Adobe & The Web

Today, we’re unveiling a new addition to the Digital Media blog, focused on the Web platform. The new blog, called Adobe & The Web, will touch on thought leadership, industry trends and product related announcements from Adobe and partners in the standards and open source Web space. We’ll also touch on commercial tools and service offerings. See our inaugural post below and look for much more to come.

Today in San Francisco, we kicked off Create the Web, a worldwide tour for interactive web designers and developers and partners that will provide us with the opportunity to share our vision for the web. We are delivering a live streamed keynote that lays out our vision for the web and the role that Adobe will play.

Our mission is to make the web better and to build the best tools in the world for web designers and developers.

We contribute to web standards and to open source projects, like WebKit and Cordova, to move the web forward. We get involved in the community, through hackatons and meet-ups. For example, we have worked with the community to organize a series of events called Test The Web Forward. These are a kind of hackatons where we focus on identifying and fixing interoperability problems in the various browsers. We welcome and encourage the participation of anyone interested in joining us.

We are contributing improvements in a few areas where we have some expertise, including magazine-quality layout (CSS Regions & CSS Exclusions), graphical foundation (blend modes, compositing and transforms), better device APIs and cinematic visual effects (CSS custom filters). We are also making available today CSS FilterLab, a fun experiment to play with custom filters, which even allows you to write and debug custom shaders right from your browser.

We also build the tools and services that web designers and developers need. This includes tools like Dreamweaver, our all-in one web production tool. We are releasing today an update to Dreamweaver with support for new HTML5 elements, faster FTP, a streamlined insert panel, support for Edge Animate and more. This update is available for free to Creative Cloud members.

We also introduced today the Edge Tools & Services, which are available with a free membership of Creative Cloud. They include Edge Animate, a powerful tool to create interactive and motion content; Edge Inspect, an indispensable tool to preview, inspect and debug your web content on mobile devices; Edge Code, a code editor for HTML/CSS/JavaScript, available now as a preview and PhoneGap Build, a hosted service to easily build web apps for mobile devices using the PhoneGap framework.

We’ve also introduced Edge Web Fonts, a new service built on the Typekit engine to deliver free and open source fonts.

We’ve given a sneak preview of a new tool we’re working on called Edge Reflow which makes it  easy to create responsive web content visually, but using standard CSS and media-queries.

Following San Francisco the tour continues on to London, Tokyo and Sydney in early October followed by a 30-city international tour of “HTML Meetups” in destinations throughout the Americas, Europe, Asia, and more. These “HTML Meetups” are centered on JavaScript, CSS, HTML, designing and developing web content and mobile apps and include a one-hour overview of content from Create the Web and deep dives with demos on our products related to design and development. To request a Meetup in your city, visit http://html.adobe.com/events.

We had a lot of exciting news to tell you about today. To find out more about what we’re doing to make the web better, visit html.adobe.com.

Adobe Pass Makes TV Everywhere a Reality

Today we are excited to announce the Adobe Pass authentication service, which enables pay TV subscribers to easily access premium content across the web from virtually any Internet-connected device.  
 
“TV Everywhere” is the Industry term that refers to Pay TV subscribers being able to access the same content they subscribe to through their traditional TV provider, online allowing customers to access premium TV content in web browsers, smartphones, tablets or IPTV’s.  The biggest problem to date with TV Everywhere is having a system that is transparent and easy to use for customers, conforms to all of the different parties business rules, and mostly importantly – is secure.  Adobe Pass solves these problems for all parties- consumers, programmers and pay TV providers alike.
 
Adobe has worked hard over the past year to integrate Adobe Pass with major Pay TV providers and content programmers.  By providing a secure, hosted solution, Adobe ensures that both the providers and the programmers have minimal integration work to perform as they pull together their many different online viewing options.  
 
Adobe Pass  leverages the Flash Platform for a seamless high-quality experience along with Adobe Flash Access® for enhanced security.  Adobe Pass also utilizes HTML5 for devices where Adobe Flash technology is not yet available.  
 
Adobe Pass is now live on several sites. Any Comcast, Verizon, Dish or Cox customer can try out the Turner TV everywhere sites, just click on the orange key to unlock more content by entering your pay TV username and password (typically the same information you would use to view your bill) at: www.tnt.tv/tveverywhere. What’s more, as you move to another site like www.tbs.com/tveverywhere, the premium contents come alive without a 2nd login. Verizon FiOS customers can also check out www.mtv.com/tve and again, the authentication will persist.

Adobe Pass is a great opportunity for Adobe to promote the Flash Platform across the entire media and entertainment industry, and to generate consistent, recurring revenue by solving a key business problem.  Keep up with the latest information on Adobe Pass on our product page at www.adobe.com/go/adobepass.

- Todd Greenbaum, Sr. Product Manager, Adobe Pass

Europe needs a European wide network carrier

Here’s a thought: For this mobile web to really work, we need a European wide network carrier.
If I was living in the US, I could pick one of the big carriers like AT&T, T-Mobile or Verizon and use their service across all states. In Europe… No such thing. There are some alliances between some carriers [...]