DPS App Comes Pre-Installed on New AARP RealPad Tablet

AARP just announced big news — they have designed a new tablet specifically for consumers over 50. Working closely with Intel and Walmart, AARP developed the RealPad to fill a market need that no other device manufacturer has addressed — providing an affordable, easy experience for tech shy consumers who have been refraining from participating in the tablet revolution. Right out of the box, the RealPad makes it easy to locate and dive into what the user wants, thanks to brighter graphics and large icons, as well as direct access to social networking sites like Facebook, video games, movies, books and more.

The RealPad also comes preloaded with the DPS-built AARP app that contains their two flagship titles–AARP The Magazine and AARP Bulletin. By using the DPS native Android viewer, the team at AARP was able to repurpose much of their iPad-produced content and push to the Android platform without having to redesign for their new device. So, readers accessing The Magazine and Bulletin on the RealPad will experience the same immersive, interactive content that AARP has consistently delivered on the iPad. To further maximize on efficiencies, AARP also delivered this app to Google Play which required no additional work, but provides them with even more extensive access to the millions of existing and potential members.

A big congratulations to AARP for delivering the new RealPad.

Watch the story of how AARP got started with Adobe Digital Publishing Suite.

Read industry news about the launch.

AARP MagAARP Bulletin

 

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9:16 AM Comments (0) Permalink

Customers are the Most Important Asset

Morningstar

The financial services industry is notorious for fiercely competing for customers. Leading investment research firm Morningstar knows this, and is developing new ways to care for its most valuable assets.

Morningstar is investing in customer retention and satisfaction by standardizing on Adobe Digital Publishing Suite. Originally, the company developed a native iPad app version of its newsletter StockInvestor to capitalize on investors’ increasing use of tablet devices. But Morningstar quickly realized ongoing maintenance of a custom app required extensive development time and effort.

“Adobe Digital Publishing Suite allows us to incorporate video and multiple live data feeds, something that was not easy when we were producing our native mobile app,” says Christopher Cantore, Morningstar design manager. “Even more importantly, Adobe Digital Publishing Suite supports an initiative to move to market more quickly and standardize design wherever possible.”

Since migrating to Adobe Digital Publishing Suite, Morningstar has been able to integrate its print and design processes and launch a new app, DividendInvestor, without adding staff. Plus, customer engagement is at an all-time high, reaching 99% of all self-identified subscribers with iPads.

Read the full success story.

 

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12:14 PM Permalink

Publish Interactive Mobile Presentations with Digital Publishing Suite.

New DPS Export for Office PowerPoint now available.

Since its launch almost 25 years ago, millions and millions of Office PowerPoint presentations have been created annually by business professionals, government officials, educators, and students. Whether you believe the rumor that 30 million presentations are built daily or not, let’s face it, there are a lot of PowerPoint presentations out there. They are a staple of business communications, government negotiations and increasingly, classroom education.

The majority of PowerPoint presentations are delivered from desktop computers. But, in an increasingly mobile world, presenting from a mobile device is now a priority. This is especially true for enterprise sales teams on the go.

With the latest release of Digital Publishing Suite , you can now transform your PowerPoint presentations into interactive mobile content consumed in a DPS app on Apple, Android and Windows mobile devices. Using the new DPS Export for PowerPoint you can quickly and easily convert existing presentations to .folio files. Sales staff, marketing teams and other business people who don’t have access to InDesign or HTML authoring tools can now use this simple plug-in to turn existing PowerPoint presentations into dynamic, engaging mobile storytelling experiences.
The DPS Export for PowerPoint installs directly in the PowerPoint toolbar (Office 2010 and 2013) and allows users to preview folios converted from PPT on the desktop before publishing. Once ready, you can then go through the process of publishing your PPT deck as a dynamic .folio that maintains the static, interactive and animated content originally built in PowerPoint.

The DPS Export to PowerPoint workflow is one more tool within DPS that marketing and sales teams can use to publish mobile content, without relying on design or developer resources. In addition to existing DPS integration with leading CMS systems including Adobe Experience Manager, WordPress and Drupal, this new PowerPoint plug-in enables business stakeholders to efficiently create and update content in DPS apps using templates and tools with which they are already familiar. Enabling your marketing and sales departments to support mobile apps is important as best practices indicate that keeping mobile content current and fresh is a reflection on your brand and a tool for driving increased customer engagement and loyalty.

