Archive for October, 2010

InDesign to iBookstore EPUB white paper

eBook production staff at companies of all sizes are using Adobe InDesign CS5 to create EPUB files for long-form publications that require reflowable text.  While EPUB files can be read on a variety of e-reading devices (including e-ink readers, PC/Mac, and smartphones), there’s clear excitement around tablet devices like the iPad. For those specifically interested in reading EPUB files on the iPad or distributing EPUB documents to the iBookstore, check out our new white paper “eBooks: From Adobe InDesign to the Apple iBookstore.” The guide overviews helpful tips for setting up an InDesign document in preparation for export to the EPUB format and details how to transfer the resulting EPUB file for reading on the iPad.  For publishers wishing to monetize their content, the white paper also reviews best practices in preparing EPUB content for sale in the iBookstore.

Download the white paper - eBooks: From Adobe InDesign to the Apple iBookstore (PDF: 2.5MB)

Additionally, join us for our Ask a CS Pro session on Friday, Oct. 29th, at 12pm PDT with community expert Anne-Marie Concepcion. In this session you’ll have a chance to dive into the contents of the whitepaper, including how to export your InDesign document to EPUB, add the EPUB file to the iBooks app on your iPad for previewing and testing, and sell your EPUB publication on the iBookstore. Learn more at http://on.fb.me/AskCSPro15_fb

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11:03 PM Permalink

Conde Nast to use Digital Publishing Suite across magazine portfolio

Yesterday was a big day for digital publishing at the annual Adobe MAX conference in Los Angeles.  In addition to announcing the new Digital Publishing Suite and showing a special edition of Martha Stewart Living with Martha Stewart, we were also joined by Joe Simon, CTO of iconic publisher Condé Nast.  Simon announced that Condé Nast has chosen to use the Digital Publishing Suite across its magazine portfolio.  Based on previous experience using the Digital Publishing Suite to build digital editions of WIRED magazine and The New Yorker, the magazine publisher will use Adobe services and technologies to produce and deliver editions for additional titles.

Using the services of the Digital Publishing Suite, Condé Nast will be able to produce publisher-branded magazine applications and deliver them across marketplaces and devices.  Currently, the viewer technology that renders digital publications – the Adobe Content Viewer – is available for iOS.  In the very near future this technology will be available on Adobe AIR for Blackberry Playbook, Android and other devices to help publishers like Condé Nast author once and deliver on multiple devices and across operating systems.

As part of this announcement, Simon noted that the Digital Publishing Suite allows Condé Nast an end-to-end digital publishing solution to create and optimize digital content.  “Using the Adobe solution allows us to deliver stand-out digital publications and also provide the analytics we need to optimize our editorial and advertising content,” he said.

Previously, we talked with Tom Wallace, editorial director at Condé Nast, about how tablet devices are changing the reading experience.  Learn more about Wallace’s perspective and his thoughts on working with Adobe in a three minute video:

Read media coverage on the Condé Nast decision

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4:56 PM Permalink

Martha Stewart Living to produce special edition using Digital Publishing Suite

At the Adobe MAX conference this morning, we had a special guest drop in to talk about how tablet devices are changing the media landscape and, of course, how magazine publishers are taking advantage these new opportunities to reach readers in new ways.  During the opening keynote of the conference, Martha Stewart joined Adobe CTO Kevin Lynch to announce the publication of a special edition of Martha Stewart Living using the Adobe Digital Publishing Suite.  Marking the publication’s twentieth anniversary, the “Boundless Beauty” special edition showcases the magazine’s signature creativity, photography and how-to content in gardening, cooking, collecting and more.

Developed with Digital Magazine Suite tools now available on Adobe Labs, the edition will contain content designed to be consumed on a digital platform, including immersive brand advertisements that engage consumers at a deeper level and editorial content that showcases the magazine’s signature photography and how-to content for the iPad. The digital edition includes an animated cover of a blooming peony, a pan-and-zoom panoramic photo of Martha’s garden, and interactive photographs of featured recipes.  The animated cover itself features 180 photos taken over a period of 10 hours and stitched together to show the flower blooming.

A few weeks ago, we sat down with Martha Stewart Living staff – including Martha herself – to talk about the digital edition of the magazine. Learn how the publication is using the Adobe Digital Publishing Suite that leverages their existing workflows, designer skillsets and Creative Suite toolset in this short video:

The publication joins other titles like WIRED and The New Yorker now using the Digital Publishing Suite to create reading experiences that blend the design of print with the interactivity of digital.  Over twenty additional titles are expected to publish applications using the Digital Publishing Suite within the next month.  View a list of titles currently published using Adobe tools.

