March 2, 2011
Editora Globo, the publishing arm of the Globo Organization — one of the largest media conglomerates in Latin America — has chosen it will use Digital Publishing Suite across its magazine titles. Based in Brazil, Editora Globo already has published the automotive title AutoEsporte using the Adobe solution. Now, the publisher plans on using Digital Publishing Suite for its other magazine titles, including the weekly newsmagazine Época, as well as other special-interest Portuguese-language magazines like Época Negócios (business) and Galileu (science and technology).
To see why Globo decided to standardize on Digital Publishing Suite, I contacted Alexandre Maron, Director of Digital Innovation at Editora Globo. “Digital Publishing Suite was a natural fit with Globo’s publishing strategy,” Maron wrote. “Brazil is one of the fastest emerging countries in terms of digital media. We want to be at the forefront of publishing and distributing digital magazines, and Digital Publishing Suite’s advanced integration with our publishing systems helps us do so — while maintaining a close relationship with our readers.”
I leafed (or rather, swiped) through a couple of issues of AutoEsporte and one particular piece of content caught my eye. Usually, it’s a piece of interactivity or a meticulously crafted layout that I notice, however, this time it was a letter to the editor. Illustrating the ability of digital magazines to captivate audiences, one reader wrote to AutoEsporte: “I confess I never have been a reader of AutoEsporte, but the temptation to look at the magazine on my new iPad was too great,” he pens. “You’ve gained a loyal follower who hasn’t even finished this [issue] and already is anxious for the next one.”