Because DPS is hooked up to powerful metrics, you can track and measure the performance of a PPT presentation when converted to a .folio. Marketing teams can know if their sales colleagues are using critical mobile sales presentations published to a DPS app, including which slides (which become articles in a .folio) are shown and how much time is spent on each. This then indicates to the Marketing team if published content is effective and being used in the Field. Lastly, because DPS integrates with Salesforce1 Platform, you can further track content metrics associated with a sales opportunity as well as build powerful dashboards that correlate sales performance with mobile content.

The DPS Export for PowerPoint is a simple tool that can help DPS Enterprise customers create and publish interactive presentations to mobile apps. Access the plug in here and check it out soon.

Watch this helpful Adobe TV video for more information on the process of converting PPT presentations to .folio files.

For more information on DPS, please visit the DPS website.

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12:13 PM Permalink

World Trade Organization Engages Stakeholders with Annual Report App

The World Trade Organization (WTO) is the world’s arbiter of rules that help trade flow as efficiently, predictably, and freely as possible among nations. With a global audience of stakeholders, the WTO’s flagship publication for communicating information about its activities is its annual report — one of the the most downloaded publications from the organization.

Traditionally, the WTO has published its report both in print and PDF formats to share information about the past year and future plans. As more people around the world adopt digital methods for consuming and sharing information, the WTO saw an opportunity to broaden its reach and engage more deeply with stakeholders worldwide by developing an app version of its annual report. By publishing its annual report app for tablet devices, the WTO seeks to drive engagement with stakeholders, from senior business executives to younger, mobile-savvy analysts.

“We saw a great opportunity in app publishing,” says Anthony Martin, publications and Internet manager for the WTO. “We wanted to encourage active participation by those involved with international trade by disseminatng the latest information about the WTO in an app format that would be easily available on tablets. With a large readership, our detailed annual report represented the best opportunity to deepen engagement with our stakeholders.”

WTO_ipad

The annual report app includes a wealth of interactivity, as well as photo galleries, videos and audio files — enabling stakeholders to more deeply engage with the WTO’s mission and initiatives. To create its digital app, the WTO worked with agency Zephyr, the same firm that produces the print and PDF versions of the WTO’s annual report. Zephyr used Adobe InDesign CC, available through Adobe Creative Cloud, to create app content using its design staff. The firm also used the multi-platform publishing capabilities of DPS to produce the annual report app for both iOS and Android.

“We are a very complex organization that covers a huge number of subjects in great detail,” says Martin. “We want to tune ourselves to the needs of our audiences and provide information in the formats they are looking for. Adobe Digital Publishing Suite gives us the opportunity to create tailored apps to better serve these audiences.”

*Download the World Trade Organization success story.

*Download the app

iOS

Android

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10:02 AM Permalink

Citygram Austin to Speak at Advertising Production Club of NYC’s Mobile Mayhem

APC-NYC

The Advertising Production Club of New York is hosting Mobile Mayhem, an inspiring and educational event on October 16 from 5:30-8:30pm at the Parsons School of Design in NYC. Whether you’re a student, early in your career or a veteran in the advertising industry, this is a great opportunity to get a look at the future of mobile through the eyes and minds of industry professionals from Google, Drawbridge, Viacom, AKQA, and of course, Adobe.

Chris Perez - Citygram

One of the evening’s guest speakers is Chris Perez, Publisher of CityGram Austin, a digital-only city magazine built on Adobe DPS that brings the dining, art, design and people of Austin to life. Chris will share his inspiring story of leaving the comfort of a job at IBM to fulfill his creative dream of single-handedly starting a magazine that, in under two years, is receiving accolades like “…feels so much younger and more energetic than the typical city/regional magazine…would easily be mistaken for a commercial release from a big name publisher,” from Talking New Media. And “Citygram fights to dismantle the deficits caused by a print-minded industry,” from the Daily Texan, plus “…a fully interactive iPhone and iPad app (a beautiful one, we might add),” from Zagat.

