November 30, 2011
Museums know that people travel across the world to stand next to a painting, learn the story behind the person who made it, and walk along the streets that inspired the work. They also know that, for every visitor, there are many more who would love the experience but cannot make the journey. For this reason the Van Gogh Institute is bringing the museum into the hands of art enthusiasts through the highly immersive and accessible Van Gogh’s Dream tablet app.
Proceeds from app sales will fund the purchase of a painting from Van Gogh’s Auvers period which will be displayed in the artist’s last home. He lived in a single seven square meter room in a building in Auvers-sur-Oise, France. Upon purchase of the painting, the room will be the world’s smallest museum.
The design of Van Gogh’s Dream application was a collaboration between a director, graphic designer, and writer, and the resulting app is a cross between a beautiful coffee table book and a documentary that features the life, works, and letters of the artist. “This is the first time we’ve been able to bring our skills together within a single workflow, building on experience with our usual worktools. Whether your background is in books or documentaries, tablets are a new medium, providing an opportunity to bring our skills together. It has been a highly innovative and enriching experience for us to share the same workflow and use the same Adobe tools” says Loïc Sander.