February 17, 2011
One of the most iconic international magazine titles – Vogue – launched today on iPad using Digital Publishing Suite. Featuring Lady Gaga on the cover and throughout the issue (must be hot on the heels of the Grammies), the Vogue Covers app showcases rich photography along with audio and video interviews. From the Vogue press release: “With the Cover Exclusive app, we have created a custom brand of journalism targeted at the Twitter generation—a digitally enhanced version of our cover story, with exclusive video, audio, and photographic outtakes,” said Anna Wintour, editor-in-chief of Vogue.
Most interesting to me, however, is the business model Vogue has chosen to monetize their content (yes, I am nerdy like that). For now, the strategy is focus on smaller, focused apps featuring the content of the cover story, priced at $0.99 – “snackable” content, you might say.