Streaming Media Readers Recognize Adobe Primetime’s Industry Contributions

It’s been a busy week for us. At Streaming Media West in Southern California, Adobe Primetime team members Campbell Foster and Joel Huff spoke on panels about the state of TV Everywhere. At the OTTtv World Summit and AdMonsters Screens events in London, our own Steve Allison spoke with M6 about IP broadcasting trends in Europe. And we’re continuing our hard work with partners to bring major sporting events across screens in 2014. It’s clear that the future of TV is bright and Adobe Primetime is playing an integral role in taking TV beyond the living room and making any IP-connected screen a TV.

We’re excited to announce that Adobe Primetime was recognized today as a winner of the 7th annual Streaming Media Readers’ Choice Awards in three categories – DRM/Access Control Solution, Media & Entertainment Video Platform, and Video Advertising Management Platform. The awards honor the best online video technologies based on public voting. According to Streaming Media, more than 300 nominations were submitted across 26 categories. It’s always exciting to see our efforts recognized, but we’re especially pleased that this award recognition is based on voting by Streaming Media’s readers. Thank you to the Streaming Media staff for hosting this award and the readers who voted for Adobe Primetime. We appreciate the honor and we have some exciting innovations around Adobe Primetime coming in 2014 – along with continuing our hard work with partners to deliver major sporting events across screens – so stay tuned.

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And congratulations to our fellow Adobe Creative Cloud team who were also honored with a Streaming Media Readers’ Choice Award for Adobe Premiere Pro CC in the “Desktop Video Editing Software” category.

Adobe's Joel Huff (center, right) accepting a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's  Eric Schumacher-Rasmussen (center, left)

Adobe’s Joel Huff (center, right) accepting a Streaming Media Readers’ Choice Award for Adobe Primetime from Streaming Media’s Eric Schumacher-Rasmussen (center, left)

Adobe Featured on the Streaming Media 100

I’m pleased to share that Adobe is once again featured on the “Streaming Media 100 (SM100): The One Hundred Companies that Matter Most in Online Video in 2013.” Now in its third year, we’re thrilled to be recognized on the SM100 alongside so many respected industry players as “doing the most interesting and innovative work in streaming video.” With Adobe Primetime, we’re helping MSOs and programmers reach viewers on any IP-connected screen, creating more value for pay-TV service and strengthening brand affinity for content owners. The Streaming Media judges noted that the SM100 recognizes companies with “online video in their DNA” and that definitely holds true for Adobe given our industry-leading video solutions – from our video creation tools within Adobe Creative Cloud to Adobe Primetime. Thanks to Streaming Media for recognizing Adobe for the third year in a row with a spot on the SM100.

SM100-2013If you’re attending Streaming Media West next month in Huntington Beach, California, stop by my panel on Tuesday, Nov. 19: “The State of Over-The-Top Video and TV Everywhere Rollouts.” I’ll be speaking on the panel with DirecTV, LG Electronics, and Sling Media about the state of over-the-top (OTT) and TV Everywhere rollouts. It should be an interesting and engaging discussion so I hope to see you there!

Adobe Primetime Wins “Best of NAB” Award

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We’ve been busy at NAB this week speaking with partners and customers about the future of television and the general availability of Adobe Primetime – our TV publishing and monetization platform for programmers and pay-TV service providers. Fresh off our announcement, we’re excited that Adobe Primetime has been presented with a “Best of NAB” award by Streaming Media. The award recognizes innovative online video technologies shown and demonstrated at the conference. Judges from the Streaming Media staff selected the five most innovative and best equipped technologies (no specific categories) that solve major industry challenges. We’re thrilled to be honored alongside four other companies  – Canon, Envivio, Matrox and vMix.

Adobe VP of Video Solutions Jeremy Helfand (right) and Adobe's Jens Loeffler (left) with Streaming Media's "Best of NAB" Award for Adobe Primetime

Adobe VP of Video Solutions Jeremy Helfand (right) and Adobe’s Jens Loeffler (left) with Streaming Media’s “Best of NAB” Award for Adobe Primetime

We believe 2013 will transform how consumers view and engage with TV content online and across devices, and how programmers and pay-TV providers respond to that shift. This award validates our work and the belief that the next big industry transformation since the introduction of cable television 30 years ago is upon us. We’re convinced that Adobe Primetime will play a major role in turning every screen into a TV.

Watch the video below of Adobe’s Jeremy Helfand, VP of video solutions, accepting the “Best of NAB” award from Streaming Media editor Eric Schumacher-Rasmussen.