Whether you’re coming from the classroom, a small start-up environment or a large company, be prepared to be motivated by Chris’ story and how his innovative advertising strategy has delivered substantial income and is the primary source of revenue for his business. Chris will share his method for pitching new clients and how he uses metrics to validate the importance of mobile platforms. Plus, he’ll talk about his process for building ads from the ground up that deliver a fully bespoke, interactive experience and seamlessly integrate with the aesthetic of his magazine while staying true to his clients’ brands.

If you’re in NYC on October 16, don’t miss it.

Sign up for the APC-NYC event:
http://www.apc-nyc.org

Download the Citygram Austin app

 Apple iTunes 

Google Play

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8:47 AM Permalink

Foreign Affairs Uses Drupal to Dramatically Streamline Publishing Workflow and Integrate Their Digital Edition

Foreign Affairs Top

Foreign Affairs, published by the Council on Foreign Relations, has been a leader on American foreign policy and global affairs since 1922. They have grown into a multi-platform media organization with properties that include a print magazine, website, mobile site, two digital editions built with Adobe DPS, social media feeds, events and more. Its contributors drive the conversation about the most crucial issues in the world today and are able to reach readers wherever they want to consume content.

While delivering a multi-platform strategy is essential in publishing today, developing a single, unified workflow that enables seamless publishing to all of these platforms—including the iPad– is not always easy. Foreign Affairs set its sights on this goal and partnered with DPCI, an interactive technology agency with deep roots in publishing and extensive Adobe DPS expertise, to tackle the job. Together they delivered a game-changing workflow that eliminated countless hours of tedious work while delivering a consistent brand experience across properties and improving speed to market.

At the heart of this new workflow is Drupal, Foreign Affairs’ existing content management system. Drupal was established as the single source of content and the engine that would deliver the content wherever it needed to go, including website, EPUBs and most importantly, their iPad Extra digital edition. Historically, digital editions have been viewed as a barrier to creating a unified publishing system. However, working with DPCI, Foreign Affairs was able to integrate their iPad Extra, a bi-monthly digital edition that is a collection of web-original articles–and a complement to their monthly issue–into this workflow.

Foreign Affairs 1 Foreign Affairs 2

DPCI implemented DPSBridge, a Drupal 7.x module that enables content delivery to a digital edition straight from the source content in Drupal, without any interaction with Adobe InDesign. The new process eliminated the need for Foreign Affairs staff to copy and paste content from Drupal into InDesign to create the digital only iPad Extra issues. Eliminating this step was a huge benefit because it was a cumbersome process that took staffers significant time to complete.

From Lynda Hammes, Publisher, Foreign Affairs at the Council on Foreign Relations:

Working with DPCI to simplify our production workflow has not only saved our editors countless hours of work, it has been a critical step in future-proofing the magazine’s content formats for new digital products.”

Be sure to read the full case study for a detailed overview of how Foreign Affairs has connected InDesign with Drupal and then Drupal with Adobe DPS, EPUB, and PDF, to simplify the process by which content is prepared for delivery to multiple formats.

Learn more about using your CMS with Adobe DPS here.    

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3:41 PM Permalink

New Research Indicates that Mobile is the Future of Sales Enablement

Historically, sales success was driven by a sales rep’s ability to manage the customer conversation from first engagement to final deal. That’s all changing. Now, through technology, customers are more in control. They have access to information about products, pricing options and the competitive landscape at their fingertips, long before they meet with a sales rep.

How can companies transform their sales enablement to take advantage of new opportunities? And where do they see the future of sales enablement leading? These questions—and more—are answered in a new study by Adobe released today—Closing the Deal: The State of Sales Enablement.

According to the new research, 89 percent of sales and marketing managers believe their company is on the right track with its sales enablement strategy, but believe a shift in approach is needed to stay successful. Driving this confidence is evidence of improved sales effectiveness and increased sales volume, however, in an increasingly mobile environment where pitches and deals are made and closed on the go, less than 30 percent of companies are actually implementing sales enablement solutions that allow teams to adapt to this technological evolution.

