January 18, 2011
In previous years, I would accumulate stacks of the pocket-sized Reader’s Digest magazine all over the house. Today, for the first time, I can keep my issues all in one place with the launch of new the Reader’s Digest app, published using Digital Publishing Suite. With the world’s largest paid circulation, Reader’s Digest reach is extensive. Globally, Reader’s Digest reaches 60 million readers and the publication is available in 21 languages.
In this new iPad edition, the magazine extends the full editorial content of the printed version by including iPad-only photos and video interviews. The March version will include a trend we’ve seen with other publications and use Web view functionality to pull automatically updated content from the Reader’s Digest Web site into the app. However, my favorite feature in this month’s edition is the interactive “Word Power” article that tests vocabulary in an interactive quiz with instant feedback. For the record, I scored at the level of a “wordsmith,” which is not quite an “etymologist,” but then again, I’m not a “wordmonger” either.
Our systems integrator partner Managing Editor Inc. (MEI) led the effort to create the digital edition in conjunction with Reader’s Digest managing editor Ann Powell. Reader’s Digest took advantage of tight integration between the vjoon K4 editorial workflow system and Adobe Digital Publishing Suite to speed up the production process. Using vJoon K4, Reader’s Digest was able to automate article and issue export to the .folio file format and upload to the Distribution Service of Digital Publishing Suite.