by Dave Dickson
The New Yorker, the iconic magazine title from publisher Condé Nast, today released an app for the iPad using the Digital Magazine Solution from Adobe. Available on the Apple App Store, The New Yorker tablet edition preserves the look-and-feel of the print publication, and adds interactive audio, video and slideshows to supplement the magazine’s signature mix of reporting and commentary.
Adobe collaborated with The New Yorker to launch the iPad edition, in part because the publication’s design challenges represented a different end of the magazine publishing spectrum. While the goal in working with monthly publication WIRED was to preserve the fidelity of its richly designed pages, The New Yorker posed a different opportunity in that it demanded not only design fidelity, but flexibility due to its weekly, text-heavy nature. To solve this design and production challenge, The New Yorker used HTML pages as part of its tablet edition. HTML provided flexibility for The New Yorker to rapidly flow text into the magazine application and meet the requirements of a frequent publishing cycle. In the future, the Digital Magazine Solution will provide the option of using either HTML pages for flexible publishing or rasterized images for publishers that demand pixel-perfect layouts.
“By helping The New Yorker build a tablet edition with the Digital Magazine Solution, we wanted to show that digital workflows could be created for both types of publications,” notes Jeremy Clark, director of customer engagements at Adobe. “If we could solve the digital transition for both WIRED and The New Yorker, we could create workflows that could be used throughout the publishing industry.”
Adobe InDesign CS5 played a central role in the production of the application, with the magazine’s technical and art directors and their staffs creating templates and packaging layouts with the Digital Content Bundler. “We’re pleased to have been able to use Adobe tools to create our iPad app,” said Pamela Maffei McCarthy, deputy editor at The New Yorker. “For 85 years, we’ve done all we can to get the magazine into readers’ hands as quickly as possible; we’re delighted to have access to new technologies that can get the whole magazine (and then some) to them on Monday whether they’re in New York or New Zealand.”
The Digital Magazine Solution will be available soon on Adobe Labs so a broader set of publishers can create compelling content applications like The New Yorker digital edition. Bookmark the Adobe Labs page and check back to download the tools when available.
For more information:
- Download The New Yorker tablet edition on the Apple App Store
- Bookmark the Adobe Labs page to download the forthcoming Digital Magazine Solution
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