveil deep integrations between our analytics and advertising solutions. As the benefits of Adobe’s acquisitions and integration with internal development become apparent, video publishers, for the first time, can combine content and ad analytics, enabling comprehensive analyses of revenue opportunities and optimization of ad policies in order to improve audience engagement with content and ads.

By combining content analytics from Adobe SiteCatalyst and revenue analytics from Adobe Auditude, we break down the legacy silos and empower ad inventory managers and revenue executives to make the most profitable ad decisions for their campaigns. Available as an “out-of-the box” solution, SiteCatalyst content analytics are used to automatically create audience segments in Adobe AudienceManager, our data management platform. Then, with the integration of AudienceManager and Auditude, Adobe’s ad serving technology, these segments are automatically available in Auditude, and can be used to serve ads accordingly. Use cases include enhanced audience segment targeting or the ability to optimize your ad load/experience to find that optimal balance between content and ads. This increased insight and customization of the ad experience aids in maximizing the value of video content.

Project Primetime is innovating quickly because the media landscape is evolving at a blistering pace. Creating an immersive viewing experience like that of broadcast TV with finer-grained targeted appropriate to a given audience has long been a goal of premium video publishers. That future is now here, and these integrations represent a unique combination for the industry, especially when combined with the recent updated release of the Auditude platform, which includes new forecasting algorithms and real-time availability queries.

Make sure to check out the information on Adobe MediaWeaver and the Primetime Media Player SDK announcements along with the video overview below. Stay tuned for more updates coming soon!

Standard Chartered Takes Banking Mobile with the Flash Platform

Standard Chartered, a leading international bank with almost 150 years operating in markets such as Asia, Africa and the Middle East, realized that its customers wanted to bank anywhere, anytime in a simple, convenient and intuitive way. After all, well over half of its customers would be using mobile banking in 2011.

Mobile banking, however, can be a Catch-22. The customer experience should be richly functional, versatile and engaging, but whatever Standard Chartered built had to present minimal development costs and a reduced time to market.

The result was Breeze — built with the Adobe Flash Platform. Breeze allows customers to securely manage their finances—from finding ATMs to paying bills—in entertaining, convenient and personalized ways on their preferred digital device.

With Adobe Flash Platform technologies—AIR 2.5, Flash Builder and the Flex framework—the bank was able to apply a single development platform and reuse the same code to quickly build applications to run on multiple devices, from Samsung, iPad, and Android tablets to Android smartphones. Adobe Creative Suite Design Premium software helped the team design the user interface.

The advantages using the Adobe Flash Platform were quickly evident. For instance, the development team found it easy to work with Flash Builder because of how familiar they were with Eclipse-based integrated development environments (IDEs). AIR 2.5 saved the team weeks on the project thanks to fast performance and reduced memory leaks. Overall, Standard Chartered cut time to market by 40 percent and investment in the application by two-thirds using Adobe tools and existing code.

In addition to time and cost savings, Standard Chartered is looking forward to how Adobe tools will allow them to seamlessly introduce new features and content without disrupting customer experiences. Using Adobe SiteCatalyst, powered by Omniture, the bank’s executives can measure and analyze site traffic to improve visitors’ experiences even more. Breeze will also soon offer location-based services for features like using a smartphone to search for local merchant discounts when using a Standard Chartered credit card.

To learn more about how Adobe powers Standard Chartered’s Breeze, check out the story here.