September 7, 2011
Sale of the Apple iPad continues to grow with over 2.5M iPads sold in the last 14 months. More interesting, over 50% of tablet owners are now reading newspapers and magazines on a device – not just playing games, surfing the web or keeping up with friends on social media (Source: Forrester’s North American Technographics® Consumer Technology Online Survey, Q1 2011 (US)). That’s good news for publishers.
Yet, discoverability of magazines and newspaper applications continue to be a challenge when going up against games, videos, plug-ins and all sorts of other content available through App stores. And limited tablet screen real estate can push magazine and newspaper apps to the back, especially if tablet owners continue to download apps at the pace of iPhone owners. Forrester recently released a study that indicated that tablet owners download an average of 17 applications.
Publishers are trying many things to drive awareness and purchase of their app(s) – from promoting an application on a related digital property, to marketing digital content to existing print subscribers, to leveraging social media. Publishers using Digital Publishing Suite can soon add Newsstand to their arsenal of consumer marketing tools.
Acting as a digital store front for magazines and newspapers, Newsstand allows readers to access their favorite subscriptions from a central location as soon as they are available and see the newest issue from outside the magazine or newspaper application. With Newsstand dedicated to magazine and newspaper content, including full support for subscriptions, publishers using Digital Publishing Suite can create Newsstand-enabled apps leading to greater content discoverability and increased subscription sales and advertising revenue.
Digital Publishing Suite will create applications that are detected by Newsstand and automatically downloaded to the Newsstand shelf, eliminating long downloads times which can present a barrier to reading content on iPad devices. Readers will be able to access the latest issue of their magazine or newspaper subscription without doing anything at all as soon as the content is available. Newsstand applications built with Digital Publishing Suite will allow publishers to better merchandise their content with support for Newsstand push notifications and icon covers displayed on the Newsstand shelf that reflect the latest issue of the magazine or newspaper.
As a true cross-platform solution, Adobe Digital Publishing Suite allows publishers to target their digital editions at iPad, Android tablets and Blackberry Playbook devices. There are now over 650 applications built by leading publishers around the world using Digital Publishing Suite.
Publishers will be able to use Digital Publishing Suite to build applications enabled for Newsstand soon after Apple releases iOS 5 and the Newsstand application. For more information on Digital Publishing Suite support for Newsstand applications please see press release.