by Dave Dickson
Martha Stewart Living, one of the world’s most recognized consumer lifestyle titles, today launched a new special edition of the magazine created with Adobe Digital Publishing Suite. Celebrating the magazine’s twentieth anniversary, the “Boundless Beauty” special edition includes content created especially for iPad. The issue includes an Alaskan narrative with immersive photography, panoramic photographs of Martha’s garden, a live display of Martha’s Twitter feed, step-by-step “how to” slideshows, and a beautiful animated cover. Previewed last month at Adobe MAX, the cover features 180 photos taken over a period of 10 hours and animated to show the flower blooming. The experience also features immersive advertisements that deepen user engagement and allow sustained interaction with a brand.
Gael Towey, Chief Creative and Editorial Director at Martha Stewart Living Omnimedia, notes that the app pushes the boundary of design on tablet devices. “The launch of our new digital magazine is an exciting moment for us,” said Towey. “Our app is the culmination of a tremendous creative effort as we worked closely with Adobe to push the limits of what is possible on the new tablet devices.”
Earlier, we visited Martha Stewart Living headquarters to get a sense of how they designed content for the digital experience and what role the Digital Publishing Suite played. Learn more in this short video below:
Adobe Digital Publishing Suite allows publishers like Martha Stewart preserve their meticulously crafted brand and have a direct relationship with their readers. To date, Digital Publishing Suite has been used to create wide ranging types of content – including highly designed monthlies like WIRED, text-intensive weeklies like The New Yorker, and now specialized lifestyle content like Martha Stewart Living. Digital Publishing Suite includes the ability to use PDF and HTML as options for article content in order to optimize production workflows and streamline file sizes.
Digital Publishing Suite will be available generally in Q2 2011. Publishers can begin creating content for commercial deployment today using a beta version of the tools. Access the tools by registering for the Digital Magazine Publishing prerelease program at http://www.adobe.com/beta or download them on Adobe Labs.
- Download the Boundless Beauty special edition at the App Store
- Watch how Martha Stewart Living produced the digital edition on Adobe TV
- See why brand advertisers are excited about new ad formats in Martha Stewart Living on Adobe TV
- View Martha Stewart demoing the app on CNBC
- See Martha Stewart previewing the app at Adobe MAX
- View publications created with Digital Publishing Suite
- Learn more about Adobe Digital Publishing Suite