Infobit 1

To solve sales enablement challenges, enterprise sales teams must embrace technology. According to the research, 86 percent of sales managers believe that digital tools will help improve job performance, with mobile sales enablement tools fundamentally changing the nature of enterprise sales (U.S.: 84%) and to shortening the sales cycle (U.S.: 84%).

 

Other key findings

  • Training staff (U.S.: 27%), ensuring proper communication about products and services (U.S.: 29%) and measuring sales effectiveness (U.S.: 27%) are cited as top sales enablement challenges.
  • Data and analytics (U.S.: 89%), app-based solutions (U.S.: 84%) and customer relationship management (U.S.: 86%) integration viewed as important for digital sales enablement solutions to effectively increase sales productivity.
  • Investment in mobile sales enablement strategy is high across countries; apps recognized as top investment in the U.S. (82%), UK (84%) and Germany (74%); Web noted as priority in France (84%).
  • Spending on sales enablement solutions is predicted to continue to increase over the next three years with France showing the most long-term potential (U.S.: 65%, U.K.: 56%, Ger: 71%, FR: 65%).

Today’s successful organizations are those that implement digital tools to help reps have more informative customer conversations about product and services that add value to the sales discussion. Because strong investment in digital/mobile sales tools will occur over the next three years, make sure your organization reinvents its strategy ahead of the competition.

Closing the Deal: The State of Sales Enablement was commissioned by Adobe and produced by Edelman Berland. The study surveyed more than 1,000 business-to-business sales and marketing executives in the U.S., U.K., Germany and France.

Check out the full results of the study here.

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6:00 AM Permalink

Adobe Digital Publishing Summit 2014

DPS Summit

In this mobile era, the Adobe Digital Publishing Summit is a must attend event for senior marketers and mobile strategists, to learn more about refining the digital experience to define brands leveraging mobile technologies.

This annual event happening on 16 October in Singapore, and 21 October in Sydney, Australia will see thought leaders in mobile content share best practices, and solutions for delivering immersive and engaging mobile experiences that drive retention and build brands.

Join us and we will show you how you can transform your business with mobile. We hope to see you there.

To register for the Adobe Digital Publishing Summit 16 Oct in Singapore click here.

To register for the Adobe Digital Publishing Summit 21 Oct in Sydney click here.

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8:03 AM Permalink

Gartner recognizes Adobe as an Industry Leader in Mobile App Development

Adobe MADP

Adobe is excited to have been recognized as a Leader in the 2014 Garnter Magic Quadrant for Mobile Application Development Platforms research report. The Gartner Magic Quadrant is a go-to resource for an objective perspective on technology markets. We feel being recognized as an industry leader—based on both “completeness of vision” and “ability to execute” —is the kind of validation that makes our team proud.

We know that companies increasingly need to develop mobile apps for a variety of uses. A Mobile App Development Platform (MADP) brings order and control to the potential chaos of app development. Whether teams create immersive brochure, sales enablement, or magazine apps with video and interactivity, or utility apps with custom functionality, like mobile bookings or ecommerce —they still want to retain control. They want to ensure consistent customer experiences, efficient content management, and measureable results. That’s where a MADP comes into play.

Digital Publishing Suite (DPS) is a key component of Adobe’s MADP. DPS allows companies to create content-rich apps that immerse users in interactive experiences. The more engaging and compelling apps are —the more effective they are. But the cost of apps doesn’t start and stop with initial development. Updates are constant and can be costly. So DPS integrates with content management systems, like Adobe Experience Manager, making it possible for marketers to update content themselves —saving time and money. Plus, with built in dashboards and integration with Adobe Analytics, DPS delivers valuable insights that lead to smarter decisions.

We’re proud that DPS is changing the way companies engage with customers, communicate with investors, and empower their employees and sales teams.

 

To read Gartner’s full report, click here.


 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

 

 

 

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9:55 AM Permalink

DPS and iOS 8. Support for Interactive Notifications.

Yesterday, we released Digital Publishing Suite v32 which includes support for iOS 8. iOS 8 offers some powerful features that consumers, marketers and commercial publishers can take advantage of in their DPS apps.

