Technology has always been a priority for country music sensation Taylor Swift to serve her multimillion-strong fan base. That’s why her record label, Big Machine Label Group, worked with Adobe technology partner, HYFN, to create the Taylor Swift Adobe AIR application. This app offers an “always-on” presence on the desktop keeping fans updated on tour dates, tweets, blog, the latest news, videos, photos and songs.
Big Machine Label Group is able to directly communicate and provide updates to Swift’s loyal fan base through the app. Using simple, grassroots promotion efforts, Big Machine Label Group has developed a hit, with more than 884,000 downloads since it was available in January. From a development standpoint, the label built the app in only 10 days, and updates are constantly refreshed in a matter of hours, saving them from issues that stem from working with individual app stores such as licensing, payments and formatting.
Because the app has been a success, the label hopes to add additional features including push desktop notifications, a monetization function, more videos and the ability to chat directly within the application.
Find out more about how Big Machine Label Group used Adobe AIR to keep fans up-to-date on all things Taylor Swift here.