June 14, 2011
The team has been hard at work building some exciting new feature enhancements to Digital Publishing Suite hosted services, which are available as of today. The goal is to keep Digital Publishing Suite customers on the cutting edge with free enhancements to the services, viewer technology and tooling every two to three months. Without further ado, the enhancements are….
New dashboards included in the Analytics Service. The additional pre-built dashboards provide more detailed understanding of what readers are consuming across all issues of a title. Publishers will be able to better understand:
- Application installation and launch trends – identify trends as to when application installation is at its highest and how frequently an application is launched once installed.
- Downloads of all .folios – determine which issues of a title drove the highest number of downloads during a specific time period including the percentage of successful, completed downloads.
- Purchase of all .folios – gain insight into which .folios are driving greatest, successful purchase over a period of time.
- Articles and ads insights- determine which articles and ads are generating greatest reader interest in a specific .folio during a designated time period.
- Video content- learn which video overlays were most frequently played in an individual .folio.
- Performance of all overlays – understand which types of interactive overlays (video, audio, web views, etc.) are driving the greatest reader engagement across all issues of a publication.
We know that readers are anxious to get the next .folio of a magazine as soon as it’s hot of the press – so to speak. Using progressive download, publishers can set the priority level of content to ensure that expected high demand articles download first. This allows readers to immediately access information in which they are most interested while the remaining articles download in the background. But it gets better. Now, readers can set priority of content too. By “dwelling” on an article that is waiting to download they can change the priority of that article to download before other content.
Restore purchase is a handy feature for those readers who might have a new iPad2 , Android or BlackBerry tablet (lucky you) and want access to content that was purchased or downloaded on a different device. Interoperability here we come.
The team also has been working hard on expanding the ability to merchandise and monetize content using Digital Publishing Suite. The BlackBerry PlayBook tablet continues to pick up steam. Publishers who have an Enterprise Edition account can now leverage direct entitlement to sell content within a PlayBook application from their website. This gives publishers a commerce option while App World builds out their store app payment system.
Relatedly, publishers now also have the ability to build a custom HTML store page, which is separate from the Library view in the application. This provides much more freedom and flexibility to roll out innovative cross sell and upsell promotions.
All and all the team is excited about these features enhancements and we hope you are too.
Learn more: Adobe Digital Publishing Suite