Flash to Focus on PC Browsing and Mobile Apps; Adobe to More Aggressively Contribute to HTML5

[Also posted on Adobe's Conversations Blog]

Adobe is all about enabling designers and developers to create the most expressive content possible, regardless of platform or technology. For more than a decade, Flash has enabled the richest content to be created and deployed on the web by reaching beyond what browsers could do. It has repeatedly served as a blueprint for standardizing new technologies in HTML.  Over the past two years, we’ve delivered Flash Player for mobile browsers and brought the full expressiveness of the web to many mobile devices.

However, HTML5 is now universally supported on major mobile devices, in some cases exclusively.  This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.

Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores.  We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook.  We will of course continue to provide critical bug fixes and security updates for existing device configurations.  We will also allow our source code licensees to continue working on and release their own implementations.

These changes will allow us to increase investment in HTML5 and innovate with Flash where it can have most impact for the industry, including advanced gaming and premium video.  Flash Player 11 for PC browsers just introduced dozens of new features, including hardware accelerated 3D graphics for console-quality gaming and premium HD video with content protection.  Flash developers can take advantage of these features, and all that our Flash tooling has to offer, to reach more than a billion PCs through their browsers and to package native apps with AIR that run on hundreds of millions of mobile devices through all the popular app stores, including the iTunes App Store, Android Market, Amazon Appstore for Android and BlackBerry App World.

We are already working on Flash Player 12 and a new round of exciting features which we expect to again advance what is possible for delivering high definition entertainment experiences.  We will continue to leverage our experience with Flash to accelerate our work with the W3C and WebKit to bring similar capabilities to HTML5 as quickly as possible, just as we have done with CSS Shaders.  And, we will design new features in Flash for a smooth transition to HTML5 as the standards evolve so developers can confidently invest knowing their skills will continue to be leveraged.

We are super excited about the next generations of HTML5 and Flash.  Together they offer developers and content publishers great options for delivering compelling web and application experiences across PCs and devices.  There is already amazing work being done that is pushing the newest boundaries, and we can’t wait to see what is still yet to come!

Danny Winokur is the Vice President and General Manager of Interactive Development at Adobe

 

[UPDATED: 11/15/11 at 6:40 p.m. PT]

Read these related posts from Adobe’s Ben Forta, Thibault Imbert, Lee Brimelow, Pritham Shetty, Mike Chambers, Andrew Shorten and Deepa Subramaniam:

Some Thoughts on Flash and Devices
By Ben Forta
http://forta.com/blog/index.cfm/2011/11/9/Some-Thoughts-On-Flash-And-Devices

Adobe AIR and Flash Player Team Blog- Focusing
By Thibault Imbert
https://blogs.adobe.com/flashplayer/2011/11/focusing.html

Flash to Focus on Apps for Mobile
By Lee Brimelow
http://www.leebrimelow.com/?p=3151

Adobe Flash for Premium Video
By Pritham Shetty
http://blogs.adobe.com/ktowes/2011/11/adobe-flash-for-premium-video.html

Flash Professional and the Future
By Mike Chambers
http://www.mikechambers.com/blog/2011/11/10/flash-professional-and-the-future

Clarifications on Flash Player for Mobile Browsers, the Flash Platform, and the Future of Flash
By Mike Chambers
http://www.mikechambers.com/blog/2011/11/11/clarifications-on-flash-player-for-mobile-browsers-the-flash-platform-and-the-future-of-flash/

Your Questions about Flex (UPDATED: 11/15/11)
By Andrew Shorten & Deepa Subramaniam
http://blogs.adobe.com/flex/2011/11/your-questions-about-flex.html

 

 

Adobe Pass Makes TV Everywhere a Reality

Today we are excited to announce the Adobe Pass authentication service, which enables pay TV subscribers to easily access premium content across the web from virtually any Internet-connected device.  
 
“TV Everywhere” is the Industry term that refers to Pay TV subscribers being able to access the same content they subscribe to through their traditional TV provider, online allowing customers to access premium TV content in web browsers, smartphones, tablets or IPTV’s.  The biggest problem to date with TV Everywhere is having a system that is transparent and easy to use for customers, conforms to all of the different parties business rules, and mostly importantly – is secure.  Adobe Pass solves these problems for all parties- consumers, programmers and pay TV providers alike.
 