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8:12 PM Permalink

Introducing the Adobe Digital Publishing Suite

Since we helped Condé Nast launch the digital edition of WIRED earlier this year, we’ve seen an enthusiastic response by our publishing customers to our digital publishing tools.  Publishers from all over the globe – including WIRED, The New Yorker, iGIZMO, Credit Suisse and others – have created digital publications that engage readers at a deeper level by combining the design aesthetic of print with the interactivity of digital.

Today, I’m pleased to announce the Adobe Digital Publishing Suite — a new publishing solution that allows publishers to deliver innovative reading experiences that attract readers and advertisers.  This end-to-end, hosted set of services builds on the foundation of Creative Suite and allows publishers to use existing staff, skills, and workflows to design and deliver engaging, publisher-branded reading experiences.

The services and viewer technology of the Digital Publishing Suite allow publishers to create, monetize, deliver and optimize publishing content to the widest possible audience on a wide array of mobile devices.  With the Digital Publishing Suite, publishers can retain the design fidelity of print, optimize their workflows, and monetize digital content through the following services:

  • Production Service – Designers and production staff can upload articles directly from a new InDesign CS5 panel into a hosted Production Service.  Using the Production Service, designers can collaborate on content and production staff can assemble content, add metadata and preview the complete issue.  The Production Service will support a range of file formats, including PDF and HTML5.
  • Distribution Service – With the Distribution Service, publishers can securely store, host and distribute digital content across tablet devices and desktops. With this functionality, publishers can fulfill individual .issue files (soon to be .folio files) into a publisher-branded Content Viewer, as well as notify readers within the Content Viewer when a new magazine issue is available for purchase or download.
  • E-commerce Service – Publishers are anxious to monetize digital content.  With the e-commerce service, publishers are enabled to sell content directly from their own website, through retailer platforms or through leading mobile marketplaces such as the Apple App Store, Android Market or Google Apps Marketplace. Support for in-app purchase facilitates the content acquisition process and support for print and digital content bundles enhances content merchandising. Through the e-commerce service, readers can purchase content once and read it on their desktop or tablet devices.
  • Analytics Service – Publishers can also optimize editorial content and drive ad revenue using online analytics from Adobe SiteCatalyst. Publishers can access prebuilt dashboards directly from within the hosted publishing workflow to view advertising and content performance data — including user engagement with interactive content such as video. Drill down reporting and analytics are available through a separate Adobe SiteCatalyst subscription.  Additional dashboard and reports can be custom tailored to publisher specification.

In addition, viewer technology enables readers to consume publishing content across devices.  The Digital Publishing Suite will support the Adobe Content Viewer for iOS and for Adobe AIR that can be publisher branded for reading experiences on tablet devices such as the Apple iPad, Samsung Galaxy, RIM Playbook and other Android-based devices expected to come soon.  Minimal chrome and navigation features such as the zoomed-out “browse mode” and dual-axis navigation allow readers to fully engage with content.

Adobe Labs and Prerelease Program
While the Digital Publishing Suite will be available in the second quarter of 2011, we’ve made some tools available now on Adobe Labs for publishers to create, preview and share their content. As mentioned previously, the tools on Adobe Labs include the Interactive Overlay Creator and Digital Content Bundler.  The Interactive Overlay Creator allows designers to add interactivity to publication layouts created in InDesign CS5 and the Digital Content Bundler enables layouts to be packaged into the cross-platform .issue format (soon to be .folio format). The Labs release also includes the Digital Publishing Plug-in for InDesign, which allows InDesign to interface with and transfer information to the Digital Content Bundler.  To access these tools, visit the Adobe Labs page.

With the Labs release, publishers can create and assemble digital publications as well as preview and share their content using a new Digital Content Preview Tool provided by Adobe and available in the Apple App Store.  The Digital Content Preview Tool allows you to test interactive elements, view the design fidelity and generally preview the content of your digital publication on the iPad. To help you get started, we’ve created a set of training materials on how to produce digital publications, including videos on Adobe TV, documentation on Adobe Labs, and a monitored user forum with staff to respond to your questions.

Additionally, publishers who need to immediately create applications for commercial deployment can register for the Digital Magazine Publishing prerelease program.  This program gives access to iterative, beta builds of the tools.  Learn more about the prerelease program on Adobe.com.

Changing content consumption

We’ve seen how interactive digital magazines like WIRED and The New Yorker are changing the way readers consume content.  And starting today with the Adobe Labs release, the Digital Publishing Suite will allow publishers to efficiently design and deploy content to mobile devices in a way that is complementary to current print workflows and that engages readers with the rich design of print.

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5:26 AM Permalink