 

Video streaming by Ustream

Auditude Takes Home Award and Celebrates Anniversary With New Update

It’s been a busy week here for the Project Primetime team. In the midst of celebrating the anniversary of Auditude joining Adobe, our industry-leading ad server was awarded the Streaming Media Reader’s Choice Award for Video Advertising Management Platform.  We joined some pretty solid company with Adobe Media Server, Adobe Premiere Pro and Adobe SiteCatalyst also picking up awards, all presented at Streaming Media West in Los Angeles.

Adobe Auditude and Adobe Media Server are pillars of Project Primetime, and these awards were delivered at a time of accelerating innovation from the team. Auditude just released an update — the highlights from that release are numerous, but three important features that are resonating with customers include:

Advanced forecasting. One of our most-requested enhancements, seasonality and consumption trends can now be projected with our advanced forecasting algorithm. Every publisher has content that is either increasing or decreasing in popularity, and these trends can vary based on the program, duration, genre, geo, etc. Similarly, ad ops can forecast spikes and drops in certain types of content experience based on day of week, month, or season. For example, some network shows trail off in viewership during the summer. Existing, 28-day based algorithms would fail to predict this drop, putting inventory managers at risk for missing campaign goals due to lack of inventory. Auditude makes sure this never happens by detecting these trends and applying them to its forecasts.

* Smart Groups. Publishers can surface potential problem ads before they cause issues. Smart Groups allow ad traffickers to access – with just one click – all the ads that fit different, customizable sets of criteria. For example, a Smart Group can identify ads beginning in three days that are missing creative, giving an ad trafficker sufficient time to correct the problem.

* Real-time Availability.  Ad ops can run an availability check on any inventory segment within a few seconds,  so they can respond without delay to maximize revenue potential. Now, inventory managers can instantly approve proposals, allowing their ad sales teams to be more nimble and responsive to advertisers.

Feature-rich as well, Adobe Media Server released version 5 at IBC to help programmers meet FCC requirements for closed captioning and deliver protected streams via HLS to Apple devices.

It’s an exciting time in the industry and it’s rewarding to see our products recognized both by our peers and customers.  But we’re not slowing down — stay tuned for more soon!

MWC 2011 and Flash Platform: Good Progress and Good Performance

With Mobile World Congress coming to a close in Barcelona, we are seeing tremendous momentum for the Flash Platform runtimes on mobile devices. It’s incredibly exciting to see, touch and play with all the latest devices that our ecosystem partners are announcing and launching this year, including tablets like the Motorola XOOM, RIM Blackberry PlayBook and Samsung Galaxy Tab 10.1 and smartphones like the Samsung Galaxy S II, Sony Ericsson Xperia pro and neo and the five new Android smartphones from HTC. With beautiful web content for Flash Player and rich apps built with AIR, these devices highlight the wide adoption of both the Flash Player and AIR, especially since the former has only been available for about 6 months and AIR has only been available for a little more than 3 months!

While the momentum has been astonishing, there are still some questions on how Flash Player is performing on mobile devices. Tim Siglin, an editor at Streaming Media and co-founder of Transitions, Inc., wanted to find out for himself and published his findings in his whitepaper Performance or Penalty – Assessing Flash Player 10.1 Impact on Android Handsets. It is an in-depth look at the performance of Flash Player on a number of mobile devices, and the results may surprise you. Key highlights from the whitepaper include:

  • For the vast majority of video content delivered for Flash Player on mobile devices, performance is equivalent to the full frame rate experience on desktop. This is a huge improvement vs. video played back on previous devices.
  • The most significant factors impacting mobile battery life for video playback, for both Flash Player and the native device player, is appropriate video encoding and optimization.
  • There is minimal, if any, impact on mobile device battery life with Flash Player, even with multiple apps running.
  • All web content, running in Flash Player or not, consume battery power at consistent rates over WiFi in the native browser.
  • GPS, 3G and other resources on a phone consume more power than Flash Player, including when highly interactive content is viewed.
  • Flash Player 10.1 performance was 350% better than equivalent content in HTML, running an average of 24 frames per second for Flash Player 10.1 and 7 fps for HTML.

These initial findings support the positive feedback we have seen from users on Android Market where there have been over 6M downloads, 150K ratings resulting in a 4.5 out of 5.0 stars for Flash Player. Here are a few additional new devices that were announced yesterday at Mobile World Congress that are supporting the Flash Platform runtimes: