India’s 2nd largest English daily newspaper launches app
With the launch of the iPad in India last week, content publishers are anxious to take advantage of new digital publishing opportunities in the Asia/Pacific region. One of the first to do so is Mint, a business publication from the second largest English daily newspaper in India – Hindustan Times. Launched four years ago in a partnership with The Wall Street Journal, Mint is the first Indian business daily to launch an iPad publication.
The new app, Mint on the Decade, is a free special edition powered by Adobe Digital Publishing Suite that chronicles events in 22 major areas (like art, media, and sports) over the last decade through images, videos and panorama.
R. Sukumar, Editor of Mint notes that his publication designed this issue specifically for iPad. “We believe Mint readers are smart and usually ahead of the curve. With this in mind, we have put together articles from our own writers and editors, as well as from external experts in the form of an iPad app. Interestingly, unlike other products that go from print to web, this issue was created and designed for the iPad, leveraging digital publishing technology from Adobe, and then repurposed for print as our special anniversary issue” he said.
It also marks the first publication using Digital Publishing Suite in India, as well as increasing adoption around the world. Publishers in Asia, the Middle East, Europe and North & South America have all chosen to use Digital Publishing Suite to bring their publications to life on tablet devices.