Adobe Primetime Cloud DRM Service and Hardware DRM Support

Today, we announced two exciting new features to the Adobe Primetime DRM (formerly Adobe Access) offering. 1) Adobe Primetime Cloud DRM Service, and 2) Hardware DRM support on AMD chipsets. DRM is a critical component to enable premium content in early release windows on the web and across mobile devices. This means earlier access to better content for viewers.

Adobe Primetime Cloud DRM Service

The Primetime Cloud DRM Service makes Primetime DRM easy to deploy. A DRM server requires security knowledge and hardware to be properly installed in a data center environment to fulfill compliance and robustness requirements. DRM deployments now get significantly easier with our new Adobe Primetime Cloud DRM Service.

This new service is completely managed by Adobe, including robust security through hardware Security Modules (HSMs), redundancy, and scalable architecture are always up-to-date with the compliance and robustness rules. With the Adobe Primetime Cloud DRM Service, a customer doesn’t need to worry about content delivery because they are out of compliance. Instead, customers can focus on creating and distributing the most engaging content. 

The Adobe Primetime Cloud DRM Service also dramatically simplifies the DRM operations. Once subscribed, the only step required is local DRM packaging of the content. Adobe Primetime DRM supports desktop, Android, iOS, XBox, Roku and Digital Home devices, and provides broad reach with a single DRM workflow.

Hardware DRM Support on AMD Chipsets

Adobe and AMD partnered in bringing the next level of content protection to desktop computers with AMD APUs (Accelerated Processing Units) or discreet GPUs (Graphics Processing Units). Hardware DRM increases the level of DRM security and robustness. Adobe and AMD believe this is better for consumers, programmers and distributors.

AMD_E_RGBTo learn more about Adobe Primetime DRM, please visit our website.

M6 Group, Leading TV Programmer in France, Adopts Adobe Primetime to Extend TV Experiences Beyond the Living Room

Speaking with a broad range of the largest television programmers and MSOs recently at IBC and dmexco, it’s clear that consumers across the UK and continental Europe are hungry to watch television and film across devices.

We’re excited to announce that M6 Group, a leading French television broadcaster and member of RTL Group, has selected Adobe Primetime to support its Android-based applications for smartphones and tablet devices. iOS support powered by Adobe Primetime is expected to be available later this year, along with other platforms in the future. With Adobe Primetime, M6 Group can easily and securely deliver simulcast, live and on-demand TV content from its top networks to its customers via mobile apps across devices. We are thrilled to work with M6 Group as our first major TV programmer in France bringing its leading TV brands to audiences across mobile platforms.

(From left to right, M6, W9 and 6ter screenshots from M6 Group’s Android applications, now available for download. Images courtesy of Google Play.)

(From left to right, M6, W9 and 6ter screenshots from M6 Group’s Android applications, now available for download. Images courtesy of Google Play.)

M6 Group, which serves nearly a quarter of the broadcast audience in France, has incorporated some of Adobe Primetime’s components across three of its properties: M6, France’s second most popular channel for viewers under 50; W9, a channel with content for young adults; and 6ter, a channel featuring broad content for the whole family. M6 Group is implementing various Adobe Primetime capabilities, including the Adobe Primetime Player and DRM to provide the best viewing experience of protected premium content. Consumers in France running devices with Android version 2.3.3 and higher can download these applications today to watch content live and on-demand. Future deployments of Adobe Primetime for M6 Group’s iOS applications are expected later this year along with added integration of Adobe Primetime’s ad insertion component.

[UPDATED, 9/25/13] Check out the video testimonial on Adobe Primetime from M6 Group below and stay tuned for more Adobe Primetime updates coming soon!

Adobe Primetime Ad Serving with IAB VAST 3.0 and VMAP 1.0 Support

Adobe is continuing to invest heavily in our core ad serving capabilities with the general availability launch of Adobe Primetime. As part of our ongoing efforts to lead the industry in video monetization for content programmers and distributors, we’re rolling out significant enhancements to Adobe Primetime Ad Serving (fka Adobe Auditude) to comply with the latest VAST 3.0 and VMAP 1.0 standards. We’re excited to be the only video ad server in the market today that’s capable of both generating and reading VAST 3.0 and VMAP 1.0 ad calls.

The IAB’s Video Ad Serving Template, or VAST, was developed to provide publishers and advertisers with a common language for video player technology. In parallel, the Digital Video Multiple Ad Playlist, or VMAP, was created to detail ad insertion possibilities in instances where a programmer doesn’t control the video player or end-point distribution channel for content it owns.

