by Dave Dickson
In celebration of WIRED magazine’s first anniversary as a digital magazine on the iPad, Adobe has sponsored the May 2011 issue of the magazine. Beginning today and continuing for the next 30 days, readers can download the WIRED app from the App Store and access the May 2011 issue at no cost, thanks to Adobe’s sponsorship. Published using Digital Publishing Suite, the magazine includes video, animated infographics, and other interactive elements that engage and excite readers and that have become standard in digital publications.
In this issue, WIRED extends reader engagement even further, including:
- Social sharing that allow readers to post articles via Twitter, Facebook or share via email
- Functionality that allows readers to tap on a “Buy Now” button in the product review section to instantly purchase reviewed products
The issue also features comedian Andy Samberg in a cover story about how the Internet changed comedy, why America’s Funniest Home Videos won’t go away (with interactive video) and perspectives on what makes jokes funny from comic Demetri Martin – all this, among “other big issues,” as the WIRED team puts it.
“Layering in sharing and retail functionality is the natural evolution of the consumer experience we hope to deliver and a part of what continues to make this experiment in digital publishing so exciting,” says Howard Mittman, VP & Publisher of WIRED. “And thanks to sponsorship from Adobe we’re able to showcase the new features to a wider audience so they can touch and see the ways that our tablet product continues to evolve.”