February 17, 2011 /

Vogue launches on iPad

Photo/Mario Testino

One of the most iconic international magazine titles – Vogue – launched today on iPad using Digital Publishing Suite. Featuring Lady Gaga on the cover and throughout the issue (must be hot on the heels of the Grammies), the Vogue Covers app showcases rich photography along with audio and video interviews. From the Vogue press release: “With the Cover Exclusive app, we have created a custom brand of journalism targeted at the Twitter generation—a digitally enhanced version of our cover story, with exclusive video, audio, and photographic outtakes,” said Anna Wintour, editor-in-chief of Vogue.

Most interesting to me, however, is the business model Vogue has chosen to monetize their content (yes, I am nerdy like that). For now, the strategy is focus on smaller, focused apps featuring the content of the cover story, priced at $0.99 – “snackable” content, you might say.

Download the Vogue Covers app from the App Store

Share
Uncategorized

Comments

  • […] six months after the device went on sale in the U.S. (Conde Nast-owned Vogue, by comparison, was released only this February.) The magazine was available on the Kindle Fire the day the tablet […]

  • By Melissa Morse - 12:08 AM on March 3, 2011  

    Too bad such a game-changing effort on the part of an iconic master had to feature such an extremely unattractive, un-vogue image. Gross.