The purpose of these two standards is to make video advertising more scalable and straightforward for industry participants, and Adobe is happy to announce that our Adobe Primetime Ad Serving is fully VAST 3.0 and VMAP 1.0 compliant. It is capable of both generating and reading VAST 3.0 ad calls, and allowing for inventory rights sharing among programmers and distributors with VMAP 1.0.

Before the introduction of VAST and VMAP, publishers using different players for different playback environments required advertisers to create unique ad responses for each site or device they wished to target. This created significant operational headaches, and limited the amount of money that media buyers were willing to spend on digital video. While earlier versions of VAST allowed advertisers to address these challenges, the standard also laid the groundwork to enable content programmers and distributors to communicate among themselves more efficiently. VAST 3.0 builds further on this foundation.

The latest versions, VAST 3.0 and VMAP 1.0, add a number of features and enhancements, including new details for the ad response format and how video players interpret and return signals to and from an ad server. According to the IAB:

With VAST 3.0, video players now have the ability to declare which ad formats they support. Five formats are provided as options: Linear Ads, NonLinear Ads, Skippable Linear Ads, Linear Ads with Companions, and Ad Pods (a sequenced group of ads). Skippable Linear Ads and Ad Pods are new formats offered with this release. Some video players choose to only support certain VAST ad formats in accordance with their publishing business model. With VAST 3.0, the guesswork of which VAST ad format a player supports is eliminated.

The VAST ad-­serving process when ads are served directly from a publisher’s system to the video player (Image credit: IAB)

The VAST ad-­serving process when ads are served directly from a publisher’s system to the video player (Image credit: IAB)

And:

With VMAP, video content owners can exercise control over the ad inventory displayed in their content when they can’t control the video player, to capitalize on advertising while maintaining the integrity of their program content. VMAP enables the content owner to define the ad breaks within their content, including the timing for each break, how many breaks are available, what type of ads and how many are allowed in each break.

A simplified example of the VMAP serving process (Image credit: IAB)

A simplified example of the VMAP serving process (Image credit: IAB)

The primary advantage of VAST 3.0 is that it enables monetization of breaks with multiple ads via a single ad call. This third-party ad server can control the entire ad experience for the break. In combination with VMAP 1.0, this is ideal for full-length TV episodes, which typically have several breaks with more than one ad, and for which inventory splits between the programmer and the distributor are common. With the prior versions of VAST, the ad server could only request and respond to one ad at a time – it wasn’t possible to efficiently support breaks with more than one ad. VAST 2.0 was built for short clips, but VAST 3.0 has been designed for true broadcast-to-IP TV.

Without a VAST 3.0-compliant ad server, a broadcaster will typically have to manually traffic ads against individual ad positions in a single commercial break to prevent an ad from appearing more than once. Implementing competitive blocking and enabling robust analytics and forecasting are similarly labor-intensive. This presents a trafficking nightmare for ad operations – and doesn’t scale.

VAST 3.0 and VMAP 1.0 are especially important for driving broader adoption of TV Everywhere because these protocols enable shared inventory rights between programmers and distributors. Inventory rights sharing requires interoperability between partners’ video players and ad servers, which VAST 3.0 and VMAP 1.0 provide. A distributor who deploys and controls the video player typically has to call a programmer’s ad server to insert ads that the content partner has sold. For example, a programmer may give two of every 20 minutes of ad space to a cable operator for local spots; this type of inventory sharing is made possible with VAST 3.0 and VMAP 1.0 redirects between the content programmer and distributor’s ad servers.

Global broadcasters and distributors like NBC and Comcast are increasingly turning to Adobe Primetime for its unified workflow across publishing, advertising and analytics. Adobe Primetime now features the industry’s only video ad server that can both generate and read VAST 3.0 and VMAP 1.0 ad calls, making the process of fully monetizing broadcast video even simpler for both content programmers and distributors.

Introducing the Primetime Media Player – A New Way to Distribute, Monetize and Analyze Online Video Content

As part of the major updates announced to Project Primetime today, we’re thrilled to introduce a beta of the Primetime Media Player. At the core of Primetime, this is the industry’s first technology enabling TV content owners and distributors to reach the broadest audience while immediately monetizing online video experiences through seamless ad insertion and analytics. We’re taking several Adobe video technologies and putting them under a single framework to provide a SDK for video content playback on Mac OS and Windows, plus native iOS and Android apps.