The new Interactive Notifications feature comes quickly to mind. One of the most important tools that marketers have at their disposal is push notifications. Within magazine apps built with DPS, consumer marketing teams are using push to entice readers to download the latest issue.   Corporate marketing teams are using push to highlight new content in a DPS sales app. Investor Relation teams are using push to communicate information to financial stakeholders through their DPS app.

While notification pop ups are powerful, they can also be frustrating in that user has to stop what they are doing, potentially unlock the device screen and then go to the source DPS app at that exact moment in time. Notifications need to be more actionable and appeal to the way users to take advantage of them. Apple agrees. The DPS team agrees. This is why we plan to support iOS 8 interactive notifications in an upcoming dot release later in September.

What will this experience be like you ask? Users will have a choice in how to respond to an interactive push notification. Let’s say a reader receives a local notification on their device that says “Get the October issue”. The reader will have two options within the notification– Preview or Remind Me Later.

If Preview is tapped, the DPS app will come to the foreground with an option to preview any un-metered articles or purchase the issue or subscription. Remind Me Later lets the reader control when they will take advantage of the push notification. If the publisher sets the interval to notify the reader in four hours (enabled through the new Push Certification Portal available with v32), the consumer will receive the pop up notification at that time.

Consumers win. Marketers win.

This is a cool iOS 8 feature that DPS will be supporting soon. And, of course we are all eager to get our hands on the new Apple iPhone 6 devices and want to ensure our customers that they can run their v31 and v32 apps on iOS 8 installed on these new devices and older phones and tablets that have been upgraded.

DPS is a multi-platform powerhouse when it comes to supporting our customers on Windows Mobile, Android and iOS devices. We are always looking to be out in front with innovative OS features that our customers can use to make their DPS apps even more engaging. Support for iOS 8 interactive notifications is a great example of delivering against this philosophy.

Stay tuned for more details on how to enable this new capability in DPS later in the month.

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2:34 PM Permalink

Announcement: Latest Digital Publishing Suite Update Includes iOS 8 Support and More

Digital Publishing Suite v32 is now available

The DPS team is excited to announce the newest release of DPS.   V32 has support for iOS 8, enhancements to critical consumer marketing tools, performance improvements and additional capabilities that will make customers even more efficient.  Here’s the run down.

iOS 8 Support

DPS allows you to build v31 and v32 apps that run on iOS 6, iOS 7 and now iOS 8 (once the operating system officially ships).  While you can run v31 apps on iOS  8,  the DPS team has made a heavy investment in v32 to support  iOS 8.  It is expected that the vast majority of Apple’s mobile customers will upgrade their devices to iOS 8 and we encourage you to upgrade your apps to v32.  It is important to mention that an update to the DPS App Builder was made available on August 18, 2014 fixing some known issues that impacted DPS apps on iOS 8. For apps to run seamlessly on iOS 8 you must rebuild your app and resubmit to Apple.  DPS will be taking advantage of native iOS 8 features in upcoming v32 dot releases – stay tuned.

New Push Certificate Portal

If push notifications fail it is often due to expired certificates.  This is extremely frustrating for customers who are counting on a notification to inform readers or customers of important information or marketing offers.   The new Push Certification Portal allows publishers to now upload certifications without having to rebuild the app or go to DPS App Builder.  When customers log into the Digital Publishing Suite portal they simply select the Notifications tool to launch the Push Certification Portal.  Through the portal, customers can be proactively notified that their certificates have expired or will expire.   To take care of expired certificates, customers can simply upload new certificates directly to the portal.  Management of push certifications is now much easier and simplified. Read more about the new portal here.

New Push Certificate Portal screenshot

Optional Paywall

DPS continues to focus on features that help our commercial publishing customers market and sell their content.  An alternate paywall solution has been piloted by several leading magazine publishers and is driving improved sales conversion. Now available to all enterprise customers, this alternate paywall solution also makes it easier for readers to understand which articles are free, how to access these articles and ultimately how to purchase the issue. Available on iOS 7 and iOS 8, this alternate paywall option displays a small purchase window on top of a free article within a folio, more clearly getting the reader’s attention. It also more effectively lets readers navigate to the next free article within an issue driving a quicker purchase decision.

