by Adobe Digital Publishing Suite Team
The highly anticipated iOS 5 is available today, and iPad users are eagerly playing with the new features – including Newsstand, which we blogged about last month. Your Newsstand is personalized. Your magazine and newspaper subscriptions are housed in a central location right on your tablet for easy, convenient access. Background downloading allows issues to be delivered to your “doorstep” the moment they are available, allowing you to spend your time reading your favorite magazine, not waiting for it to download to your tablet. By making publications available in the Newsstand section of the app store, publishers can cut through the noise, make their content more discoverable and drive more awareness of their latest issues and stories.
Our team has been working hard with some of the largest global publishers in the world to make sure they can take advantage of Newsstand on day one. Earlier this week, Adobe evangelist Colin Fleming posted a video showing users how to create magazine and newspaper apps for Newsstand using Digital Publishing Suite Viewer Builder. Professional and Enterprise Digital Publishing Suite customers can start creating Newsstand-enabled applications immediately. To access Viewer Builder please log into the Digital Publishing Suite Dashboard.
“We are seeing rapid adoption of Adobe Digital Publishing Suite among publishers that want to create exceptional, engaging apps enabled for Newsstand that reinvent the magazine experience while making digital content more easily discoverable and marketable,” said Todd Teresi, Vice President and General Manager, Media Solutions, Adobe. “Adobe technology is lowering the barriers to publishing digital editions of magazines and newspapers as well as enabling publishers to better showcase and merchandise digital content on iOS devices.”
Available on Newsstand today
- Most of Condé Nast’s leading publications are live including:
- The New Yorker
- Vanity Fair
- National Geographic has launched both National Geographic and National Geographic Kids
- Reader’s Digest
Publishers Releasing Newsstand Apps Soon
- Dennis Publishing
- Rodale Inc.
- Wenner Media
Hear What Digital Publishing Suite Customers Are Saying
“Adobe’s full support for Newsstand is attractive for us because it will provide our readers/customers with the convenience of having content immediately available in their digital newsstand as well as organizing all their magazines in one spot.”
– Peggy Northrop, Vice President and Global Editor-In-Chief, Reader’s Digest
“Now that Digital Publishing Suite includes full support for iOS 5 Newsstand subscriptions, our users can always be sure they have the latest content as soon as it is available and we can showcase cover art, the most coveted real estate for a publisher with iconic titles, such as WIRED, The New Yorker, Glamour, Vanity Fair and Vogue.”
– Monica Ray, Executive Vice President of Consumer Marketing, Condé Nast
“Adobe Digital Publishing Suite support for Newsstand is exciting because it will put National Geographic magazine at users’ digital doorsteps, making it easier for tablet users to explore the rich offerings enabled by the software.”
– Bill Marr, Creative Director at National Geographic
Centralizing the location of periodicals creates an easier shopping and reading experience, allowing magazine and newspaper companies to more easily acquire new subscribers and connect with their existing readers. Background downloading minimizes frustrating wait times and lets readers spend their time reading, and not waiting for their favorite issue to download. Newsstand, in combination with Digital Publishing Suite, just gave publishers another powerful tool for driving their digital publishing business forward.