The Primetime Media Player allows for a richer, more robust viewing experience on desktops and mobile devices within apps. With seamless ad insertion and native support for protected playback built into the Player, consumers will enjoy faster video load times, fewer playback errors, and a less obtrusive advertising experience.  In short, it just feels like TV.  Consumers will also enjoy greater control over their content experience with support for closed captioning and multiple audio tracks (e.g. Spanish or English) when provided by the video publisher.  The end result is a positive online video playback experience where the consumer gets what they want – when and how they want it.   And, importantly, Primetime Media Player gives publishers and distributors a clear way to drive revenue from their online video experiences, without compromising user experience or audience reach.

Some benefits of the Primetime Media Player include:

  • High-quality Multiple Bit Rate (MBR) video playback support.
  • HTTP Live Streaming (HLS) support on iOS and Android.
  • HTTP Dynamic Streaming (HDS) support on desktop and Android.
  • Content monetization, including ad insertion capabilities and seamless ad insertion with native integration through Adobe MediaWeaver.
  • Better insight into your consumer viewing habits and stream quality with native integration with Adobe SiteCatalyst.
  • Content Protection and Business Policy Enforcement through Adobe Access – Full DRM and Protected Streaming with selectable output control and key rotation for linear, live and on-demand video.

The Primetime Media Player also offers fully compliant Communications and Video Accessibility Act (CVAA) features:

  • Render in-stream closed captioning with built-in support for user-based rendering overrides
  • Native support for multiple audio tracks

We’ve designed the Primetime Media Player with ease-of-deployment in mind. Consumers can take advantage of the Player now with very little effort. The only requirement for desktop experiences is installing Adobe Flash Player (version 11.1 or higher). With iOS and Android, it’s already bundled within native apps so no additional plug-ins or downloads are required.  Content formatting and encryption for desktops, iOS and Android is made easy via Adobe StreamKit, which can be integrated into a third party encoder or run as a separate tool. We will continue to announce support for more web-connected platforms in the future, such as game consoles, Over-the-Top (OTT) devices, and connected TVs. We’re excited to see the Primetime Media Player deliver an improved broadcast TV experience online while consumers reap the benefits.

Check out the video overview of Project Primetime below and our other blogs posts around other Primetime updates: Adobe MediaWeaver, our new ad insertion service, and full integration with Adobe advertising and data solutions. Stay tuned for more updates around Project Primetime coming soon!

News from Adobe MAX

- Flash Player 11 and AIR 3 available later today

- Flash-based apps live on Samsung SmartTVs; LG and TiVo latest partners to support AIR on TVs, digital home devices

- Adobe enters into an agreement to acquire Nitobi, creator of PhoneGap

Adobe MAX is in full swing in LA and CTO Kevin Lynch kicked off today’s opening keynote. You can tune into the keynotes on both days live and on-demand through MAX Online. Here’s a rundown of the Flash, AIR, and HTML5 news:

Flash Player 11 and AIR 3 will be available for download tonight at 9:00 p.m. PT for desktops and supported mobile platforms, including Android and the Amazon Marketplace. A production release with support for 3D for mobile platforms is expected to ship in an upcoming release. As we recently announced, dozens of new features allow developers to deliver a new class of gaming and premium video experiences, as well as sophisticated, data-driven apps with back-end systems integration across devices and platforms including Android, Apple iOS (via AIR), BlackBerry Tablet OS, Mac OS, Windows and connected TVs and others. For more specifics on new features like 3D support visit the AIR and Flash Player Team Blog. For more details about amazing 3D apps already available today, visit Adobe’s Gaming Solutions site or check out our demo video (link below)

Demo video of Flash-based apps with 3D graphics and others running on a Samsung Smart TV and other devices:

We are also thrilled to announce that Flash-based entertainment apps are available on Samsung Smart TVs today and that LG and TiVo have become the latest partners to bring Flash based apps to connected TVs and digital home devices. With more than 100 unique digital home devices already certified to support Flash and AIR, we expect rapid growth for Flash based apps across connected TVs. New gaming apps like Frima Studio’s Zombie Tycoon, VH1’s ‘I Love the 80’s’ Trivia or Raider from PlayJam, as well as premium video experiences from SnagFilms, Flingo, EPIX and others are just a few of the apps powered by AIR. Also, check out what some of our partners have announced around Flash Player 11 and AIR 3 including a demo of new 3D apps shown at MAX:

Watch this video to see some examples of how Flash is driving 3D experiences on the web:

We’d also like to congratulate the winners of the “Adobe Flash/AIR” competition in the fourth annual BlackBerry Partners Fund Developer Challenge. Apps were judged based on quality and use of development best practices, level of visual appeal, user experience, and creativity and innovation. Read the announcement and check out these winning apps on the BlackBerry PlayBook from BlackBerry App World.

