by Dave Dickson
Major French publishing group Le Figaro this week published an edition of the Madame Figaro magazine in France using Digital Publishing Suite. The Madame Figaro “I-Mad” application is based on a selection of articles taken from the four most recent print issues of Madame Figaro, along with previously unpublished content. Available now for iPad, the Le Figaro publishing group also has plans to launch the app on Android.
One of the primary reasons the Le Figaro group chose to work with Digital Publishing Suite is because it offers a complete solution – from content creation to distribution to analytics. “We are seeking to offer a new reading experience focusing on the Madame Figaro brand; appealing to our existing readers, winning over new audiences and fulfilling our advertisers’ expectations in terms of innovation,” according to Pascal Pouquet, head of new media for Le Figaro group. “We chose Adobe because of their understanding of our business issues, the sustainability of their product and the possibilities it offers in terms of analysis. Adobe has provided us with a seamless end-to-end solution covering everything from design through to readership analysis, thus enabling us to focus on implementing our digital strategy.”
From the standpoint of creation and production, Digital Publishing Suite fit into Le Figaro’s existing workflows, and allowed them to use their existing staff to create the app – instead of outside developers. According to Richard Soundirarassou, head of new media creation at Le Figaro, Digital Publishing Suite is “presently the simplest way of designing and distributing digital editions on touch screen tablets, for both iOS and Android. Our design staff can put together the magazine’s layout using InDesign, view the result straight away on the tablet and then add interactive content using Digital Publishing Suite. Formerly, this required technical skills and assistance from developers. With Digital Publishing Suite, the designers now have complete control of the process across the entire production chain.”
- Download the I-Mad app for iPad (French)
- Watch a short video on how Le Figaro group is using Digital Publishing Suite