December 14, 2011
Do you want to create an award winning app? Use Adobe Digital Publishing Suite. This week, iMonitor released the report of the top ten apps of 2011, which include many Digital Publishing Suite titles, including Allure, Golf Digest, Reader’s Digest, Self, and Everyday Food from Martha Stewart Living.
According to the McPheters report, quality has a higher correlation with revenue than any other factors measured, including demographics and pricing. This doesn’t mean you can fill your app with slideshows and videos and receive a high rating. Wait time associated with download can lower the iMonitor rating. McPheters looks at the app’s ability to extend the consumer’s experience beyond reading an article. For example, localization allows customers to make a purchase from within the app. Social media allows us to share the article with another person.
Do you want more detail about what makes a quality app?
Last week, Rebecca McPheters wrote a guest blog titled On the iPad, as Elsewhere, Quality Matters for Adobe outlining some of the features of a high quality app. Check it out here.