HTML5

We are also excited to announce an agreement to acquire privately held Nitobi Software, the creator of PhoneGap and PhoneGap Build. PhoneGap is a popular open source platform for easily building fast, cross-platform mobile applications with HTML5 and JavaScript. With PhoneGap, Adobe will offer developers the choice of two powerful solutions for cross-platform development of native mobile apps, using HTML5 and JavaScript with PhoneGap or using Flash with AIR. The acquisition is subject to certain closing conditions and is expected to close by the end of October 2011.

Adobe also released a third public preview of Adobe Edge, the new HTML5 web motion and interaction design tool that is bringing beautiful animation to websites and mobile apps using HTML, JavaScript and CSS capabilities. The new release contains innovative interactivity features and other additions based on feedback from the development community, and helps content creators easily deliver a new level of visual richness to HTML5-only websites and mobile apps.

Follow MAX from Wherever You Are

This is only part of the day one news at Adobe MAX, but things are off to an exciting start! For all the news, visit the Adobe Conversations Blog. You can follow MAX online through the keynote video streams, Facebook, Twitter (#AdobeMAX) and YouTube. There’s even a live radio and podcast stream from the show floor, courtesy of Nerd Radio and CodeBass Radio so tune in. We’ll have more news from MAX this week so check back to the Flash Platform Blog for updates!

[UPDATED: 10/5/11 at 7:15 p.m. PT]

Announcing Flash Player 11 and AIR 3

Today, we’re excited to announce that Adobe Flash Player 11 and AIR 3 will be launching in early October. These milestone releases introduce the next generation of the technologies that deliver stunning content and apps to over a billion people — across screens including Android, iPhone, iPad, BlackBerry PlayBook, Windows, Mac, and connected TV devices — pushing the boundaries of what’s possible on the web.

Flash Player 11 and AIR 3 take these even further by introducing Stage 3D, a new architecture for hardware accelerated graphics rendering that delivers 1000x faster rendering performance over Flash Player 10. It enables new classes of console-quality games and immersive apps, such as Tanki Online and Zombie Tycoon (see videos below). Stage 3D enables content that efficiently animate millions of objects on screen, smoothly rendered at 60 frames per second — the result is fluid, cinematic app and game experiences. Additionally, these releases deliver new features to support theater-quality HD video, native 64-bit optimizations, high-quality HD video conferencing, and a powerful, flexible architecture for leveraging native device and platform capabilities. We’re turning the dial up.

 

Building Blocks

Flash began with a few bits of colored plastic, inspired by experiences of playing with LEGOs as kids. Over 15 years, Flash has provided some of the most creative building blocks for designers and developers, pushing innovation and helping the web to evolve and iterate at a rapid pace defined by creativity. Flash made fluid animation an integral part of the web, defining our modern expectations for smooth, animated user interfaces. And since then, Flash has made features such as rich typography, beautiful interfaces leveraging dynamic vector and raster graphics, dynamic synchronized audio playback, advanced scripting, and seamless HD video mainstream — not just as experiments waiting to reach the world, but capabilities accessible to virtually every connected computer on the Internet. Many of the capabilities that Flash pioneered have over time moved into web standards and browsers, and will continue to do so as Adobe works closely with the web standards community and continues to develop products that support and advance HTML5. Piece by piece, Flash has enhanced and upgraded what’s possible for over a billion people on web, and Flash Player 11 and AIR 3 continue that tradition.

The Next-Generation Console Has Arrived

Today, approximately 70% of web games are powered by Flash, along with 9 of the top 10 games on Facebook, about 70% of the games on Google+, and the top social games from companies like Zynga and EA. Games at their best are fluid, immersive experiences, and the unmatched consistency of Flash Player allows game developers to focus on making great games rather than fight fragmented technology. Games just play. And play big: Flash Player brings an audience over 11 times larger than that of the best-selling current generation game console.

Flash Player 11 is the next-generation console for the web: now with Stage 3D (codenamed “Molehill”), it provides a consistent platform for gorgeous games and rich engaging content — hundreds of millions of users will be able to instantly upgrade to a whole new level of games on the web with a simple update, ready to experience amazing games using Stage 3D when they come to market later this year and early 2012. With stunning hardware accelerated graphics, mature dynamic audio, immersive full screen, native support for mouse/multi-touch/camera input, low-latency peer-to-peer multiplayer networking, full HD 1080p video playback, and high-quality voice chat, Flash Player provides the building blocks for incredible games.

