by Adobe Digital Publishing Suite Team
Bonnier AB is expanding the reach and impact of its brand by debuting four digital newspapers for the iPad—DN+, Sydsvenskan+, Di+, and Børsen—created with the Adobe Digital Publishing Suite Enterprise Edition. Bonnier already has more digital editions in the works with plans for distribution on Android devices as well. To start, the pioneering Sweden-based multichannel media company lays out all of its newspapers in Adobe InDesign software. The print content in digital editions is then increased and enhanced with more photos, videos, and interactions between readers and journalists. Adobe Digital Publishing Suite enables Bonnier to create content once and easily repurpose it, dramatically increasing efficiency.
Trial subscriptions have already resulted in an impressive 10% to 15% buy-through rate. Support for direct entitlement in the Enterprise Edition, which enables selling issues directly to consumers from the application, is helping Bonnier to convert print subscribers into digital readers. To learn more about how Bonnier uses the Adobe Digital Publishing Suite Enterprise Edition, click here: http://adobe.ly/nshRIq.