July 11, 2011
Watch Conde Nast, National Geographic, and Newsday discuss the opportunity presented by tablets and future of publishing
On June 29th, 2011, Adobe hosted a panel of top publishers who discussed their organization’s tablet efforts, strategies for profitability, and plans for the future. The panel, which included executives from Condé Nast, National Geographic, and Newsday shared their knowledge and experience, touching on topics such as pricing, adoption rates, advertising, and the editorial and creative process for delivering content in the mobile channel.
While excited about the interactive content being published to tablets today, the panel acknowledges that it’s still very early in the game – “it’s the morning of the first day.” These publishers expect that by 2015 over 20% of their subscribers will be consuming content on tablets. And, what’s more important, digital issues will attract new readers who would have never subscribed to a print magazine.
Watch the video now to dig deeper into a wide range of topics from business models to advertising on tablet devices, and learn much more from pioneers in the tablet publishing space! Give us your comments on what you think are the most critical issues facing publishing today.