Screenshot of using optional paywall

As part of this alternate paywall experience,  users can also more easily navigate to the TOC (table of contents) in which all free articles are grouped at the top, separated from metered or protected content.  This should make it much easier for readers to quickly access preview content, leading to a more streamlined purchase experience.

Screenshot of TOC navigation using preview content

Marketing Enhancements

This release has some nice consumer marketing enhancements including the ability to delay when the push notification request dialog box appears in the app.   In many instances, after a user installs an app she immediately sees a dialog box requesting permission to send push notifications.  The first reaction is to not allow as the reader doesn’t always know if she will like the app.    With release 32, apps that leverage a welcome screen will not have a push notifications dialog box appear until after the welcome screen is closed, allowing time to educate the reader on the value of the content.  Additionally, once the reader indicates interest by subscribing to the app, the push notification request dialog box will appear again.  At this point the reader is more likely to allow push notifications in the future, better setting up the publisher to leverage this fantastic marketing channel for future offers, promotions and information.

Screenshot - delayed push notifications

Always focused on improving the reader experience, there is now a check box in the direct entitlement dialog to remember the user name. If the direct entitlement server signs the user out he won’t have to go through the sign in process again.  This small, but important change could have a substantial positive impact on digital access to content and avoiding frustration by the user.

Screenshot - remember user name

Reset folio to starting position

This is a great feature for enterprise customers who want to be able to reset all articles to page one and take the reader back to the first page of the first article. This is extremely helpful to customers who are using DPS for sales enablement, kiosk apps or other uses where it is important to be able to immediately go to the first screen without repeated swiping.

Android and Windows Viewer Updates

The team has worked hard to make the Android and Windows viewers deliver the same exceptional reading and purchasing experience as available on iOS tablets and phones.  With this latest release, DPS now supports in-app purchase (IAP) receipts on Windows which are validated against a shared secret, just like on iOS and Android.  Relatedly, the Windows viewer enables a custom store, rounding out the store/library APIs for Windows.  Check out the updated API documentation on Devnet.

There have been significant improvements to the Android viewer over the last couple of releases.  With v32, the majority of overlays are now supported and the team has built in some important performance improvements.  Customers who are interested in supporting Android devices, should start using the Android viewer now.

For a full list of viewer features across the iOS, Android and Window mobile platforms, check out the feature comparison index or this helpful video on Adobe TV.

One point to note: with the planned release of Digital Publishing Suite in December 2014, the legacy, AIR-based Content Viewer for Android will be retired and no longer supported. To deliver a much more interactive reading experience on Android tablet and phones, customers should now start using the more intuitive and robust native Content Viewer for Android.  Check out the FAQ for more details.

We would also like to take the opportunity to remind DPS customers that with the release of v32, InDesign CS5 or InDesign CS5.5 users won’t be able to create folios or upload articles to the DPS Folio Producer Service. More information on this change can be found in the FAQ.

Lastly, for more information on this latest DPS update, check out the complete Features Release Notes.

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6:33 PM Permalink

Accenture Interactive: Driving Client Engagement with Adobe DPS

The Details:

Originally, Accenture Interactive was faced with the challenge of delivering internal thought leadership content to its own executives. Developing an iPad app with Adobe Digital Publishing Suite (DPS) allowed them to do that, and much more. Now the app is also used as a critical tool when Accenture sales teams are presenting to executives of large companies around the world.

“Our Accenture Interactive app is really emerging as a powerful tool for both clients seeking information and for our sales team, especially in face-to-face situations.” – Molly E. Spatara, Global Director of Digital Marketing, Accenture Interactive

Accenture

Accenture Interactive helps clients deliver the right digital experience to the right people at the right time. The Accenture Interactive iPad App is immersive, easy to update, and search. Downloads are up every month. Clients, sales representatives, and executives love it — and so do we. This app serves as a powerful example of digital marketing done right.