Everyone wins. Content using the new Stage 3D APIs will automatically take advantage of modern GPU hardware, from integrated graphics chips to the most advanced high-end graphics cards, to provide incredibly fluid graphics — and Stage 3D also provides accelerated software rendering for content on older computers (yep, even mom’s old PC with Windows XP), where it runs up to 2-10x faster than software rendering in Flash Player 10. In other words, all computers with Flash Player 11 can benefit from the accelerated performance of Stage 3D. And game publishers can also package their Flash technology-based apps using AIR to deliver them across Android, iPhone, iPad, BlackBerry PlayBook, Windows, Mac, and connected TV devices. To learn about some of the benefits of the Flash Platform for game publishers, check out the new Adobe Gaming Solutions page at www.adobe.com/go/gaming.

Hear more about the Stage 3D accelerated graphics architecture from the Flash Runtime team:

Adoption of new Flash Player releases has been accelerating — nearly half of the web upgrades Flash Player within four weeks of a new release — so websites can expect that many of the over 1 billion people with Flash Player will be able to reap the benefits of Stage 3D soon, bringing modern GPU hardware acceleration to more people on the web than any other technology. The efficient Stage 3D architecture was designed from the ground up with resource-constrained mobile devices in mind — the full, optimized rendering model will be supported on smartphones and tablets as well, and we’re making this support available in a private prerelease.

Combined with high-level graphics frameworks built on Stage 3D, including a range of specialized, optimized third-party graphics frameworks and game engines, Flash Player 11 and AIR 3 make incredible graphics performance everywhere accessible to a range of developers, whether they’re building rich 3D visualization apps or sophisticated, expressive games. Some of these great frameworks include Alternativa 3D, Away 3D, Flare 3D, Minko, and Yogurt 3D. Adobe will also soon make a 3D framework technology preview called Proscenium available on Adobe Labs. Proscenium will allow developers using Flash Builder to rapidly prototype experiences focused on simple content interaction and display, whether for simple games, visualization, or high-quality rendering of small object collections.

And we’re especially delighted to announce Starling, a flexible, lightweight framework for 2D graphics and animation that combines the simplicity of Flash with the incredible power of modern hardware accelerated graphics provided by Stage 3D. The Starling Framework is a free and open source ActionScript library designed to be instantly familiar to developers and designers using the traditional Flash display list. Starling and Stage 3D in Flash Player 11 and AIR 3 enable easy intuitive GPU-accelerated graphics programming for everyone. Beautiful is now simple.

Particle effects with Starling and Stage 3D in Flash Player 11:

Rolling Forward

We’ve seen lots of momentum with Flash Player and AIR, especially in these areas:

Gaming: Flash Player 11 and AIR 3 allow game publishers to instantly deliver engaging games to anyone with a PC, tablet, smartphone, or connected TV. And with Stage 3D, game publishers and developers can take their games to a new level, creating new opportunities for game developers and publishers to deliver and monetize their content. Two of the many upcoming games leveraging Stage 3D include Tanki Online and Ultimate Race Championship.

To experience a tablet game with Flash today, check out Machinarium, an award-winning puzzle and adventure game for the iPad 2 that within one day became the #1 game on iTunes in the U.S. and 12 other countries, #1 app overall, and “iPad Game of the Week” — and it’s coming soon for Android and BlackBerry PlayBook (play a demo right in your browser with Flash Player). Visit the Flash Game Technology Center to learn more about building games with Flash. And check out this short video on Machinarium and upcoming Stage 3D -enabled content

Rich media and premium video: Leading content providers, including Amazon, ESPN, HBO, Hulu, and YouTube, deliver premium HD live video and video on demand (VoD) using Flash technology to reach multiple screens, while benefiting from adaptive streaming, content protection, smooth hardware-accelerated HD video playback, and expanded audiences with Adobe Pass for TV Everywhere. Even the animals are in on it: the California Academy of Sciences uses Flash to share a waddle of cuteness with the Pocket Penguins app for Android and iPhone.

Data-driven apps: Flash enables highly interactive, collaborative applications across devices and distribution channels. Using Flash and AIR, the St. Petersburg Times delivered the PolitiFact app on the Apple App Store, Android Market, and BlackBerry App World — a #1 paid news app on iTunes.