Adobe has worked hard over the past year to integrate Adobe Pass with major Pay TV providers and content programmers.  By providing a secure, hosted solution, Adobe ensures that both the providers and the programmers have minimal integration work to perform as they pull together their many different online viewing options.  
 
Adobe Pass  leverages the Flash Platform for a seamless high-quality experience along with Adobe Flash Access® for enhanced security.  Adobe Pass also utilizes HTML5 for devices where Adobe Flash technology is not yet available.  
 
Adobe Pass is now live on several sites. Any Comcast, Verizon, Dish or Cox customer can try out the Turner TV everywhere sites, just click on the orange key to unlock more content by entering your pay TV username and password (typically the same information you would use to view your bill) at: www.tnt.tv/tveverywhere. What’s more, as you move to another site like www.tbs.com/tveverywhere, the premium contents come alive without a 2nd login. Verizon FiOS customers can also check out www.mtv.com/tve and again, the authentication will persist.

Adobe Pass is a great opportunity for Adobe to promote the Flash Platform across the entire media and entertainment industry, and to generate consistent, recurring revenue by solving a key business problem.  Keep up with the latest information on Adobe Pass on our product page at www.adobe.com/go/adobepass.

- Todd Greenbaum, Sr. Product Manager, Adobe Pass

Flash and AIR Momentum from Mobile World Congress 2011

We’re stirring up Flash Platform buzz at Mobile World Congress (MWC) this week by announcing strong mobile adoption of Flash Player and Adobe AIR, plus performance enhancements with Flash Player 10.2 to benefit developers and content publishers. Some highlights:

  • AIR applications can now be deployed to more than 84 million smartphones and tablets running Android and iOS.
  • Thousands of applications have been created and made available on Android Market and Apple’s App Store to date. For examples of popular AIR applications for Android check out m.flash.com.
  • Over 20 million smartphones were shipped or upgraded with Flash Player 10.1 on more than 35 certified devices in the first six months following the launch.
  • With more than 6 million downloads to date and more than 150,000 users giving it a 4.5-out-of-5 star rating, Flash Player is one of the top free apps on the Android Market.

Also, Flash Player 10.2 is now available for Mac, Windows and Linux users with several performance enhancements. The biggest feature of this release is support for Stage Video, which offers much improved video performance by optimizing hardware acceleration on desktops, mobile devices and TVs. Test results show up to 80 percent CPU savings when playing back video in 1080p on Windows and Mac OS—and existing H.264 video content on the Web will benefit from Stage Video without any changes to the content. Stage Video support for mobile devices will be available on Android 3.0 “Honeycomb” and BlackBerry Tablet OS.

Adobe also announced that leading global publishers, like National Geographic, Dennis Publishing, Martha Stewart Living and Condé Nast, are using Adobe Digital Publishing Suite tools to create and distribute their magazines and newspapers on Android tablets. The Content Viewer for Android is available now for publishing customers through the Adobe Digital Publishing Suite pre-release program.

Flash Platform developments don’t stop at MWC – the year ahead looks bright:

  • By the end of 2011, Adobe expects more than 200 million smartphones and tablets to support Adobe AIR applications.
  • For 2011, the company expects Flash Player to be supported on more than 132 million units worldwide.
  • More than 50 tablets are expected to support Flash Player this year alone.
  • Using Creative Suite 5 tools, over 3 million Flash Platform developers can create content across many devices for both Flash Player and AIR.

Watch David Wadhwani, senior vice president, discuss Flash Player and AIR momentum in 2011:

Watch Danny Winokur, vice president, discuss Flash Player 10.2 including Stage Video and performance updates, and upcoming 3D functionality:

Are you in Barcelona at MWC, and taking video you’d like to share? Send us an e-mail and maybe we‘ll cut it into our highlight reel.

Our partners are busy with the Flash Platform as well. Check back this week for links to some of their news…

Web 2.0 Expo 2010 Highlights

In case you missed it, Adobe was at Web 2.0 Expo in San Francisco this past week discussing and demoing some of the latest Flash Platform technologies running across devices. We showed Flash Player 10.1 and AIR 2 (available in the first half of this year) running on the Google Nexus One, Motorola Droid and Palm Pre, as well as the Dell tablet. Seeing the latest builds of Flash Player and AIR in action you could see firsthand how developers can deliver the same great experiences users expect on their desktops, right on their devices.

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