by Dave Dickson
Yesterday was a big day for digital publishing at the annual Adobe MAX conference in Los Angeles. In addition to announcing the new Digital Publishing Suite and showing a special edition of Martha Stewart Living with Martha Stewart, we were also joined by Joe Simon, CTO of iconic publisher Condé Nast. Simon announced that Condé Nast has chosen to use the Digital Publishing Suite across its magazine portfolio. Based on previous experience using the Digital Publishing Suite to build digital editions of WIRED magazine and The New Yorker, the magazine publisher will use Adobe services and technologies to produce and deliver editions for additional titles.
Using the services of the Digital Publishing Suite, Condé Nast will be able to produce publisher-branded magazine applications and deliver them across marketplaces and devices. Currently, the viewer technology that renders digital publications – the Adobe Content Viewer – is available for iOS. In the very near future this technology will be available on Adobe AIR for Blackberry Playbook, Android and other devices to help publishers like Condé Nast author once and deliver on multiple devices and across operating systems.
As part of this announcement, Simon noted that the Digital Publishing Suite allows Condé Nast an end-to-end digital publishing solution to create and optimize digital content. “Using the Adobe solution allows us to deliver stand-out digital publications and also provide the analytics we need to optimize our editorial and advertising content,” he said.
Previously, we talked with Tom Wallace, editorial director at Condé Nast, about how tablet devices are changing the reading experience. Learn more about Wallace’s perspective and his thoughts on working with Adobe in a three minute video:
Read media coverage on the Condé Nast decision
For more information
- Read the press release
- View the Tom Wallace video on Adobe TV
- Learn more about the Digital Publishing Suite on Adobe.com, including pricing
- Download Digital Publishing Suite tools on Adobe Labs
- Register for the Digital Magazine Publishing prerelease program
- View publications created using the Digital Publishing Suite