Why We Love This App:

  • Presents the case for digital marketing with immersive, engaging multimedia across devices, while enhancing Accenture Interactive’s reputation as a digital thought leader.
  • Showcases Accenture’s digital marketing mix that includes press releases, microsites, infographics, and ads.
  • Uses DPS analytics capabilities to optimize folios — by examining what people search, read, and interact with — and then Accenture uses that information to fine-tune its content.

See it for yourself! Download the app here.

Interested in Adobe DPS?

Learn how Adobe DPS can bring your brand to life here, or reach us by email or phone at 800-945-9131 for more information.

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1:35 PM Permalink

Find the Meaning Behind the Metrics at MAX

Adobe MAX, the creativity conference, takes place from October 4-8 in Los Angeles, CA. Over 5,000 of the most creative minds will connect at this annual gathering of designers, creative industry leaders, developers, strategists and more.

Come to MAX and learn the skills you need to quickly become successful with DPS. Sessions and labs have been developed for both beginners and experienced users. From getting started labs, tips & tricks and workflow sessions, to inspirational panels. You will hear from a concentration of DPS experts and come away with valuable knowledge that can be directly applied to your DPS projects.

One session not to be missed is S2709 – The Meaning Behind the Metrics: Analytics in Digital Publishing Suite, presented by DPS Sr. Product Manager, Shikha Bhargava.

Join us as she shows how you can:

  • Use analytics with DPS to understand how your users are engaging with the app and also maximize both conversions to acquire new readers and renewals to retain subscribers
  • Obtain print equivalent, digital edition relevant Standard Audience metrics that you can share with your advertisers and media planners.
  • Sync your DPS app usage data with your Customer Relationship Management (CRM) systems such as Salesforce.com (SFDC).

Register to attend MAX today. And be sure to sign up to attend S2709 – The Meaning Behind the Metrics session.

Need even more to convince someone to let you attend MAX? Here are the top ten reasons to attend along with a letter if you have a boss you need to persuade.

We hope to see you there.

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8:38 AM Permalink

Mobile App Use Now Makes Up 52% of Total Digital Media Engagement

Comscore just released its US Mobile App Report confirming that mobile apps now dominate content consumption: “Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital media engagement at 52 percent.”  Check out the report here.

Comscore

 

While mobile users obviously spend a lot of time in their social, radio and news apps, they are also spending time in a wide range of other apps that are important to them –  whether at home, in the office, or in the class room.  It has been great to watch app usage expand to include content such as the NFL Buffalo Bills app which is driving an entirely new fan experience both inside and outside the stadium.   And a terrific app from Audi that is helping its dealers and customer stay ahead of the curve with an interactive product experience app.

Visit the DPS gallery on Behance to see more examples of mobile apps.

 

 

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9:47 AM Permalink

Developing Business with End-to-End Digital Content Solutions

Maxim Integrated effectively creates and manages enhanced end-user experiences that quickly guide customers to the information they need—on any device at any time. Adobe Creative CloudAdobe Digital Publishing Suite, Enterprise Edition, and Adobe Experience Manager in Adobe Marketing Cloud enable prompt access to personalized product research results that help Maxim customers transform online interactions and speeds time to market.

There are more than 9,000 semiconductor products on the Maxim website. With Adobe solutions, Maxim helps customers easily access solution information without needing to navigate through layers of complex pages. Instead, the website leads customers through the design process and adds value at each step.

“We support a total ecosystem that includes design engineers, purchasing staff, partners and more,” says Robert Reneau, director of digital marketing at Maxim Integrated. “With Adobe Marketing Cloud and Adobe Creative Cloud, we can transform the online experiences we offer our customers and partners, and deliver relevant content faster.”

Adobe solutions also offer increased scalability and easy integration with other back-end systems, helping streamline workflows throughout Maxim. For example, Adobe Experience Manager enables marketers and web developers to respond quickly to customer needs through improved content authoring and management, as well as easy integration with product information management systems, Salesforce.com, SAP, and Oracle Eloqua software.

“Adobe Experience Manager was the best solution given its rich feature set and ease of use, including how simple it is to create and publish content,” says Reneau.  http://adobe.ly/1mL4Jka

 

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1:21 PM Permalink