February 16, 2011
The announcement of the Google OnePass payment system today again offers another mechanism for publishers to monetize digital publishing content. With Digital Publishing Suite, Adobe expects to support Google in-app purchases and subscriptions via the OnePass system.
While it remains to be seen exactly what consumer data will be provided by Google through OnePass, this is a positive step to ensure the growth & sustainability of the digital magazine market. Access to consumer data is a key requirement of publishers because improves the quality of advertising and allows publications additional opportunities to merchandise and monetize their products.
As I mentioned in my previous blog post about Apple subscriptions, what we’re hearing from our publishing customers is that they want flexible models through which they can monetize. We’re enabling this in our eCommerce Service through support for app marketplaces (Apple and Google subscriptions), direct purchase from publishers (for example, Bonnier integrated directly with their subscription data) and content aggregators. With more Android devices expected to come to market, publishers will have increased opportunity to choose where and how they sell their content. Our plan is to stand by our publishers for the long-term to help them navigate the devices, platforms, payment methods, and exciting opportunities that come with digital publishing.