 

Snapping Key Pieces in Place

Some of the other benefits coming with Flash Player 11 and AIR 3 include:

A fully modern architecture. Flash Player 11 delivers full native 64-bit support for 64-bit browsers on Linux, Mac OS, and Windows, while also leveraging advanced processor optimizations to deliver additional performance.

Uncompromised experiences everywhere. Native extensions in AIR 3 allow developers to take advantage of existing native code libraries and deep native hardware and OS capabilities, such as sensors (gyroscopes, magnetometers, light sensors, etc.), multiple screens, native in-app payments, haptic/vibration control, device status, and Near Field Communications (NFC).

Simple, instant app install. Developers can package their apps with AIR 3 as a captive runtime for one-click, seamless installs on Android, Windows, and Mac OS (in addition to iOS) without any additional runtime download.

And there are dozens more new capabilities in Flash Player 11 and AIR 3 that web and app developers will be able to take advantage of to create beautiful new experiences. Check out our press release and Labs release notes to see the complete list of what’s new, and we’ll be highlighting more of these features in the future (and even more at Adobe MAX). We look forward to delivering the release versions in early October, and if you want to get your hands on them now, you can download the release candidate versions from Adobe Labs today. With Flash Player 11 and AIR 3, we’re providing some amazing new building blocks. We’re thrilled to see what you create with them.

Live Talkback and the Flash Platform Bring a Live Studio Audience to You

As loud as we may shout at the TV watching sports or offer our own advice during a talk show, the people on the tube never hear our insights—until now. U.K. based interactive content developer, Live Talkback, used the Adobe Flash Platform  and Adobe Creative Suite  to engage U.K. audiences during broadcasts with live polling, allowing them to use their PCs and mobile devices to vote during live broadcasts.  Live Talkback displays those voting results in real-time, keeping viewers on top of the buzz before, during and after these live events. Live Talkback applications include a “Clapometer,” which uses PC and mobile phone microphones to measure audience noise during a show.

An Adobe MAX 2010 award finalist, Live Talkback uses Adobe Flash Builder, Adobe Flash Player and the Flex framework because the technologies provide a flexible development environment and an easy integration process, allowing Live Talkback to create the polling tools in a fraction of the time and cost. Popular U.K. morning show, “This Morning,” and top soccer club, Liverpool FC, have used Live Talkback to engage with its audiences. “This Morning” received more than 57,000 live votes in a recent live broadcast segment. The company is looking forward to emerging in other markets, namely in the U.S.

To learn more about Live Talkback and how it used Adobe technologies to enhance audience engagement with live broadcasts, read more here and check out the video below.

 

Adobe Pass Makes TV Everywhere a Reality

Today we are excited to announce the Adobe Pass authentication service, which enables pay TV subscribers to easily access premium content across the web from virtually any Internet-connected device.  
 
“TV Everywhere” is the Industry term that refers to Pay TV subscribers being able to access the same content they subscribe to through their traditional TV provider, online allowing customers to access premium TV content in web browsers, smartphones, tablets or IPTV’s.  The biggest problem to date with TV Everywhere is having a system that is transparent and easy to use for customers, conforms to all of the different parties business rules, and mostly importantly – is secure.  Adobe Pass solves these problems for all parties- consumers, programmers and pay TV providers alike.
 
Adobe has worked hard over the past year to integrate Adobe Pass with major Pay TV providers and content programmers.  By providing a secure, hosted solution, Adobe ensures that both the providers and the programmers have minimal integration work to perform as they pull together their many different online viewing options.  
 
Adobe Pass  leverages the Flash Platform for a seamless high-quality experience along with Adobe Flash Access® for enhanced security.  Adobe Pass also utilizes HTML5 for devices where Adobe Flash technology is not yet available.  
 
Adobe Pass is now live on several sites. Any Comcast, Verizon, Dish or Cox customer can try out the Turner TV everywhere sites, just click on the orange key to unlock more content by entering your pay TV username and password (typically the same information you would use to view your bill) at: www.tnt.tv/tveverywhere. What’s more, as you move to another site like www.tbs.com/tveverywhere, the premium contents come alive without a 2nd login. Verizon FiOS customers can also check out www.mtv.com/tve and again, the authentication will persist.

Adobe Pass is a great opportunity for Adobe to promote the Flash Platform across the entire media and entertainment industry, and to generate consistent, recurring revenue by solving a key business problem.  Keep up with the latest information on Adobe Pass on our product page at www.adobe.com/go/adobepass.

- Todd Greenbaum, Sr. Product Manager, Adobe Pass

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