February 17, 2011
Everyday Food, a cooking and lifestyle magazine from Martha Stewart Living Omnimedia, is now available on iPad. Featuring simple, easy-to-prepare recipes, the digital format of the publication transforms the how recipes are used in the kitchen. For example, readers are able to view videos used to illustrate a cooking concept (I learned how to prepare Mushroom and Black Bean Tortilla Casserole). Additionally, you can swap out ingredients and see alternate preparations of a recipe by tapping on an animation button. Also embedded in each recipe is the option to email the recipe text and share with a family member or friend. Ingredient lists can also be emailed to read while on-the-go or at the store. The first issue (January/February) of Everyday Food includes 74 recipes and is free. Subsequent issues are $2.99 and available through Apple in-app purchase.
Check out a short behind-the-scenes video from the Everyday Food team below.